With a summer promotion you can heat up your sales, build a customer list, and drive web traffic. From our experience working with clients, we created 9 crucial rules to abide when creating summer marketing promotions.

1. Summer Marketing
Promotion Success: 9
Important Rules to Follow

2. Summer isn’t the time for your
business to cool off, it’s the time to
heat it up.
Here are the 9 rules you need to know about
summer marketing promotions:

3. Messaging and offers
should be consistent
across print,
broadcast, website,
and social media
channels during the
marketing promotion
(and ideally always).
1. Integrate online and offline efforts

4. The goal here is to
make your marketing
promotion efforts
recognizable and have
people easily
associate the
promotion with your
brand.
2. Maintain consistency for maximum
results

5. 3. Put your marketing promotion on
steroids: make it a total company effort
Encourage employees
to like and share social
posts. Be sure to
educate all of your
employees on the
details of the promotion
and get them excited
for it.

6. 4. Reward loyal customers
Make sure your loyal
customers feel loved
and special. Exclusive
discounts and offers,
sneak peaks, and
putting the spotlight on
them generates
goodwill and makes it
more likely that they
stick with your brand.

7. 5. Give brand advocates a platform
Your dedicated
customers are one of
your most valuable
assets. Word of mouth
marketing is incredibly
powerful. The more
chances you give for
your customers to
speak for you, the
better.

8. 6. Set clear goals
You won’t know if your
successful unless you
establish what you’re
trying to accomplish
with the promotion
before you start.

9. 7. Measure, measure, measure
Find out how to
determine if your efforts
are helping you
accomplish your goals.
Examples include:
website traffic, internal
traffic, click-throughs,
email open rates, leads
generated, change in
sales, etc.

10. 8. Adjust accordingly
The advantage of
measuring throughout
the campaign means
you have the
opportunity to change
anything that’s not
working. You have
limited time and
money, don’t waste any
of it on efforts that don’t
drive results.

11. 9. Keep records
Document the
processes you use and
what works. Time is
valuable, and the more
you keep track of what
works, the less time
you spend doing things
that don’t work.

12. Want to know more about
summer marketing promotions?
Read the full article here.
ParkerWhite crafts strategic marketing & branding to
create meaningful connections between consumers &
brands for health, wellness & active lifestyle companies.
To learn more about ParkerWhite, visit
www.parkerwhitecom