SEO Link Building Strategy, Paparazzi Online Media

Increase Your Search Engine
Web Ranking Through
Link Building

Copyright © 2010 by Paparazzi Online Media paparazzionlinemedia.com

Project Overview
Establishing Internet Marketing Goals
GOALS:
-Receive top search positioning on
major search engines

-Build online brand presence

-Increase web site traffic

-Increase qualified leads and
conversion through online
marketing


Recommendation
Why Do We Implement Link Building Campaigns?
91% of all purchases made online started with
Search Engine Research
Essentially the two major factors in search engine rankings are:
Optimized Links and Optimized Content

Link building is one of the most potent ways of increasing your search engine rankings
and driving qualified traffic to your web site.


Link Building
Using Other Web Sites to Direct Traffic to Your Site

Your  
Web Site 


Why Link Building?
Three Main Benefits to Link Building
1. Increase Your Search Engine Rankings: Your search engine ranking is highly
dependant on the # (and quality of sites) linking into your web site.

2. Keyword Targeting – Not only will we be increasing the # of links to your web
site, we will be optimizing these links with keywords your audience is using to
search for your product or services. This will also allow you to guide your search
engine rankings to top industry terms, allowing you to specify goals with your
search engine rankings.

3. Boost Your Web Site Traffic: By submitting your web site to many targeted
online resource sites, your chances of being found by potential customers looking
for your products and services greatly increases.


Strategy
1. Keyword Research
Research and evaluate the top 10 key terms your audience is using to search for
your products and services.

Quality Control: To ensure they are YOUR audience’s TOP key terms, we will be
using a variety of tools to ensure we have not missed out on any opportunities to
capture potential clients:
- Google Keyword Research Tool*
- Competitor keyword ranking report (keywords in which your competitors are
already ranking)
- Evaluate key terms your customers are currently using to find your web site

*Google currently holds 67% of the search engine market share


Strategy
2. Online Directory Submission
As online marketing continues to grow, online directories continue to pop up daily as
a resource to web users looking for information or products online; these can be
thought of as detailed yellow pages listing. We take a two-fold approach to
achieving visibility for your web site in this step:

1. Submission to major business directories, like: Jigsaw, Alias, Merchant Circle,
Bebo, Alexa, etc.
2. Submission to more niche online directories specific to your industry and
geographical target

Quality Control: Since not all links are valued equally, we use Alexa (top web site
information site) to focus on the most valuable directories and not waste time with
superfluous web sites that will do little to increase your search engine ranking and
web site traffic. Prior to submission, all web sites will be sent through an approval
process to guarantee we are not submitting your information to any site on which
you do not want presence.

* Remember all of our submissions will be optimized with top keywords YOUR audience is using to
search for your products and services. 


Strategy
3. Search Engine Submission
Considering that there are millions upon billions of web pages on the
World Wide Web, many of them not yet indexed by search engines. We
will submit your web site to major search engines that are currently not
indexing your web site.
-Google
-Yahoo
-Bing

Quality Control: Denote your current rank among all websites on the web
and evaluate the positive change after each submission

paparazzionlinemedia.com

Strategy
4. Backlink Research

Research and evaluate web sites that other related industry web sites are
linking to.

Quality Control: Since not all links are valued equally, we use Alexa (top
web site information site) to focus on the most valuable directories and not
waste time with superfluous web sites that will do little to increase your
search engine ranking and website traffic

* Remember all of our submissions will be optimized with top keywords
YOUR audience is using to search for your products and services. 


Strategy
5. RSS Feed

Set-up and embed a customized RSS feed that will feed into
your blog page with content appealing to your audience.

Quality Control: By adding customized filters to this feed, we will be able
to modify and eliminate certain feeds that are not applicable to your
business or audience. This will also give you the ability to target specific
keywords, thus improving your natural search rank with your audience's
top key terms. 


Quantifying Campaign Success
How Do We Measure Success?
With your Online Directory
recommendations, we will also give you a
snapshot of where your web site currently
ranks in relation to the following (factors):
1. Alexa Web Site Rank
2. Current # of Inbound Links
3. Where your web site ranks with top
industry terms

This will also include where your competitors
are ranking with these words as well.

Upon completion of your link building
campaign, we will provide you with a
snapshot of the immediate change in these
factors.


Added Value
Additional Exposure
If you sign up for a three month link building package, Paparazzi Online
Media will continue to add additional exposure to your brand through
creating buzz and inbound links to your web site through our social
networks. This exposure will reach over 1,000 contacts across various
networks.


Campaign Follow-Up
Additional Support Tactics
Paparazzi Online Media provides complete online marketing solutions for
our clients. Therefore, following completion of the link building campaign,
we can look at additional ways to increase leads to your company. There
are different ways to build optimized content on the web (through social
media, PR, etc.) that we can discuss as a follow-up campaign to continue
reaching your online audience and driving qualified leads to your site.

Additional Support Tactics 


Paparazzi Team
Your partners in building online brand presence
Amber Hauptman Amber’s role in Paparazzi Online Media is to customize an online marketing plan
Technical Operations for her clients and to facilitate the execution of their campaigns, based on their
business goals. Her career experience as a market research analyst, media
planner/buyer and director of social media and SEO provide her with the
expertise to advise clients in reaching their target audience through a cost-
effective online marketing campaign. Her passion for measurable results fuel the
detailed reporting she provides her clients throughout and after each campaign.
Constantly researching and engaging in ever-changing industry trends makes
Amber a vital Paparazzi partner and a team member clients can count on for
results-based marketing.

Erica brings to the table business development, research, client management,
Erica Leake copywriting, design and email marketing for the Paparazzi Online Media
Business Operations partnership. Upon entry to the industry, she immediately gravitated toward online
marketing. Helping clients big and small strategically build or reorganize their web
site architecture, define the web elements needed to meet business goals, and
also managing internal design and programming teams, Erica’s understanding of
web marketing comes full circle. Erica serves as the lead point of contact for
Paparazzi, partnering with Amber for collaboration and execution of effective and
unique online marketing campaigns for her clients.


Contact us today for your customized
link building campaign strategy!

Paparazzi Online Media
214.794.3159
Erica Leake, Partner/Business Operations
eleake@paparazzionlinemedia.com
Amber Hauptman, Partner/Technical Operations
ahauptman@paparazzionlinemedia.com
www.paparazzionlinemedia.com


SEO Link Building Strategy, Paparazzi Online Media

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