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Slides-timesavingtipsforcontentmarketingresults
1.
Time Saving Tips
for Content Marketing Results A Marketing Road Map for Busy Professionals Dr. Patsi Krakoff Content Marketing Specialist www.WritingontheWeb.com www.ContentForCoachesAndConsultants.com
2.
âą
This call is being recorded â If you preâregistered for the call, weâll send you the recording link âą You will remain on mute during the call â Your gotomeeting âGrab Tabâ looks like: â Please type your questions in the GotoMeeting question/chat box Dr. Patsi Krakoff Time Saving Tips for Content Marketing Results 2 858â224â5886 April 20, 2011 www.writingontheweb.com
3.
Online Content Marketing Goals âą
Get Found âą Get Known âą Get Clients â Quantity of published content âą Webpages, blogs, eânewsletters, videos, audio â Quality of content âą Optimized for search engines âą Optimized for readers Dr. Patsi Krakoff Time Saving Tips for Content Marketing Results 3 858â224â5886 April 20, 2011 www.writingontheweb.com
4.
What to Write About? âą
What problems do you solve for people? âą Write what you know âą Write what you care about âą Write who you are â âŠand why you do what you do Dr. Patsi Krakoff Time Saving Tips for Content Marketing Results 4 858â224â5886 April 20, 2011 www.writingontheweb.com
5.
4 Eâs of Content Marketing
âą Educate âą Entertain âą Engage âą Enrich Dr. Patsi Krakoff Time Saving Tips for Content Marketing Results 5 858â224â5886 April 20, 2011 www.writingontheweb.com
6.
How to Use ReadyâtoâPublish Content âą
ContentforCoachesandConsultants.com â Articles for coaches âą Leadership development topics âą Personal development topics âą Research from business books, Harvard Business Review â Add your own stories Dr. Patsi Krakoff Time Saving Tips for Content Marketing Results 6 858â224â5886 April 20, 2011 www.writingontheweb.com
7.
âą
Website â Your content goals: â Optimize your content for readers: 1. Connect immediately 2. Answer reader's questions and educate 3. Provide choices without confusion 4. Compel readers to take one action Dr. Patsi Krakoff Time Saving Tips for Content Marketing Results 7 858â224â5886 April 20, 2011 www.writingontheweb.com
8.
âą
Blog â Once or twice weekly â Other people's content â What you are doing â What you are reading â What your clients are doing â Minimum 350 words â Optimize for search engines with Scribe SEO tool Dr. Patsi Krakoff Time Saving Tips for Content Marketing Results 8 858â224â5886 April 20, 2011 www.writingontheweb.com
9.
âą
Social Media Participation â LinkedIn â Facebook â Twitter â Automate â Outsource (i.e. VA) Dr. Patsi Krakoff Time Saving Tips for Content Marketing Results 9 858â224â5886 April 20, 2011 www.writingontheweb.com
10.
âą
Eânewsletters â At least monthly â Fewer words are better â Can be summary of blog posts â Can be one article, one call to action, one video â Outsource all or part Dr. Patsi Krakoff Time Saving Tips for Content Marketing Results 10 858â224â5886 April 20, 2011 www.writingontheweb.com
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Key Content Pieces (Digital Downloads) â Articles or special reports â Books â ebooks â Programs â Audio â Video â Webinars and webinar recordings and PDFs Dr. Patsi Krakoff Time Saving Tips for Content Marketing Results 11 858â224â5886 April 20, 2011 www.writingontheweb.com
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Patsiâs Picks for Outsourcing Resources: (See complete list with links on www.timesavingtipsforcontentmarketing.com) â Autoresponder system (KickStartCart, Aweber, MailChimp) â Webinars (GotoWebinar, GotoMeeting, InstantTeleseminars, WebinarsAâGoâGo) â Eânewsletters (CCC) â Submissions to Article directories (NOW) â Video directories (NOW, TubeMogul) â Social media participation (NOW, a VA, hire an assistant) â Logos and icons (NOW, Elance.com, others) â Landing pages, micro sites (Sales pages in WP, OptimizePress) â Video formatting and hosting (EasyVideoPlayer + Amazon servers) â WP Blogging and programming expert: (Suzanne BirdâHarris) â Blog training: Start Blogging Today Dr. Patsi Krakoff Time Saving Tips for Content Marketing Results 12 858â224â5886 April 20, 2011 www.writingontheweb.com
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Writers and writing services â Patsi www.contentforcoachesandconsultants.com/bloggingâservices/ â Elance.com â CraigsList.com â Other writing sites Dr. Patsi Krakoff Time Saving Tips for Content Marketing Results 13 858â224â5886 April 20, 2011 www.writingontheweb.com
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âą BonusesÂ
â Webinar participants receive 10% discount on all products and services at www.contentmarketingforcoaches.com âą Articles, article nuggets, blog and web writing services, ezine services, etc. â Use coupon code: CMR411 âą Donât delay because the coupon code expires in 48 hours.            (Do it now before you forget.) Dr. Patsi Krakoff Time Saving Tips for Content Marketing Results 14 858â224â5886 April 20, 2011 www.writingontheweb.com
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Questions? 1. Please type your questions in the GotoMeeting âChatâ window 2. Click Send Dr. Patsi Krakoff Time Saving Tips for Content Marketing Results 15 858â224â5886 April 20, 2011 www.writingontheweb.com
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