Global Citizen and Global Talents Brand Toolkit

1. Powered by
c
brand toolkit 2013

2. typography
logo
official icon
BASIC COLORS
novecento wide
NORMAL
BOOK
LIGHT
MEDIUM
BOLD
DEMIBOLD
Choose the color that fits with your advertising
You can use it with opacity or solid and any color you want.
You can use it with the
icon or without
Select the one that fits with your advertising.
Use minimum 2 versions to make a nice contrast or
you can combine it with other typo

3. dashed line
irregular AND
REGULAR bANNERS
BASIC ICONS
Environment
SOCIAL
ENTREPRENEURSHIP
health CULTURE education
Use these issue icons for external promotion
Choose the direction that you prefer Play with different shapes and directions
The icons can be used in positive or negative

4. AIESEC BRAND
VISUAL
elements
aiesec signatures Powered byAn initiative byHelvetica Oblique (Required)
(Required)
Only 2 options are allowed
With opacity or solid color
This shapes never sustitute de AIESEC logo
(Required)
ALL THE COLORS
YOU CAN USE
Blue
Pantone 286C
Web (hex) #003399
RGB 0/51/153
CMYK 100/91/6/1
HSB 220/100/60
Lab 25/21/-61
AIESEC LOGO
c
LONG LOGO SHORT LOGO
*USE THE LOGO OR AN AIESEC SIGNATURE FOR ADVERTISING. aLSO YOU CAN USE BOTH AT THE SAME TIME

5. How can I make
brand alligned
advertising?
c

6. STEP 1
1.1 Choose your language
The languge that you choose needs to be the
official one for all the program in your country
1.2 Select your global issues
Depending on your focus issues select the icons
that you want to use
1.3 DECIDE YOUR MAIN CHANNELS
This will help you to make a better promotional
material. Remember that the importance of an
advertising is that it needs to fits with all your
communicaction channels
culturaSALUD
Recommendations

7. STEP 2
2.1 select your info
Think about which info you want to
deliver. What do your customer needs to know?
2.2 Select your typos
Try to combine different typos with the official one.
Select one that can reflects the essence of the
program.
2.3 choose your images
Select all the images tha are going to represent
your program. All of them need to be the same
in all your channels
Recommendations
iNTERCAMBIO SOCIAL
culturaSALUD
¿QUÉ ESPERAS?
6 A 8 SEMANAS
Inscríbete
aiesec.org.mx
colombia y perú

8. STEP 3
3.1 design your banners
Try to make something that can fits with the
AIESEC brand and can support all the info
that you want to give
3.3 pimp your add with the
aiesec brand and make
your guidelines
Select the shapes that fits better with your
banners and pictures. Established your
guidelines so that will be easier to make
different applications.
3.4. make your campaign
versions!
Respect all the guidelines that you
established!
Recommendations
iNTERCAMBIO SOCIAL
6 A 8 SEMANAS
¿QUÉ ESPERAS?
Inscríbete
colombia y perú
aiesec.org.mx
cultura SALUD
c
6 A 8 SEMANAS
¿QUÉ ESPERAS?
Inscríbete
colombia y perú
aiesec.org.mx
cultura SALUD
iNTERCAMBIO SOCIAL
c

9. any doubts?
contact us:
crissettea@ai.aiesec.org