Digital Marketing = Results. Buyers are changing. Buyers are more educated and more self-reliant than ever. Marketers roles are changing. They must do more with less. With digital marketing, you can maximize your ROI and stop wasting time. You can reduce expenses in marketing and sales and generate qualified sales leads to increase revenue.
9. Marketers must get more
personal and be everywhere that
their customers are. They must
deliver more relevant and helpful
content. Their roles are changing.
They must do more with less.
11. INCREASE YOUR
BRAND AWARENESS
& CHOICE
REDUCE EXPENSES
IN MARKETING
& SALES
MAXIMIZE
YOUR
ROI
GENERATE QUALIFIED
SALES LEADS
TO INCREASE REVENUE
INCREASE POTENTIAL
CONVERSIONS FROM
PROSPECTS TO CUSTOMERS
STOP
WASTING
TIME
12. REDUCE EXPENSES BY
REPURPOSING CONTENT
INCREASE
BRAND AWARENESS,
LEAD GENERATION
& REVENUE
CREATE
CONTENT
STRATEGY
TRACK
& ANALYZE
YOUR ROI
GET
TRACKABLE
RESULTS
18. WHAT DO I NEED?
Digital
Marketing
HOW TO IMPLEMENT
19. CONTENT
STRATEGY IDENTIFY
WHO ARE YOUR CUSTOMERS?
DEFINE
HOW DO THEY THINK & ACT?
CREATE
CREATE A MESSAGING MATRIX
AUDIT
AUDIT EXISTING CONTENT
MAP
MAP CONTENT TO MATRIX
IDENTIFY
IDENTIFY CONTENT GAPS
DEVELOP
DEVELOP CONTENT TO FILL GAPS
25. COMPANIES THAT EXCEL AT
LEAD NURTURING
GENERATE
50%MORE
SALES READY LEADS
AT 33%
LOWER COST.
MAXIMIZE
YOUR
ROI
FORRESTER RESEARCH
26. STOP
WASTING
TIME
BUSINESSES THAT USE
MARKETING AUTOMATION
TO NURTURE PROSPECTS
EXPERIENCE A
451%INCREASE
IN QUALIFIED LEADS
COMPANIES THAT AUTOMATE
LEAD MANAGEMENT
SEE A
10%OR GREATER
INCREASE IN REVENUE
IN 6-9 MONTHS
THE ANNUITAS GROUP
GARTNER RESEARCH
28. CREATE
CONTENT
STRATEGY
SOCIAL MEDIA B2B
G+
B2B COMPANIES
WITH BLOGS
GENERATE
67%MORE LEADS
PER MONTH ON AVERAGE
THAN NON-BLOGGING FIRMS
THE AVERAGE COST
TO GENERATE A LEAD THROUGH
INBOUND MARKETING
($143)
IS ABOUT HALF THE AVERAGE FOR
OUTBOUND MARKETING
($373)