Creative Channels for Jobseekers: Social Media, Videos & Networks Synergos 27.8.2014 & 8.9.2014 Tampere

1. Creative Channels for
Jobseekers: Social Media,
Videos & Networks
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Synergos
27.8.2014 & 8.9.2014 Tampere
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2. Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Agenda
• 09.00-09.30 Introductions
• 09.30-10.00 Creative Channels for Jobseekers: Social
Media
• 10.00-10.15 Coffee Break
• 10.15-12.00 Creative Channels for Jobseekers: Videos
& Networks
• 12.00-13.00 Lunch Break
• 13.00-14.00 Workshop: #somerekry Cases
• 14.00-14.15 Coffee Break
• 14.15-15.30 Workshop: Video Resume
• 15.30-16.00 Summary of the Training Day
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3. @PauliinaMakela
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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Hello!
My name is Pauliina Mäkelä.
I’m the Kindest Social
Media Trainer in Finland.
You can find me with the
username PauliinaMakela.
Nice to meet you!
© Antti Keskitalo

4. Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Kinda Oy
•The kindest company in Finland
•kinda.fi
•kinda.purot.net
•Established in July 2010
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© Antti Keskitalo

5. Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Kinda Oy
•Facebook http://www.facebook.com/
KindaOy
•Twitter @Kindafi
•Tips in Twitter #kindasome
•LinkedIn http://www.linkedin.com/
company/kinda-oy-ltd
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6. Your Expectations for Today?
© Pauliina Mäkelä
Kinda Oy | Pauliina 6 Mäkelä | www.kinda.fi

7. Learning to Use Social Media
© Pauliina Mäkelä
Kinda Oy | Pauliina 7 Mäkelä | www.kinda.fi

8. Taking Small Steps...
© Pauliina Mäkelä
Kinda Oy | Pauliina 8 Mäkelä | www.kinda.fi

9. ...to Learn New Skills
© Pauliina Mäkelä
Kinda Oy | Pauliina 9 Mäkelä | www.kinda.fi

10. Passion and Desire to Learn
New Things
© Pauliina Mäkelä
Kinda Oy | Pauliina 10 Mäkelä | www.kinda.fi

11. Individual Learning Path
© Pauliina Mäkelä
Kinda Oy | Pauliina 11 Mäkelä | www.kinda.fi

12. Online Identity
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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© Pauliina Mäkelä

13. Personal Email Address
© Pauliina Mäkelä
Kinda Oy | Pauliina 13 Mäkelä | www.kinda.fi

14. Your Voice with Profile Photo
Kinda Oy | Pauliina 14 Mäkelä | www.kinda.fi

15. Peek Communication
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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© Pauliina Mäkelä

16. Digital Footprint
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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© Pauliina Mäkelä © Pauliina Mäkelä

17. Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Social Object
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© Pauliina Mäkelä

18. Mine, Yours or Common?
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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© Pauliina Mäkelä © Pauliina Mäkelä © Pauliina Mäkelä © Pauliina Mäkelä

19. 10 Golden Rules for Engaging
via Social Media
1. Be Genuine and Kind in Social Media
2. First Listen, Then Discuss
3. Acquire Good Media Literacy and Remember Source
Criticism
4. Set Your Own Limits and Be Aware of What You Commit to
5. Don’t Bully, Don’t Insult
6. Think Before You Share
7. Know and Respect Copyrights
8. Adapt into the Online Culture
9. Tolerate Incompleteness
10. Protect Your Information and Act Wisely
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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© Pauliina Mäkelä

20. Social Media June 2014
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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http://www.socialmediafrontiers.com/2014/06/social-media-stats-june-2014-
infographic.html#.U6wRxI2SzOc

21. Kinda Oy | Pauliina Mäkelä | www.kinda.fi
LinkedIn
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https://www.linkedin.com/in/pauliinamakela

22. Skills & Endorsements
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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23. LinkedIn Networks
Kinda Oy | Pauliina 23 Mäkelä | www.kinda.fi

24. Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Facebook
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http://www.facebook.com/

25. Facebook Profile
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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http://www.facebook.com/pauliina.makela

26. Facebook Pages
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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http://www.facebook.com/pages/

27. Facebook Page Kinda Oy
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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28. Facebook Groups
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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http://www.facebook.com/browsegroups/

29. Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Twitter
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http://twitter.com

30. Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Twitter Profile
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http://twitter.com/PauliinaMakela

31. Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Tweet
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http://twitter.com/PauliinaMakela/status/
455983522495627264

32. Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Pinterest
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http://pinterest.com/

33. Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Instagram
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http://instagram.com/

34. Video Channels
•YouTube http://www.youtube.com/
•Viddler http://www.viddler.com/
•Vimeo http://vimeo.com/
•Flickr http://www.flickr.com/
•Vine https://vine.co/
•Bambuser http://bambuser.com/
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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35. Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Video Resume
•Sound
•Lighting
•Background
•Camera Angle
•Script
•Editing
•Length
•Trailer (Kindness, Empathy, Optimism, Creativity,
Curiosity, Teamwork, Attitude etc.)
•Call to Action and Links to Social Media Channels
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© Pauliina Mäkelä

36. Workshop and #somerekry
Cases
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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© Pauliina Mäkelä © Pauliina Mäkelä
© Pauliina Mäkelä © Pauliina Mäkelä

37. Thank You and Good Luck!
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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© Pauliina Mäkelä