4. Rank Operator's Name Technology
Subscribers
(in millions)
Ownership
1 Airtel
GSM
EDGE
HSPA
LTE
185.30 ((May 2012)
Bharti
Enterprises (64.76%)
SingTel (32%)
Vodafone (4.4%)
2 Vodafone India
GSM
EDGE
HSPA
152.49 (May 2012) Vodafone(100%)
3
Reliance
Communications
CdmaOne
EVDO
GSM
HSPA,WiMAX
148.11 (October 2011)
Reliance
ADAG (67%)
Public (26%)
4 Idea
GSM
EDGE
HSDPA
106.38 (December 2011)
Aditya Birla
Group (80.9%)
Axiata Group
Berhad (19.1%)
5 BSNL
GSM,EDGE,HSDPA
CdmaOne,EVDO
WiMAX
92.56 (December 2011) State-owned

5. 6
Tata DoCoMo (GSM
& CDMA)
Virgin Mobile (GSM
& CDMA)
Talk24/T24 (GSM)
CDMA
EVDO
GSM
EDGE
HSPA+
87.83 (October 2011)
Tata Teleservices (74%)
NTT DoCoMo (26%)
7 Aircel
GSM
EDGE
HSDPA
64.39 (May 2012)
Maxis
Communications (74%)
Apollo Hospital (26%)
8 Uninor
GSM
EDGE
36.30 (December 2011)
Unitech Wireless
Telenor (67.25%)
Unitech Group (32.75%)
9 MTS
CDMA
EVDO
14.01 (October 2011)
Sistema (73.71%)
Shyam Group (23.79%)
10 Videocon
GSM
GPRS
EDGE
5.44 (December 2011) Videocon
11 MTNL
GSM
HSDPA
CDMA
5.44 (December 2011) State-owned

6. • Inception and growth:
• MY !DEA..:
• Idea 3G coverage:
• Competitors:
• Vision:
• Mission:
• Business principles:

7. Growth Strategy :
Advertising Strategy :
Pricing strategy :
Product differentiation :

8. •Introduction.
• Timeline :
1992 :
2000 :
2001 :
2003 :
2004 :
2005 :
2007 :
2008 :
2011 :

10. Growth Strategy :
Advertising Strategy :
Pricing strategy :
Product differentiation :

11. 98K.
Value/

12. SIM CARD (Front-Back)
98K.
Value/
8991
90040
05335
08714
HLR - 3
Website:
www.urvindia.co.in
Customer care no.:
1203/198.

13. Delhi,
Gujarat,
Daman and Diu,
Goa,
Maharashtra,
Bihar,
West Bengal,
Tamil Nadu

14. Prepaid Connection Rs./min
Local Call Rates :
Incoming FREE
Outgoing UR’VOICE to UR’VOICE 20p.
UR’VOICE to other mobiles 40p.
STD call rates :
Incoming Calls FREE
Outgoing Calls 1rs.
ISD Call Rates :
USA & Canada; SE Asia; landline numbers in Australia, New
Zealand, UK, Germany & France (excluding premium
destinations)
3.75
SAARC*
China, Russia, Egypt, South Africa, Kenya, Nigeria, Japan,
South Korea, Mobile numbers in Australia, UK, Germany &
France (excluding premium destinations)
5.75
Middle East including UAE and Saudi Arabia excluding Oman
(excluding premium destinations)
8.75

15. SMS
Local SMS FREE*
National SMS 75p.
International SMS 4.50
T&C apply.*

16. Postpaid Connection Rs./min
Local Call Rates
Incoming FREE
Outgoing UR’VOICE to UR’VOICE 20p.
UR’VOICE to other mobiles 50p.
STD call rates
Outgoing Calls 1.75
ISD Call Rates
USA & Canada; SE Asia; landline numbers in Australia,
New Zealand, UK, Germany & France (excluding premium
destinations)
4.25
SAARC*
China, Russia, Egypt, South Africa, Kenya, Nigeria, Japan, South
Korea, Mobile numbers in Australia, UK, Germany & France
(excluding premium destinations)
6.25

17. Middle East including UAE and Saudi Arabia excluding
Oman (excluding premium destinations)
9.75
SMS
Local SMS 50p
National SMS 1.50
International SMS 5rs.
T&C apply.*

18. UR’VOICE INTRODUCTORY SCHEMES
RS.49
RS. 21

19. RS.33

20. Buy a sim card free of cost, 1st
refill with Rs.52 and get T.T. of
Rs.52. Validity 30 days.
Refill with Rs.50 get T.T Rs.50
Refill with Rs.123 get T.T Rs.123
Refill with Rs.234 get T.T Rs.234
Refill with Rs.786 get T.T Rs.786

21. •Market Research.
•Human Resource.
•Innovation.
•Advertising.