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Marketing to Women: Then and Now

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Presentation from Chicago AMA Marketing to Women Seminar January 27

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Marketing to Women: Now
Listen
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Sharpie woman: Then
And now
Values and Attitudes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online
Sharpie joins the conversation
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Meet the Sharpie Squad
Local media coverage Create and share Get us talked up on their fans’ sites Link back to our site
Fashion Forward…
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Print Ad Event – Sharpie Bar Charity Auction/PR Email blast INTEGRATED PLAN Personalized Sharpies
Social Media
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Daily views: Oct 10 - Nov 2009 Sharpie Blog Fashion Week
 
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Marketing to Women Marketing to Women
Thank you!

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Marketing to Women: Then and Now