Fcb final

PAUL NAOUM – JACKSON BOONE – TAD CASTELLOW – WADE KING

Introduction ,[object Object],[object Object],[object Object],[object Object]

Mobile Banking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Objectives ,[object Object],[object Object],[object Object],[object Object]

Target Market ,[object Object],[object Object],[object Object]

Johnnie Utah ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Emily Chang ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creative Strategy ,[object Object],[object Object],[object Object]

Communication Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Magazine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],With First Citizens Mobile Banking, the most secure way to bank on the go is now available at your fingertips, ANYWHERE

Internet ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sample Internet Ad First Citizens Bank Mobile Banking

Social Media ,[object Object],[object Object]

Billboards ,[object Object],[object Object]

Stable. Secure. Anywhere. Mobile Banking from First Citizens Bank

Direct Mail ,[object Object],[object Object]

Manage Accounts Pay Bills Transfer Funds Secure Reliable Credit Card Text Commands Free for ANY phone In-Branch Ad Example

In-Branch Ad Example When you need us Wherever you need us Mobile Banking From

Printed Materials ,[object Object]

First Citizens Mobile Banking Bowl First Citizens Mobile Banking Bowl

Mobile Banking Bowl (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Media Plan Total Cost: $5,233,339.32

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