WE ARE A DIGITAL SALES AND MARKETING CONSULTANCY HELPING YOU TO FIND, CONNECT AND ENGAGE WITH PROSPECTIVE CUSTOMERS Use our digital sales and marketing programmes to - Increase Sales Reduce Costs Increase Productivity

1. using digital tools to drive your sales

2. using digital tools to drive your sales
INTRODUCTION

3. using digital tools to drive your sales
FIND, CONNECT and ENGAGE with prospective customers
USE CLOUD BASED DIGITAL SALES AND MARKETING TOOLS TO …
• INCREASE SALES
• REDUCE COSTS
• INCREASE PRODUCTIVITY

4. .
GOOGLE IS THE NEW BUSINESS CARD
using digital tools to drive your sales

5. using digital tools to drive your sales

6. THE BUYING CYCLE HAS CHANGED
www.insideteam.com
using digital tools to drive your sales
• 9 out of 10 buyers say that when they are ready to buy they will find
you
• 81% of them will start the process with a web search
• Many are 50-60% of the way into the buy cycle before they will
make contact with a seller

7. WHAT WE DO
using digital tools to drive your sales

8. INTEGRATED DIGITAL HUB
CONTENT SEO
SOCIAL MEDIA
DIGITAL MARKETING
ANALYSIS
WEB PRESENCE

9. WHAT WE DO – 3 STEP PROCESS
using digital tools to drive your sales

10. The Sales & Marketing Automation process has 4 key metrics based on the
objective of the sales and marketing team working together to the common
goal of increasing sales
1. REACH : anyone the company can reach with content marketing
2. LEADS GENERATED : contact info possessed and the lead can be nurtured
3. WEB VISIT TO LEADS % : measures effectiveness of calls-to-actions and
other marketing activity
4. LEAD TO CUSTOMER % : effectiveness of overall process in securing
customers and increasing sales
using digital tools to drive your sales
MEASURING SUCCESS

11. Create, optimise and promote your unique content
• Attract prospects to your website through Search Engine Optimisation
(SEO). Social Media Marketing and Pay-Per-Click Advertising (PPC)
• Engage prospects on your site by delivering valuable online content such
as whitepapers, videos and webinars giving them the information that
they want about your products or services
• Share that content through your social media and other digital channels
broadening your company reach
• Monitor your companies online reputation and use Reputation
Management Analytics to keep sales leads flowing
using digital tools to drive your sales
STEP 1 – GET FOUND – DRIVE TRAFFIC TO YOUR SITE

12. Capture, manage and nurture leads to win more customers
• Qualify prospects automatically by capturing their profile information and
digital footprints
• Reveal your prospects needs and preferences using online analytics
• Create premium offers your prospects want revealing their needs and
preferences
• Nurture prospects with their permission until they transform from warm to
hot sales leads
• Generate sales from these online leads
using digital tools to drive your sales
STEP 2 – CONVERT – TURN TRAFFIC INTO REVENUE

13. Learn to make smart marketing investments that get results
• Measure your website traffic
• Track your website leads
• Track your customers online activity
• Monitor your companies online performance and reputation
• Align sales and marketing teams through shared information systems and
objectives
• Shorten the sales cycle by responding faster, 24/7, using the best marketing and
sales practices
• Improve ROI by doing more of what works, and less of what doesn’t
using digital tools to drive your sales
STEP 3 – ANALYSE – MEASURE YOUR RESULTS

14. TOOLS USED
using digital tools to drive your sales

15. We help your business to …
• Generate more leads
• Generate better leads
• Shorten your sales cycle
• Improve your customer retention
• Decrease marketing costs
• Improve marketing ROI
• Improve sales and marketing alignment
• INCREASE SALES REVENUE
WHY USE SALES & MARKETING AUTOMATION ?
using digital tools to drive your sales

16. using digital tools to drive your sales
Inbound marketing is an ongoing process ….
It requires consistent care and feeding in order to keep your business growing – when
executed effectively it also creates a system that consistently and repeated generates
qualified leads for your business