Russia has a population of 143 million people, most of whom live in cities. After the fall of the Soviet Union in 1991, Russian citizens dreamed of the "American lifestyle" and western brands found huge success by quickly adapting to the Russian market. However, few buy Russian cars. While foreign direct investment in Russia reached 3% of GDP, more than in China and the US, success in Russia requires adapting products and services to the Russian language and culture from the start, and working cooperatively with the government. The Russian market remains an opportunity for adapted western products and services.
6. Youth looking towards
capitalistic west
Daily products being smuggled from abroad
Noticeable better design and quality
Foreign equals better in minds of soviet people
12. Out of $100 invested into the economies worldwide $3.50 went
into Russia, with foreign direct investment reaching
3 per cent of GDP, more than in China and the United States.
- Russia Today, July 12, 2012
143 million innhabitans according to National Statistic Bureau
73% of those are concentrated in cities
17. Pavel Durov
28 years old
Net worth 260$ mil
First public appearence in 2012 by
donating 1$ mil to Wikipedia
18. Oligarchs
NET WORTH in USD
18,1 bil 15,9 bil 15,3 bil
19. Notorious
Chodorkowski
Had 15,2$ bil according to Forbes
One step government-organized auction has determined to sell
his oil company YUKOS to ROSNEFT Group
under suspicious circumstances
20. Conclusion
Russian market is great for adaptation of western products and services
Do no forget to play along with the goverment if you aim high
21. “Positioned for Growth” – by E&Y
“Doing business and investing in the
Russian Federation 2012” – by PWC
“ Khodorkovsky ” - by Cyril Tuschi