1. Burcu S. Bakioglu
http://www.palefirer.com
Indiana University
Poaching LG15: ARG-style
How an evil girl named
Cassie shook
Breeniverse

2. Business of Story-telling
Producers/Creators
Author(s)
Franchises
Locus of control
Medium of the work
Materiality of the medium
Performing the work
Communities
Forming the text
Re-negotiating control
Poaching
Tactics

3. Social Shows
“The Show Is Everywhere”
• Social network Web site
• Community interacting with show as well as with
each other
• User-generated content
• Narrative is cross media

4. Transmedial Components
• Videos
• Fan videos
• Comments
• Forum threads
• MySpace profiles
• Text messages
• #IRC channels
• IRL interaction with characters

5. LG15: Timeline
• Started as vlog
• 3rd video = half a million hits
• 4 months = Internet phenomenon
• Sept 13, 06 came out as show
• Jessica Lee Rose won Webby Awards on 2007

6. Fans help story evolve

8. Swimming

9. …It’s really crazy (and overwhelming!) that those types
of people want to contact me. I’m not really interested
in that sort of thing, but if you think it’s a good idea and
it’s someone you trust, you can give them this email
address…
breesnuggles15@yahoo.com
careful.
take nobody at face value.
there is more than one girl.
that’s just unconscious knowledge.
cassiestruggles18@yahoo.com

10. This Is My Story Now

13. When I Get to the Bottom Where I Stop

14. Church of Serapis Ruins

19. opAphid

20. Whose work is it anyway?
• Materiality of the medium
• Constant negotiation for meaning
▫ Producers
▫ Medium
▫ Community
• Struggle within community

21. Burcu S. Bakioglu
Ph.D Candidate
Comparative Literature
Indiana University
http://www.palefirer.com
palefire@palefirer.com
AIM/Skype: PaleFireR