Self-publishing is the cornerstone of social media participation. This short introduction into popular self-publishing platforms provides some context and how to get more from these platforms.

1. PERSONAL TRAINING Social media training in black and white An introduction to self-publishing platforms

2. ABOUT PARATUS Before we take you through this introduction to self-publishing platforms , you probably want to know what experience we’ve had in the social / digital space. We’ve worked with the following brands in the development and implementation of social media activities over the past few years.

3. WHAT OUR CLIENTS SAY "The team at Paratus make the often complex digital media landscape a much easier challenge to overcome. The approach they use, 'Listen, Create, Engage and Analyse', has helped us understand better the ways we can actively contribute to online communities." - Nectaria Metrakou, Coca-Cola, Europe

4. WHAT IS SELF-PUBLISHING?

5. EXAMPLES Whether you are consciously aware of it or not, you are publishing direct to the web every minute of the day.

6. THE IMPACT Your reputation is impacted every time something is published online.

7. THE MAJOR PLATFORMS

8. POPULAR BLOGGING PLATFORMS Businesses, professionals, media outlets Professionals / semi-professionals Semi-professionals, hobbyists Hobbyists

9. EXAMPLES www.thenextweb.com www.COMMScorner.com http://mobilesnacking.com/ http://livejamie.com/

10. WHY ARE PEOPLE USING THESE PLATFORMS?

11. TOP REASONS It’s easy Be heard / have a voice Be part of a group / community Make money Reciprocity Enjoyment / fun Posterity Anyone can participate in a professional manner

12. GETTING STARTED

13. LEARNING HOW TO USE THESE PLATFORMS You’ll find a number of tutorials available online that can help you get started with these platforms. However, if you’d like someone from our team to take you through these in person, contact us on +44 207 404 6691. www.paratuscommunications.com