WineFamily is an online wine sales platform and social network set to revolutionize the wine buying industry. Wineries and importers can sell directly to wine lovers, and WineFamily members can access the widest selection of the world’s best wines at the most competitive prices. WineFamily’s Grapevine enables seamless communication between wine sellers and buyers, and members can use the platform to ask questions, share thoughts, receive advice and make new friends. Leading the charge as an innovator and solutions provider for the wine industry, WineFamily aims to become the world’s go-to source for wine.

1. Paul Gerken - Founder & CEO
www.wine-family.com
Our Introduction

2. What is WineFamily?
How does WineFamily work?
Why should you sell on WineFamily?
When can you sell?
Who is behind WineFamily?

3. What is WineFamily?
WineFamily is all the benefits of selling wine online direct to
consumers, with none of the upfront costs
WineFamily is one of the most advanced and interactive wine
e-commerce platforms in the world
WineFamily is a multi-vendor social commerce site,
or in layman’s terms, an open online marketplace for wine
WineFamily is so-called because we believe that from producer to
consumer, we are one singular ‘family’ that will work better when the
lines of communication are flat and open.

4. How does WineFamily work?
04
Sale Marketing Fee
DELIVERY
PAYMENT
Sellers
Buyers
01
02
03
Open your virtual shop using your PayPal ID
Upload your products: You set the price
and volume
Receive payment to your PayPal account via
WineFamily - WineFamily takes an 8%
marketing fee only at point of sale
Deliver your wines using your team or a local
courier
Maintain contact with the customer to gener-
ate future sales
GRAPEVINE
Communication platform across buyers and
sellers to discuss, sell and market wines
05

5. Why should I sell on WineFamily?
01 Incremental sales on top of your existing business
We’re investing in marketing and advertising to bring you to a wider audience
and allowing you to talk directly to your customers
Using our unique Grapevine platform, you can perform a virtual
handsell of each product
whilst still building, maintaining and
enhancing your own brand
Each virtual shop is a window to your company and brand.
Building your followers and ratings will enhance your stature
and sales

6. Problems selling stock that you know is of great quality?
Its happens everywhere, all the time
UPLOAD your product to your WineFamily shop
Set the VOLUME so that you never oversell. If you’ve got 2, 20, 200 or 2000
cases to clear, our system will automatically deplete the volume and
remove the sale once all stock is sold out.
Set the PRICE you are happy to sell at - buyers will value quality, but
discounted products usually sell more quickly
01
02
03
02 Stock Management

7. 03 Selling Online with Zero Capital Outlay and No Maintenance,
Marketing & PR Costs
• ZERO Design & Development Costs
• ZERO Site Maintenance Costs
• ZERO Marketing & Promotion Costs
• ZERO Communications & PR Costs
• ZERO Domain URL Costs
• ZERO Web Hosting & Server Costs
• ZERO Search Engine
Optimization Costs
• ZERO Pay-Per-Click Costs
• FREE Shop Registration
• FREE Product Upload
• FREE Personalised Shop Front
• FREE Access to community of buyers
• FREE Communication platform
for virtual hand sell
• FREE Capacity to send instant messages
to market and promote sales
• FREE Marketing & Brand
Building potential
• FREE Sales statistics

8. 04 The Most Efficient Marketing Tools Ever
Grapevine is a common twitter-like communication platform
across buyers, sellers and products. It allows:
Sellers to market directly to their followers:
“New Product Just Released - Try It Now!”
“20% extra off my last two cases of this Beaujolias Beauty”
All sent instantly to your network of buyers.
Buyers can follow friends, family, trusted sources and
shops so they can share information on wines - meaning
they can build knowledge and confidence to buy
Buyers are automatically added to a shop’s grapevine
when they purchase, meaning that shops can market to
previous buyers in an instant
WineFamily’s ‘community’ functions build wine culture
and awareness, with an opportunity to invite our wide
audience to your latest promotional event.

9. 05 Cross Promotion & Co-Branding - When We Sell, We Sell You.
Through Social Media
WineFamily will post, promote and advertise your sales through our networks on Twitter, Facebook &
LinkedIn.
A sale for your company is a sale for us, so we will give your company the most exposure we can.
This is over and above the excellent opportunity to engage with your consumers on Grapevine.
Through our Trade and Traditional Media Attention
We will be targeting trade press and traditional media in our pursuit to build WineFamily as a industry
-changing tech approach to the wine industry.
We want you to join us. When we talk about WineFamily, we would like to talk about the companies
that joined us at the start. We want to mention your name, and show how you led the innovation of
the industry with us.
Through Physical Events
We will be holding launch events and at least an annual large scale event that will bring customers to
you who can sample your wines. We will encourage people to bring their smart devices so that they
can favourite, wishlist or buy your wines immediately online.

10. When can you sell on WineFamily?
Oct
2013
Launch
Targeted Singapore Launch: Early October 2013
From this date, as a shop owner, you can manage how
often and when you sell
You can ramp up your portfolio during busy periods
And reduce it if your product or staffing is low
It’s always up to you.

11. Who is behind WineFamily?
Harry Dewhirst
An enthusiastic entrepreneur with huge success in the telecommunications sphere, Harry has
co-founded two startups specializing in mobile advertising, RingRing Media and amobee. Prior to that,
Harry led Ad sales across Europe for Medio Systems and ran global consumer acquisition at Playphone,
managing relationships with companies such as Google, Yahoo!, MTV and Microsoft. He now resides in
Singapore and has a thirst for great wine and great business.
Paul Gerken
Paul cut his teeth in the wine industry with Concha y Toro, the largest South American winery group
and among the top five globally, managing sales and distribution of three wineries in Asia Pacific. In that
capacity, Paul traveled extensively across Asia Pacific, independently negotiating deals and partnerships
with wine sellers, and building marketing strategies for the wineries. True to his passion, Paul is Wine &
Spirit Education Trust (WSET) certified, and always ready to appreciate a glass of fine wine on any occa-
sion.
Mutant Communications
A young and dynamic PR, communications and marketing firm with a proven track record in global
media exposure and headline grabbing promotional activities