Why You Need To Develop Your Audio Platform Now(It's More Than Podcasting)
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Why You Need To Develop Your Audio Platform Now(It's More Than Podcasting)
- 1. Why You Need to Develop Your Audio Platform Now (It’s More Than Podcasting) Pamela Muldoon Social Media & Content Strategist @pamelamuldoon #cmworld
- 2. A Little About Me… Director of Social Media/Content Strategy Consultant/Podcaster/Voice Over @pamelamuldoon #cmworld
- 4. Verbal Processing • Talk It Out & Record Everything! • • • • Blog Post Presentation Brainstorm SME Interviews • Not Everyone Is A Writer • Transcription = What you really said • Moments of Inspiration @pamelamuldoon #cmworld
- 5. Audio Is Intimate • Between You & Your Audience of One • Thousands of subscribers listening one at a time • Theatre of the Mind • Visual use of language • Never Insult Your Audience • Balance of Evergreen & Real-Time PR @pamelamuldoon #cmworld
- 6. The Listener Is A Multi-Tasker • Audio has a unique listener commitment expectation • Stop/Start/Replay • Audio Can Go Anywhere • Car • Desktop • Mobile Device #cmworld
- 7. Leverage! • Create it once; Use it again and again and again…. • Transcription • • • • Blogs Articles Testimonials Quotes • Editing • How many ways can one audio piece be edited for use? @pamelamuldoon #cmworld
- 8. Easy Entry Into Audio • Microphones/Podcast Kits • • USB Mics under $100 Kits $100+ to under $2000 #cmworld
- 9. • Software • Easy Entry Into Audio Ranges From Free to Under $100 to Monthly Adobe Creative Cloud Monthly Subscription @pamelamuldoon #cmworld
- 10. Easy Entry Into Audio • Social Sharing • MP3’s • Audio platforms @pamelamuldoon #cmworld
- 11. Is 2013 The Year of The Podcaster? #cmworld
- 13. #cmworld
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- 17. #cmworld
- 18. Let’s Go Back To Leverage @pamelamuldoon #cmworld
- 19. 5 Ways To Leverage Audio @pamelamuldoon #cmworld
- 21. Objective: Increase content from adjunct faculty & staff. • Work with staff & faculty on content needs based on editorial calendar • Use Formstack to gather information • Record SME • Transcribe Recording • Prep Blog Post @pamelamuldoon #cmworld
- 22. #cmworld
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- 25. Objective: Update Community Managers On Changes/Information • Record as needed • Upload MP3 into newsletter & SharePoint • Mix up VAK* needs for audience *Visual, Auditory, Kinesthetic @pamelamuldoon #cmworld
- 26. Adding Audio To Newsletters #cmworld
- 28. Objective: Create Financial Aid “How To” Webinar • Record SME • Transcribe Recording • Use Camtasia to Create Financial Aid Webinar for New Students @pamelamuldoon #cmworld
- 30. Objective: Increase Web Traffic & Engage Alumni Referrals • “Where Are They Now” Podcast (Audio version & Video Version) • Transcribe Audio Version • Write Alumni Interview Article for “Connections” • Drive Traffic to WATN web page (print & digital versions) @pamelamuldoon #cmworld
- 32. Objective: Promote Content & Provide Content In Smaller Chunks • • • • • Transcribe Audio (podcast) Use Transcription to Create Multiple Tweets/Posts Drive Traffic To Content (podcast) Use Transcription To Pull Out Great Quotes Curate Your Own Content Into Blog Posts @pamelamuldoon #cmworld
- 33. #cmworld
- 34. Are You Ready To Add Audio To Your Content Plan? @pamelamuldoon #cmworld
- 35. Connect With Pamela Pamela Muldoon Next Stage Media Group pam@nextstagemediagroup.com www.nextstagemediagroup.com www.facebook.com/NextStageMediaGroup www.facebook.com/ContentMarketing360 @pamelamuldoon @NextStageMedia @CM360Radio www.linkedin.com/in/pamelamuldoon www.gplus.to/pamelamuldoon www.gplus.to/NextStageMediaGroup #cmworld