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The 1-2-3 of Trade Shows Making the most of face-to-face selling Presented to AAF-Abilene January 12, 2010
What this is all about Face-to-Face Interaction
Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who? ,[object Object],[object Object],[object Object]
The touch points ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consistency & Continuity Message consistency and continuity throughout the customer touch points maximizes the return on your investment.
Consider Trade shows and events  are  the most dramatic and memorable extension of your brand
A unique selling environment ,[object Object],[object Object],[object Object],[object Object]
Three Things: ,[object Object],[object Object],[object Object]
First Thing: Strategy & Planning
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Continuity is the key
Setting objectives ,[object Object],[object Object],[object Object]
Selecting shows ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exhibit Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Budgeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Budget example ,[object Object],[object Object],[object Object]
Second Thing: Execution
Exhibit examples
Exhibit examples
Exhibit examples
Exhibit examples
Before The Show ,[object Object],[object Object],[object Object],[object Object],[object Object]
At The Show ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Third Thing: Measurement
After The Show ,[object Object],[object Object],[object Object],[object Object]
Takeaways ,[object Object],[object Object],[object Object],[object Object]
This is all about  Face-to-face interaction Takeaways
Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding Maynard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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The 1 2 3 Of Trade Shows For Aaf 01 12 10