The document discusses how blogging can help climb the Google rankings ladder. It outlines the benefits of blogging such as boosting SEO, building credibility and brand, and reaching a wider audience. It provides tips for creating content by writing about expertise, solving problems, and adding links and videos. The document also discusses how to build traffic through search engine registration, social media promotion, and user interaction and engagement. It notes ways to monetize a blog such as promoting one's own products and services instead of using Google ads. Finding time is addressed by turning off distractions and making writing a consistent habit.

1. Blogging Your
Way Up The
GOOGLE
Ladder
www.PeggyDuncan.com

2. Agenda
Why a Blog
Benefits
Blogging Platforms
Creating Content 2
Building Traffic
Monetizing
Finding Time
www.SuiteMinute.com

3. Why a Blog
Benefits
Getting Started
WHY A BLOG?
Creating Content 3
Traffic
Monetizing
Finding Time
www.SuiteMinute.com

4. Purpose
Initial Focus
Build Email List
Add opinions and
tips to other sites.
Later Added
Make comments to
SEO
4
journalists also.
(Search Engine Optimization)
Deliver Value. Get Business.
Don’t Waste Their Time.
www.SuiteMinute.com

5. Build Email List
Offer
Freebies
In exchange
for their email
address. 5
PeggyDuncan.com/subscribe.asp
www.SuiteMinute.com

6. Ezine vs. Webzine
If You Send an
Email Newsletter,
How Will the
World Know?
6
Webzine Won
Monthly Webzine
December 2000-2006
www.SuiteMinute.com

7. Blog vs. Webzine
My Blog
SUITEMinute.com
7
Serve the Same Purpose
www.SuiteMinute.com

8. Blog OVER Webzine
Greater Flexible But what
Format Writing
Options Schedule
about my
email list?
8
The World
Interactive
Still Finds
www.SuiteMinute.com

9. Real Simple Syndication
RSS Newsfeed
= Information Overload
9
Just Didn’t Cut It for Me
www.SuiteMinute.com

10. Email Newsletter
Stay
Connected
Via Email
Provides
Online
Presence
10
Links to Blog
Posts Inside
Blog Won
www.SuiteMinute.com

11. Why a Blog
Benefits
Getting Started
BENEFITS
Creating Content 11
Traffic
Monetizing
Finding Time
www.SuiteMinute.com

12. Benefits of Blogging
  
Boosts Builds Reaches
SEO Your the
12
Rankings Brand Masses
Building Credibility
Building Loyalty
Growing Sales
www.SuiteMinute.com

13. For SEO
Page 1 Fresh
Content
Easy for 13
Search
Engines
www.SuiteMinute.com

14. Optimize Site Text
Match Keywords
Add opinions and
(Target Audience, Subject)
tips to otherPeople
Write for sites.
Make comments to
First Person 14
journalists also.
Check the Big Dogs
www.SuiteMinute.com

15. Listen-Learn-Comment-Engage
Google Alerts
“Peggy Duncan” Atlanta
“personal productivity expert”
“email overload”
www.Google.com/alerts
15
Gathers related
conversations
www.SuiteMinute.com

16. Right Words. Right Place.
Add opinions and
Headline
tips to other sites.
Body
Make comments to
Tags 16
journalists also.
Description
Hyperlinks
Graphics
www.SuiteMinute.com

17. Builds Your Brand
17
Google
Google
Google
“Credible Endorsements of Expertise”
www.SuiteMinute.com

18. Clients Find You
18
Blog Post Google Client
www.SuiteMinute.com

19. Writers Find You
19
www.SuiteMinute.com

20. Producers Find You
20
www.SuiteMinute.com

21. My PR Success
21
www.SuiteMinute.com

22. Reach the Masses
22
The World Can Find You
www.SuiteMinute.com

23. Guest Blogger
Build Page
Rank
Popular
sites link to 23
yours.
www.SuiteMinute.com

24. Why a Blog
Benefits
Getting Started
PLATFORMS
Creating Content 24
Traffic
Monetizing
Finding Time
www.SuiteMinute.com

25. You Can Do This!
Update My Site!
25
Learn to Do It Yourself!
www.SuiteMinute.com

26. Blog/Domain Name
SuiteMinute.com
SweetMinute.com
26
Can They Spell It?
Can They Remember It?
www.SuiteMinute.com

27. Platforms
.com
27
Wordpress.com
vs.
Wordpress.org
www.SuiteMinute.com

28. Why a Blog
Benefits
Getting Started
CREATING CONTENT
Creating Content 28
Traffic
Monetizing
Finding Time
www.SuiteMinute.com

29. Start Writing
Promote What You Know
What You Talk About
Client Problems/Solutions
Studies/Survey Results, Whitepaper
Video Demos, Interviews 29
Client Highlights
Add Links - Add Video
www.SuiteMinute.com

30. Solve Their Problems
• Which Files Should You Back Up and
How
• Create a Twitter Background Using
PowerPoint
30
• 15 Ways to Cure Email Addiction
• Get Organized and Create More Time
• Going Digital and Dumping that Paper
Calendar
KISS
www.SuiteMinute.com

31. My Blog TV Channel
31
www.SUITEMinute.com (SuiteTV)
Technology by Viddler.com (a Vidget)
www.SuiteMinute.com

32. Make Posts Sizzle
“Get Organized and
Create More Time”
32
“Create a Twitter
Background Using
PowerPoint”
www.SuiteMinute.com

33. Why a Blog
Benefits
Getting Started
BUILDING TRAFFIC
Creating Content 33
Traffic
Monetizing
Finding Time
www.SuiteMinute.com

34. Add URL
34
www.SuiteMinute.com

35. Register Your Blog
Technorati.com
Blog search engine.
Tracks links to blog.
BlogCatalog.com
Blog directory 35
Google.com/AddURL
BlogBurst.com
Syndicates your blog
www.SuiteMinute.com

36. Promote Everywhere
36
www.SuiteMinute.com

37. Interact
Add opinions and tips to other sites.
Add opinions and
Asktips to other on your posts.
for comments sites.
Make comments to
Comment on comments. 37
journalists also.
Build Relationships
www.SuiteMinute.com

38. Plugins
Feedjit
Who’s Reading?
38
Sharethis
Make It Easy to Share
www.SuiteMinute.com

39. Keep Them There
LinkWithin
Plugin
39
www.SuiteMinute.com

40. Social Media Links
40
www.LinkedIn.com
www.SuiteMinute.com

41. Facebook
41
My Notes
Add this app
www.SuiteMinute.com

42. AutoTweet New Posts
42
Or
Tweets new posts to @peggyduncan
@digitalbreaks
www.SuiteMinute.com

43. Why a Blog
Benefits
Getting Started
MONETIZING
Creating Content 43
Traffic
Monetizing
Finding Time
www.SuiteMinute.com

44. Promote Your Stuff
I promote my
own stuff
instead of
Google ads.
44
www.SuiteMinute.com

45. Why a Blog
Benefits
Getting Started
FINDING TIME
Creating Content 45
Traffic
Monetizing
Finding Time
www.SuiteMinute.com

46. Publishing
Add opinions and
Turn Off the TV
tips to Off thesites.
Get other Phone
MakeStart Writing to
comments 46
journalists Often?
How also.
Can’t Write?
www.SuiteMinute.com

47. Manage Everything
47
www.PostLing.com
Free Version
www.SuiteMinute.com

48. Create More Time
48
Turn Off the TV
Get Off the Phone
www.SuiteMinute.com

49. Continue Learning
One-Day WordPress Workshop
Create Your Blogsite
February 16 & 25, 2011
March 25, 2011
49
www.DigitalBreakThroughs.com
Visit Website for In-Depth Training
www.SuiteMinute.com

50. Outlook Webinar
Manage Your Time and Email
With Outlook 2007
Mondays 1-3PM EST
50
www.DigitalBreakThroughs.com
Visit Website for In-Depth Training
www.SuiteMinute.com

51. Continue Learning
BUY TODAY
51
$15 $10
$25 $25
SPECIAL
$68.00
for a Set
Save $10
www.SuiteMinute.com

52. Join My List
Offer
Freebies
In exchange
for their email
address. 52
PeggyDuncan.com/subscribe.asp
www.SuiteMinute.com

53. Let’s Connect
Peggy Duncan
Personal Productivity Expert
www.DigitalBreakThroughs.com
www.SuiteMinute.com – My Award Winning Blog
53
@peggyduncan, @digitalbreaks
www.SuiteMinute.com