The talk I gave at EIDQ.org meeting was focused on a new landscape in Social/Search and how Directory companies should adapt to this. The landscape is getting fragmented and you cann't no longer relay only on Google. Which is an enormous opportunity. Some examples of transforming Directory companies to Social shown from Czech, Brazil, USA.

1. @pabu01
Thursday, April 26, 12

2. Atlas.cz
Chief Product Manager
Responsible for Product Strategy and design in CZ, SK, UA
MobilJAM
Product vision
User base acquisition
BizDev
Ataxo.com
co-founder and CEO
Pavel Doležal
Responsible for Product Strategy
Responsible for biz plan
Czech, Slovak, Poland = 15.000 clients
SEMPO Presidents’ Award
Twareg
Product Vision, BizDev, Talent Growth, Start Ups Mentor, industry
conference speaker
Thursday, April 26, 12

3. Falanxia
mobile and social games
‣ FWA application of
the day
‣ selected by Adobe
as showcase
application
‣ among 13 best iPad
games
‣ distributorship in
Korea, Japan
Thursday, April 26, 12

4. Netmail
cloud applications
consulting
‣ largest team of
Google Apps
specialists in CZ
‣ 24/7 customer
center in Czech and
English
‣ GA reseller
‣ GA deployment
specialist
Thursday, April 26, 12

5. G&L Investments
internet Lead Gen
‣ 360.000+
registered users
‣ among 5 largest
aggregators in
Brazil
Thursday, April 26, 12

6. OUR
CLIENTS
ABOUT US
and many
more...
Thursday, April 26, 12

7. World 0 - 1bn USD
has 17 months
gone 30 M users
crazy
Instagram
Thursday, April 26, 12

8. Apple has larger market cap than all
Greece, Spanish, Portuguese companies
combined
Titans
Thursday, April 26, 12

9. Good news Some things stay
the same
Thursday, April 26, 12

10. information
addresses
Customer Recommendations
wants
products’ info
Thursday, April 26, 12

11. Exposure
Businesses
Sales
Thursday, April 26, 12

12. 1
Customers don’t trust
brands and authorities
Changes
some are here
2 They trust crowd
Information landscape
3
scattered to People, Web,
Facebook and other Social
nets and Vertical networks
Thursday, April 26, 12

13. Thursday, April 26, 12

14. There are more and more new Social nets
sprawling. Just look at the rise of
Pinterest or Instagram. This is the
opportunity for you...
Thursday, April 26, 12

15. Thursday, April 26, 12

16. powerful verticals
closed nets
SEO inside
Beyond
Google
Some verticals have more searches and
engagement than Google in that category
Thursday, April 26, 12

17. Gogobot is a new kind of social net. It is
build from ground up based on Social
graph and only then the content.
Thursday, April 26, 12

18. 1 Enable
2 Build your own “medium” = followship
ToDo Move in layers:
3 - customers
- data
- representation in Social nets
The directory companies should be the
new enabler and use the social media to
build their own followships in vertical
categories.....The new paradigm calls for
thinking in different way. Thinking in
layers and distributing to different Social
Nets different info.
Thursday, April 26, 12

19. I’m good at Social.
Social in 1 How does it
search translate to my
SERP ???
Thursday, April 26, 12

20. Seeded with articles
1K Euro in ads
interaction
Dogs
Thursday, April 26, 12

21. 10K visitors web/day
3-6% CTR
750K followers
Dogs
Thursday, April 26, 12

22. 1 New networks
2 G+/Instagram/Pinteres - all in last 18m
This is IT!
After Instagram publishe on
Android they trippled DAU
and gained 10M new users in
10 days....
Thursday, April 26, 12

23. anybody can do it
you have
Here customers with
comes needs
everybody
you need to evolve
Thursday, April 26, 12

24. LOCAL
APPS
BRINGING DIRECTORY
LISTING TO FACEBOOK
l’Oreal case is the new
directory inside FB. With
brands look and feel and
SMBs profiles which can be
added to SMB FB with just
one click !
Thursday, April 26, 12

25. YOUTUBE
CHANNEL
FB PAGE TAB APPS
Thursday, April 26, 12

26. BLOG TAB
FB PAGE TAB APPS
Thursday, April 26, 12

27. DUELS 2 70k 2k 60k1.5M
OUR WORK WEEKS USERS PHOTOS
NEW
FANS DUELS
DUELS PHOTO COMPETITION FOR NEW LIQUER BRAND
Girls had to upload their photo to enter the contest. Other users
vote in duels where winning photo gets +1 vote and the losing
-1 vote. This app was extremely successful - we had more than
1.5 million duels!
Thursday, April 26, 12

28. Thanks
for you attention
FACEBOOK.COM/
BRANDZFRIENDZ
@pabu01
Thursday, April 26, 12