1. Microsoft & media
A quick roundup
Paul Southern
paulso@microsoft.com
Director Solutions, Asia
Media Platforms Group
17 June 2010

2. Disclaimer
2
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3. Microsoft & media
• We enable breadth of value chain
• create, manage, distribute, consume
• Enable consumers to corporates
• B2B, B2C, C2C
3

4. Microsoft & media
• Create
• Expression
• Windows Live Photo Gallery,
& Movie Maker
• Autocollage, Photosynth
• Microsoft Games Studios
• Distribution
• MSNBC.com
• Bing video
• Windows Media Services 4.0
• Consumption
• Window 7
• Windows Phone 7
• Browser
• Windows Media Center
• Windows Media Player
• Manage
• Encoders, containers
• Adaptive rate
• Content protection
• Transport
• Augmented reality
• Video search
• RIA - Silverlight
• IMM
• Vertical solutions
• Xbox Live
• Zune
• Platforms
• Mediaroom
• Play Ready
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5. Microsoft & media
• Create
• Expression
• Windows Live Photo Gallery,
& Movie Maker
• Autocollage, Photosynth
• Microsoft Games Studios
• Distribution
• MSNBC.com
• Bing video
• Windows Media Services 4.0
• Consumption
• Window 7
• Windows Phone 7
• Browser
• Windows Media Center
• Windows Media Player
• Manage
• Encoders, containers
• Adaptive rate
• Content protection
• Transport
• Augmented reality
• Video search
• RIA - Silverlight
• IMM
• Vertical solutions
• Xbox Live
• Zune
• Platforms
• Mediaroom
• Play Ready
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6. PIFF (Protected Interoperable File Format )
• DRM interoperability
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7. PIFF (Protected Interoperable File Format )
• DRM interoperability & extensibility
• Plug & play DRM: Play Ready, Marlin, OMA, etc.
• Buy once, play anywhere for digital entertainment
content
• Multiple simultaneous DRM systems in the same
file
• Supports most consumption scenarios
• Standards-based (AES 128)
• Announced Sep 2009
• License is open to all and royalty-free
7

8. 8
• IIS Smooth Streaming
(Windows Media
Services )
• Video is multi-rate
encoded
• Dynamically detects and
seamlessly switches, in
(near) real time
• Standards-based
• Announced August 2009
• License is open to all
and royalty-free
Adaptive rate streaming

9. Windows, Windows Live, Office 2010
• Windows 7
• Codec support
• Windows Media Center
• Windows Live
• Photo Gallery & Movie Maker
• Office 2010
• Edit photos & videos within PowerPoint
• PowerPoint to movie
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10. PowerPoint 2010
10
3 clicks

11. PowerPoint 2010
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12. Windows Live
• Photo Gallery, Movie Maker
• Wizards, themes
• Facial recognition, search
• Editing: fuse, retouch
• Save as DVD, 1080p
• Publish to Flickr, Facebook YouTube
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13. Autocollage
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14. 14

15. Silverlight 4.0
• PC, Mac, Linux, embedded, WP7
• IE, Safari, Firefox, Chrome*, out-of-browser
• Easily integrated with smooth streaming &
Play Ready / PIFF
• New in 4.0*
• Content & output protection (online, offline)
• Webcam & microphone
• Right click menus
• Login, connect to database, export, forms,
printing
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16. Silverlight 4.0
• ~50% of PC’s ww
• 2008 & 2010 Olympics
• bing.com/maps, Hard Rock Café, Singapore
Grid Girls
• Netflix, RAI.tv, Yahoo! Japan, xinmsn
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17. Augmented reality (on bing.com/maps)
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18. Media Services 4.0
• Smooth streaming
• 2008 & 2010 Olympics, NFL, UEFA, Tour de
France
• Output / transmux
• PC, WP7, Mac, Linux, Symbian, iPhone, STB
• Publishing ADK – encode, encrypt
• Beta available – 10 June 2010
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19. Mediaroom
• 5m+ households worldwide
• att, BT, DT +many more +
• CES 2010 announced 3+ screens
• STB, Xbox 360, Win7 Media Center, Browser,
compatible smartphones
• Client breadth across OTT (unmanaged IP)
• New STB, SOC, encoders
• U-verse wins J.D. Powers’ award 2nd year
• Interactivity taking off
• Branded 3rd party VOD stores
• Interactive ad-decision & delivery services
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20. GZDM
• Guanzhou
• Launched
last week
• Over cable
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21. 21

22. 22

23. 23

24. 24

25. 25

26. 26

27. 27

28. 28

29. Xbox Live – Netflix
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30. Xbox Live – Sky Player
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31. Xbox Live – Sky Player
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32. My personal opinions
• In context
• Innovation thrives on multiple platforms, CF = “me
too”
• Consumers want choice
• CFSTB was tried & failed (EBU, Cablelabs)
• Technical – DRM
• Business ownership – DRM, maintenance, custcare
• BPL, MCC and Consumer protection:
• StarHub "may... withdraw any channel, programme ... as we
may determine in our absolute discretion."
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33. My personal opinions
• Mediaroom
• Is ahead of SDO-based standards
• Is deployed (#1 worldwide system)
• Standardized by operators & partners
• “Most open” / Yankee Group – numerous SME
opportunities to build on.
• Widest OEM & API support
• Can meet NIMS’ objectives, on 3 screens
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34. Thank you
Paul Southern
paulso@microsoft.com

35. Standards?
Page
35
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