Of Americans who take leisure travel, over 90% are vacationing at least once a year. In this study, we explored how these consumers research, plan and schedule their vacations, including how they decide where to go, who goes with them — and, ultimately, how they choose which airlines, hotels, resorts and cruises to book. Our key finding? Planning is personal. The majority of people book their own trips. And most of them (57%) start on search engines. Travel booking sites are a distant second (13%) and only 2% of today’s vacation-takers use travel agents. Check out “The Great American Vacation Study: How Travelers Seek, Shop and Save” webinar slides to take a deep dive into how to disrupt their consumers’ paths to purchase and, ultimately, get travelers to book more with you. Download the full report at: parago.com/report/great-american-vacation-study.

1. webinar: the great american vacation study

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3. who is parago?
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4. 1,180 leisure travelers
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5. 1,180 leisure travelers
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6. 1,180 leisure travelers
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7. 1,180 leisure travelers
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8. key findings
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9. key findings
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10. key findings
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11. travel frequency
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12. destination selection
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13. travel partners
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14. bundle buyers
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15. travel search
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16. search by gender
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17. hotel reservation consideration
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18. airline loyalty
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19. hotel loyalty
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path to savings

21. seeking savings
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22. path to savings
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23. deals drive frequency
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24. promotional preference
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25. deals drive hotel preference
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26. extend an offer for extended stay
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27. cash over credit
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28. $25 for profile swap
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30. in summary
• cash beats credits: drive more conversion with a cash back offer
• $25 is the ‘magic’ amount to convert online profiles
• free checked bags are #1 airline offer: leverage for packages
and hotel, too!
• check your loyalty: most travel 2-3Xs per year. Transactional
promotions are more effective
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31. questions?
contact us for:
• smart travel incentive design & flawless fulfillment
• additional data and cross-tabs
• any questions I didn’t answer
Theresa Wabler
VP, Global Marketing
theresa.wabler@parago.com
972.538.3902
www.parago.com
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32. thank you!
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