13. Steve Jobs
“Phone differentiation used to be about
radios and antennas and things like
that...We think, going forward, the phone of
the future will be differentiated by software”
CC By http://www.flickr.com/photos/gilderic/3517477267
16. Android
More open than iPhone:
Possible to replace native parts (ie contacts)
hook into OS. (ie: Receive SMS)
run background tasks.
Market & Own distribution possible (but not common).
Growing, but not there yet
22. Normal vs. Mobile web
Few browsers
Consistent behaviour
Big screens
Input: mouse
Many browsers
Different browsers
Different screen sizes
Keypad/touch/mouse
emulator
23. Mobile web is the future
Like normal web: distribution rules
Interface & sensor access will get there
Most apps are lists & screens with data anyway
HTML 5 is leading the way: Cool new things
31. Which platform?
Reach in YOUR target group
Capabilities needed
Future-ness (that’s a perfectly cromulent word!)
It’s still nowhere near a mature market
If possible, go with the web
32. Multiple Platforms
Don’t start from scratch all the time
Build (internal) API
If you are popular others will build for you :) eg: Twitter
39. Why go native on mobile?
More control over the user experience
Richer interaction (make buttons do stuff)
Access to sensor data
Distribution through appstores
