2. The Film Industry
The Film Industry consists of
technological and commercial
institutions of filmmaking
3. The Indian Film IndustryâŚ
⢠India is the largest producer of films in the
world, in terms of ticket sales and number of
films produced
⢠The Indian film industry is Multi-Lingual
⢠The industry is supported mainly by a vast
film-going Indian public, and Indian films have
been gaining increasing popularity in the rest
of the worldânotably in countries with large
numbers of expatriate Indians
4. The Constituents of The Indian Film
Industry
Rank Language No. of films
1 Hindi (Bollywood) 235
2 Telugu (Tollywood) 218
3 Tamil (Kollywood) 190
4 Kannada (Sandalwood) 177
5 Marathi 99
6 Malayalam 94
7 Bengali 84
8 Bhojpuri 64
9 Gujarati 62
Break-up of 2009 Indian feature films
5. Bollywood â The Hindi Film
Industry
Money, Business, Gossip,
Entertainment
6. Bollywood
⢠Bollywood is the informal term popularly used for
the Hindi-language film industry based in Mumbai
⢠The term is often incorrectly used to refer to the
whole of Indian cinema
⢠The name "Bollywood" is derived from Bombay (the
former name for Mumbai) and Hollywood (the center of the
American film industry)
⢠One of the largest film producers not only in India,
but in the world
7. History of BollywoodâŚ
⢠Raja Harishchandra success
(1913), by Dadasaheb ⢠1940s to the 1960s is
Phalke, was the first regarded by film
silent feature film historians as the
made in India. "Golden Age" of Hindi
cinema. Colour movies
become a popular
feature in the late 1950s
⢠In the 1930s, the
industry was
producing over 200
films per annum. The
first Indian sound film,
Ardeshir Irani's Alam
Ara (1931), was a
major commercial
8. Modern Cinema
⢠In the 1970s, Themes ⢠1990s witnessed the
revolved around gritty, emergence of stars of a
violent films about new generation of
gangsters and bandits. actors (Aamir Khan,
Amitabh Bachchan was Salman Khan and
known for his "angry Shahrukh Khan) and
young man" roles actresses (Sridevi,
Madhuri Dixit and Kajol)
⢠During the 1980s, the
pendulum swung back
toward family-centric
romantic musicals
14. Buyers InvolvedâŚ
⢠Distributors ⢠Exhibitors
EROS ENTERTAINMENT -- B.O.: $6.6 BIG Cinemas
million
CineMAX
YASH RAJ FILMS -- B.O.: $4.3 million
PVR Cinemas
BIG PICTURES -- B.O.: $3.7 million
INOX
15. Buyers InvolvedâŚ
⢠Satellite Rights ⢠Music Rights
⢠SET Max aired two of the film industryâs
biggest hits, 3 Idiots and Rajnikanthâs
Robot, and also Band Baaja Baraat
⢠Star Gold has the rights of SRKâs
Ra.One, Zoya Akhtarâs Zindagi Na Milegi
Dobara,
⢠Zee Cinema will screen Shaitan and
Pyar Ka Punchnama
19. Current Market Situation
⢠Bollywood is the largest film
producer in the world. They
produce roughly 1000
movies a year. Hollywood
only produces 500 and
Japan produces 400 movies
a year
⢠The Bollywood industry had
a revenue of US$ 2.5 billion
in 2008, and has been
growing at approx. 9% a
year. The revenue is
expected to reach US$
4.1bn by 2013
22. The Turnaround â âIndustryâ Status
⢠One of the major policy initiatives has been the
Government of India granting the "industry" status to the
entertainment sector in India including the film sector in
2001. This allows the sector to access institutional finance
and clean credit for new projects
⢠Before the reform, the filmmakers were hugely dependent
on diamond merchants and underworld for finances
⢠Quite a few banks, including IDBI, Exim Bank and Bank of
Baroda, are pumping money into movie-making business
Hence, itâs one of the Key drivers for the growth in the
Industry
24. Piracy!!!
⢠The Indian film industry is significantly
impacted by online piracy. A study undertaken
by Motion Picture Distributors Association
(MPDAI) has put India among the top ten
countries in the world, where online piracy is at
its peak
⢠In India, counterfeiting and piracy costs the
entertainment industry US$4billion and losses
of approximately 800,000 jobs annually.
26. Entertainment
A crisis plaguing the industry is the
distortionary rate of entertainment tax
within states in India. For instance, in
Andhra Pradesh and Tamil Nadu, the tax
rate is low. However, this has not been the
case with the rest of the states in India.
27. Content Regulation
A long-standing debate
continues amongst the
industry members on
regulation of content. Some
of the issues that need to
be addressed in this sphere
include:
⢠Should there be a content
regulator or should the
industry be allowed self-
regulation under a broad
framework?
Delhi Belly Banned In Nepal
28. Content
⢠One of the problems is that younger
generations sometimes find the stories a
bit predictable, and get bored of similar
tales.
31. Whatâs in store for BollywoodâŚ
⢠By 2040, Hollywood
(Los Angeles) is
forecasted to remain
the largest filmed
entertainment
cluster.
However, Bollywood
may close the gap
significantly to
become the second
largest cluster.
32. Whatâs in store for BollywoodâŚ
⢠Bollywood company tie-ups/collaborations
(Corporatization)
Reliance Big Entertainment signed a deal worth US$
1.2 billion with Steven Spielbergâs âDream Works
SKGâ to produce 36 films for the next 6 years
Reliance also acquired around 200 theatres in 28
locations in North America to screen Bollywood
and other regional movies from India
Walt Disney has invested around US$ 324 million in a
deal with Yash Raj Films.
Ramesh Sippy Entertainment has collaborated with
Warner Bros.
33. Whatâs in store for BollywoodâŚ
⢠The Hollywood Connect
Bollywood to Hollywood
Anil Kapoor in âSlum Dog Millionaireâ and
later in â24â
Aishwarya Rai Bachchan in âPink Panther
2â with
Steve Martin and âThe Last Legionâ with
Colin Firth
Hollywood to Bollywood
Ben Kingsley in Teen Patti (Three Cards)
Sylvester Stallone in âKambakht Ishqâ
Jennifer Chambers directed âHissâ
34. Whatâs in store for BollywoodâŚ
⢠Better Content
Once known for their gimmick flicks and illogical
story line, the whole genre of Indian movies are
transforming into something much more
substantial
⢠Breaking the Conventions
Another aspect undergoing a marked change is the
resurgence of actors that may or may not be good
looking but are very fine actors in themselves
indeed
Hinweis der Redaktion
A Film Distributor is a company or individual responsible for releasing films to the public either theatrically or for home viewing (DVD, Video-On-Demand, Download, Television programs through broadcast syndication etc)The distribution company shows the movie (screening) to prospective buyers representing the theaters (Exhibitors). The buyers negotiate with the distribution company on which movies they wish to lease and the terms of the lease agreement
Scenario prior to this was, Funding for Bollywood films often comes from private distributors and a few large studios. Indian banks were forbidden to lend money to film productions, but this ban has been lifted recently. As the finances are not regulated properly some of the money also comes from illegitimate sources.