20 Regeln für den Aufbau eines erfolgreichen und später veräusserbaren Unternehmens, Zusammenfassung des Buches "Start it, Sell it & Make a Mint" von Joe John Duran
20 rules for business owners setting up a sellable business
1. Zusammenfassung:
20 RULES FOR BUSINESS OWNER S
„HOW TO BUILD UP A SELLABLE BUSINESS“
Based on Start it, Sell it & Make a Mint; Joe John Duran, CFA
Geschäftsmann 2.0
2. DIMENSIONS OF YOUR BUSINESS
8. Aquisitions
1. The Business Leader
7. The Financials
2. The Culture
6. Sales and Marketing
3. The People
5. The Product
4. The Operations
9. Preparing Your Business for Sale
10. The Negociation
11. Letting Go
Geschäftsmann 2.0
3. 20 !
1. Run the company like a business, not like a 11. Referrals are the cheapest and most
hobby effective way to get clients
2. Be what you want your company to 12. Create a self-sustaining sales system
become 13. Pay attention to the cash, tomorrow's
3. Delegate, don't abdicate profits won't pay today's bills
4. Put people first, make them feel special 14. Focus on generating recurring revenues
5. Run your company as an open meritocracy 15. Make acquisitions that are an extension of
6. Hire people whose skills complement what you do
yours, rather than mirror them 16. Make yourself dispensable
7. Skills can be learned, attitudes cannot 17. Sell when things are going great
8. Develop procedures that provied 18. Reward the people that are important to
consistency and predictability the transaction
9. Provide differentiated products and 19. Deals either ripen or not, so ABC (Always
services; you cannot win the low cost Be Closing)
battle 20. Be gracious and smile when you leave
10. Identitfy and market to a niche
Geschäftsmann 2.0