The document is a presentation by MicroStrategy outlining the differences between traditional business intelligence (BI) and BI 2.0. It discusses how BI has evolved from desktop-based reporting on structured historic data to real-time access on any device using multiple data sources. The presentation includes demos of MicroStrategy's products that showcase features like dynamic dashboards, visualizations, mobile apps, and social media analytics. It positions MicroStrategy as a leader in delivering BI 2.0 capabilities to help companies make faster, more informed decisions.

1. MicroStrategy
Business Intelligence 2.0
Daniel Palma Ferreira
(dferreira@microstrategy.com)
Senior Sales Engineer
26 Novembro 2012
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2. Agenda
Context
Traditional BI vs. BI 2.0
Demos
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

3. What was World Wide Web like in 1996?
To give you some perspective, in 1996…
• Google.com didn’t exist yet.
• In January 1996 there were only 100,000 websites,
compared to more than 160 million in 2008.
• The web browser of choice was Netscape Navigator,
followed by Microsoft Internet Explorer as a distant
second (Microsoft launched IE 3 in 1996).
• Most people used dial-up Internet connections with
mighty speeds ranging from 28.8Kbps to 33.6Kbps.
Highly modern 56Kbps modems would arrive in 1997.
• People had only recently started to switch from
640×480 to 800×600 screen resolutions.
× ×
Source: http://royal.pingdom.com/2008/09/16/the-web-in-1996-1997/
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

4. Most Popular Home Page (1996)
Source: http://royal.pingdom.com/2008/09/16/the-web-in-1996-1997/
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

5. Most Popular Home Page in Portugal (1996)
Source: Visão
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

6. Evolution of the Web (Browsers & Tecnhologies)
Source: http://evolutionofweb.appspot.com/#/evolution/day
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

7. Today
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

8. Web Ages
Source: http://royal.pingdom.com/2008/09/16/the-web-in-1996-1997/
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

9. What is BI 2.0?
Simple,
universal access,
real-time insight,
collaboration,
operational intelligence,
connected services and a level of information abstraction that
supports far greater agility and speed of analysis.
The motivation for this "version upgrade" for BI is the need to
move analytical intelligence into operations and to shrink
the gap between analysis and action.
Source: Neil Raden, http://www.informationweek.com/software/business-intelligence/business-intelligence-20-
simpler-more-ac/197002610 Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
9 The Information
CONFIDENTIAL
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

10. MicroStrategy Empowers Companies to Capitalize on 4 Tech
Megatrends
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

11. MicroStrategy Technology Timeline
http://www.youtube.com/watch?v=MhIBzTI01Og
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

12. Tradtional BI vs BI 2.0
Traditional BI BI 2.0
• Historic Data • Historic, Real-time and Predictive
• Multi-interface: Desktop, Web,
• Desktop based
Office, Mobile, Email
• Single-source with Structured • Multi-source: including
Data (data warehouse) unstructured data sources
• Static Reporting • Dynamic dashboards and widgets
• No collaboration (just
• Collaboration and crowdsourcing
broadcasting)
• Mobile, Alerts and Actions
• Scheduled Monitoring
(Transaction support)
• Search and Self Service • Search and Self Service
• Restricted Consumer Access
• Cloud and Universal Access
(selected users only)
• Social Networks integration
12
CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

13. Demos:
• Search & Dynamic Dashboards
• Import Data & Visual Insight
• Advanced Visualizations
• Cloud Personal (free SaaS – Universal Access)
• Mobile & Transactions
• M-Commerce: Merchandising App
• Pharma Sales App
• Social Media Analytics: Wisdom
13
CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

14. Demo 1: Search & Dynamic Dashboards
“Google” Like Deep Metadata Searches
Suggested Matches
“Quick” Search aid for
Report Creation
Instant
Search Results
4
2
1 3
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CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

15. Demo 2: Import Data & Visual Insight
1. Import Data from Excel or Auxiliary Databases
2. Data Discovery with Multiple
Visualizations on the same screen
1. http://youtu.be/V7G1GNpyDus
2. http://youtu.be/vf_166PjCAY
15
CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

16. Demo 3: Advanced Visualizations for Faster Business Conclusions
Density Maps Image Layout Network Visualization
Visualize the geographic Categorize geo-related data or create Analyze relationships
distribution and concentration of custom shapes by defining specific between elements and easily
large amounts of data. thresholds on custom areas. detect clusters and outliers.
Extended Visualization Library
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CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

17. Demo 4: Cloud Personal (free SaaS – Universal Access)
1. Demo Intro Video: http://youtu.be/RfH3ENQ3iBE
2. Try it now. It’s free: https://www.microstrategy.com/cloud/login/
17
CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

18. Demo 5: Mobile & Transactions (global availability and close the gap
between decisions and actions – anywhere, anytime)
Demo App Video (Mistery Shopper): http://youtu.be/qM4kulciON4
Demo App Video (Pharma Sales): http://youtu.be/_MTW8MAxkgk
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CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

19. Want to see more Apps?
http://www.microstrategy.com/mobile/gallery/
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CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

20. Demo 6: Social Media Analytics - Wisdom
Wisdom is the best Market Research tool with
the largest FREE public database
Wisdom Network: 17.4 million profiles
Portuguese example:
Typical population for
Electoral Survey in
market surveys in
Portugal: 9595 people
Portugal: 650 people
Margin of Error for Confidence Margin of Error for Confidence
Level of 95%: Level of 95%:
3.8 % 1.0 %
Try it for free:
Portuguese profiles available in Wisdom:
150 000 people (1.4% Total Portugal Population)
Margin of Error for Confidence
Level of 95%:
0.25 %
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CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

21. Demo 6: Social Media Analytics - Wisdom
Demo: http://youtu.be/vypF6ktfCnM Try it for free:
Use Cases: www.microstrategy.com/wisdom
21
CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

22. MicroStrategy
• Founded in 1989
• Largest independent public BI vendor (NASDAQ: MSTR)
• In the Gartner “Leader Quadrant” for BI Platforms
• Over 3,600 customers
• Direct operations in 41 cities in 23 countries across the world
• Over 2,800 employees worldwide; 20% are dedicated to R&D
• Market Capitalization: 1.16 billion dollars; No debt and over $200 Million cash on hand
Business Intelligence 2.0
Daniel Palma Ferreira
dferreira@microstrategy.com
26 Novembro 2012

23. Next Steps: Stay Connected with MicroStrategy
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23
CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.