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Café de Cloud

A	
  consumer-­‐business	
  pla1orm	
  for	
  global	
  launch

by tansalink
100	
  hours	
  of	
  video	
  uploaded	
  every	
  minute.
Product	
  Review
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Tutorial
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Crea=ve	
  Usage
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Haul
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Unboxing
etc.

“
“
“
“

Many	
  of	
  them	
  are	
  product-­‐related	
  video	
  blogs	
  
generated	
  by	
  consumers.
Many	
  bloggers	
  use	
  and	
  look	
  over	
  a	
  product	
  seriously,	
  then
they	
  tell	
  us	
  their	
  experiences	
  and	
  opinions	
  without	
  bias
(*	
  otherwise,	
  they	
  lose	
  their	
  followers...)
from	
  their	
  real	
  life	
  space,	
  visually.
(*)	
  Photo	
  by	
  “Disposable	
  Dreams”,	
  flickr
They	
  are	
  noteworthy	
  people	
  for	
  consumer	
  businesses	
  
who	
  are	
  struggling	
  to	
  the	
  value	
  crea=on
“Café	
  de	
  Cloud”	
  is	
  a	
  pla1orm	
  to	
  enable	
  businesses	
  to	
  
interact	
  with	
  product	
  video	
  bloggers.
Marke=ng
Product	
  Management
Product	
  Design
Technology
...
Core	
  persons	
  in	
  a	
  product	
  crea=on	
  process	
  can
interact	
  with	
  overseas	
  consumers	
  from	
  their	
  place.
Have	
  a	
  meaningful	
  conversa=on	
  with	
  a	
  light	
  heart,	
  
like	
  a	
  cafe	
  conversa=on,	
  hence	
  the	
  name	
  “Café	
  de	
  Cloud”.	
  
Café de Cloud

Let	
  me	
  explain	
  more	
  details	
  about	
  “Café	
  de	
  Cloud”.
Our	
  clients	
  can	
  interview	
  consumers	
  (bloggers)	
  
via	
  threaded	
  communica=on	
  tools.	
  
Like	
  Facebook	
  or	
  TwiSer,	
  you	
  can	
  post	
  your	
  ques=ons	
  
in	
  your	
  own	
  =me.	
  
Plot	
  when	
  consumers	
  replied
10:00$PM$
8:00$PM$
6:00$PM$
4:00$PM$
2:00$PM$
12:00$PM$
10:00$AM$
8:00$AM$

This	
  graph	
  plots	
  an	
  actual	
  use	
  case,	
  
10:00$PM$
8:00$PM$
6:00$PM$
4:00$PM$
2:00$PM$
12:00$PM$

Business	
  hours(!?)

10:00$AM$
8:00$AM$

This	
  graph	
  shows	
  that	
  consumers	
  also	
  post	
  in	
  
their	
  own	
  =me,	
  u=lizing	
  narrow	
  slot	
  =me.	
  
Clients	
  can	
  communicate	
  anonymously.
नम#$

Hello

Language	
  services,	
  such	
  as	
  transla=on,	
  transcrip=on,	
  
etc.,	
  are	
  available.	
  
What	
  should	
  
I	
  ask	
  next?

What	
  does	
  this	
  
mean?

If	
  you	
  feel	
  a	
  bit	
  of	
  confusion	
  about	
  cross-­‐cultural	
  
communica=on	
  or	
  how	
  to	
  proceed	
  in	
  an	
  interview	
  effec=vely,	
  
I	
  can	
  help	
  you

Consul=ng	
  service	
  is	
  also	
  available.	
  
Addi1onally,	
  “Video	
  Blog	
  Produc1on”	
  
service	
  is	
  also	
  available.	
  
This	
  service	
  enables	
  clients	
  to	
  send	
  sample	
  
products	
  into	
  the	
  target	
  market,	
  
and	
  then	
  make	
  consumers	
  produce	
  video	
  blogs.	
  
...

Our	
  local	
  team	
  delivers	
  sample	
  products	
  to	
  trial	
  users,
Instructions!

with	
  tutorial	
  including	
  product	
  video	
  blogging	
  know-­‐how.	
  
AZer	
  using	
  the	
  product	
  for	
  a	
  certain	
  period,
they	
  make	
  product	
  video	
  blogs.
Hmm,	
  interes=ng.	
  
I	
  wanna	
  know	
  about...
My	
  review	
  is...

<

>

Clients	
  view	
  the	
  videos,	
  
and	
  communicate	
  with	
  intended	
  trial	
  users.	
  
“Video	
  Blog	
  Producing”	
  service	
  is	
  now	
  available	
  for	
  India,	
  
China,	
  ASEAN	
  Na=ons,	
  Japan	
  and	
  USA	
  markets.	
  
Visit http://tansalink.com

Contact:
contact@tansalink.com

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