This was a presentation at the ABU - Asia Broadcast Union - event in KL Malaysia 2010. This was a public event while i worked at MSTV.

1. Using Internet for
Multimedia Products
Paul Southern
paulso@microsoft.com
Director Solutions, Asia
Media Platforms Group
10 March 2010

2. Microsoft & media
• MSNBC, msnbc.com
• Bing Video (MSN)
• Xbox Live
• Zune
• Encoders, adaptive rate
• Windows Media Player
• Silverlight
• WMDRM, Play Ready, PIFF
• IIS7 Media Services
• Windows Media Center
• Mediaroom
• Authoring, creative (Expression)
• Workflow (IMM)
• Forensic
2

3. PIFF (Protected Interoperable File Format )
• DRM interoperability & extensibility
• Buy once, play anywhere for digital entertainment content
• Multiple simultaneous DRM systems in the same file
• Supports most consumption scenarios
• Standards-based
• Announced Sep 2009
• License is open to all and royalty-free
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4. 4
• IIS Smooth Streaming (Windows
Server 2008 - Media Services )
• Video is multi-rate encoded
• Dynamically detects and seamlessly
switches, in (near) real time
• Standards-based
• Announced August 2009
• License is open to all and royalty-free
Adaptive rate streaming

5. Mediaroom
• 4m+ Households
• Announced 3+ screens
• STB, Xbox 360, Win7 Media Center, Browser, compatible smartphones
• Client breadth across OTT (unmanaged IP)
• New STB, SOC, encoders
• U-verse wins J.D. Powers’ award 2nd year
• Interactivity taking off
• Branded 3rd party VOD stores
• Interactive ad-decision & delivery services
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6. 6

7. 7

8. 8

9. 9

10. 10

11. 11
Sky Player on Xbox Live, Party Mode

12. 12

13. Terimah kasih
Paul Southern
paulso@microsoft.com

14. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Mediaroom, Segoe font and the Microsoft Mediaroom logo are trademarks of the Microsoft group of companies in the U.S. and/or other
countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to
changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this
presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.