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Web Analytics 101
INTERNET USAGE DATA WORLDWIDE (2007) World Regions Population % Population Internet Usage Population Penetration Usage %(Worldwide) Usage Growth(2000-07) Africa 941,249,130 14.20% 44,361,940 4.70% 3.40% 882.70% Asia 3,733,783,474 56.50% 510,478,743 13.70% 38.70% 346.60% Europe 801,821,187 12.10% 348,125,847 43.40% 26.40% 231.20% Middle East 192,755,045 2.90% 33,510,500 17.40% 2.50% 920.20% North America 334,659,631 5.10% 238,015,529 71.10% 18.00% 120.20% Latin America/Caribbean 569,133,474 8.60% 126,203,714 22.20% 9.60% 598.50% Oceania / Australia 33,569,718 0.50% 19,175,836 57.10% 1.50% 151.60% WORLD TOTAL 6,606,971,659 100.00% 1,319,872,109 20.00% 100.00% 265.60%
Internet Usage Figures
GOD MADE THE INTERNET SO THAT BUSINESSES COULD FAIL EASILY Survival Rates of E-commerce companies within first 2 years of formation
WEB ANALYTICS 101 ,[object Object],[object Object],[object Object],[object Object],Where did all the guests go
BRIEF HISTORY OF WEB ANALYTICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW PAGE TRACKING WORKS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
HOW USER TRACKING WORKS ,[object Object],[object Object],[object Object],[object Object],GET THIS COOKIE OFF ME
WEB ANALYTICS: WHY BOTHER? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
KEY TERMINOLOGIES USED IN WEB ANALYTICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SIX WEB METRICS/KPIS TO DIE FOR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT YOU CAN EXPECT FROM WEB ANALYTICS  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY YOU SHOULD USE WEB ANALYTICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Web Analytics 101

  • 2. INTERNET USAGE DATA WORLDWIDE (2007) World Regions Population % Population Internet Usage Population Penetration Usage %(Worldwide) Usage Growth(2000-07) Africa 941,249,130 14.20% 44,361,940 4.70% 3.40% 882.70% Asia 3,733,783,474 56.50% 510,478,743 13.70% 38.70% 346.60% Europe 801,821,187 12.10% 348,125,847 43.40% 26.40% 231.20% Middle East 192,755,045 2.90% 33,510,500 17.40% 2.50% 920.20% North America 334,659,631 5.10% 238,015,529 71.10% 18.00% 120.20% Latin America/Caribbean 569,133,474 8.60% 126,203,714 22.20% 9.60% 598.50% Oceania / Australia 33,569,718 0.50% 19,175,836 57.10% 1.50% 151.60% WORLD TOTAL 6,606,971,659 100.00% 1,319,872,109 20.00% 100.00% 265.60%
  • 4. GOD MADE THE INTERNET SO THAT BUSINESSES COULD FAIL EASILY Survival Rates of E-commerce companies within first 2 years of formation
  • 5.
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