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How does your product represent particular social groups?
1. How does your product represent
particular social groups
2. What Does Representation Mean?
It is the description or portrayal of someone or
something in a particular way or as being of a certain
nature.
3. My Social Group
The social group for my magazine is aimed at people who are fans of rock, there
are many stereotypes of the social group being black and white edgy clothes,
leathers or denim, tattoos, piercings, messy hair and tend to like concerts. Its
mainly for people who are very interested in the music industry such as what
artists are out there and how they got there also if they want to know more
about alternative rock. My magazine also helps to aspire young music artists
and can give tips for people who wish to enter the world of music. My
magazine is aimed to appeal to a large audience and because my target
audience are the people who are most likely to buy music magazines i believe
that i would achieve this. Even though my magazine is mainly alternative
rock it does contain some aspects of other sub-genres as a lot of them link
together, this is an advantage as this then increases the target audience even
more. I believe that i have used a lot of factors that would appeal and
represent my social group such as colour schemes, text and pictures. the
pictures i have used are of teenagers and so this majority represents my social
group as they are able to relate to them and aspire.
4. Male and Female
My magazine appeal to both genders as it covers a wide range
of the genre rock, however the typical stereotype is that
rock music is more appealing to males, this is probably
because many well known rock artists are male. Despite
this I wanted my magazine to appeal to both genders, that is
why I used both male and female models. This way each
gender can aspire to be like the models shown (male or
female)
5. Ethnicity
Even though most rock artists are Caucasian/British this does not
mean that my magazine is intentionally aimed at this ethnic
group. Even though all of the images are of Caucasian, it does
then exclude people of different ethnicity to buy this magazine.
And so any ethnic group can read this magazine.
6. The Age Range
My age range is 16-20 year olds which is considered a more
mature age group, as I am in this range myself I am able to
speak for some of my target audience and I know that at
this age people are mostly invested in music and is a very
common interest amongst the age range, and you begin to
make decisions about what you want to do later in life, a
part of my magazine as seen on the contents page addresses
this as it shows my magazine aims to help people to
become what they want and gives them the message that if
you work hard enough you will succeed this impression is
also shown in my double page spread article.
7. Socio-economic factors
Many economic factors can affect a magazine as it can affect the social
group (target audience) I wanted my magazine to be available to a lot
of the people in my age range so it is mainly aimed at lower class, this
is why i made the magazine cheap (£1.50) this way it is easy for teens
to afford. Teenagers are well known not to have a lot of money mainly
because they may have no or only small part time jobs that do not pay
much and so i needed to make it easier for them to buy, when I did my
research on music magazines i noticed that a lot of them were highly
priced at around £4 even though some of them were aimed at teens,
this then affected sale as not many people could afford to spend that
much on a magazine when they are in full time education. Also on the
front I have included a badge which reads ''Win tickets'' this aspect I
think would appeal to the middle class as musical events is what most
of them are likely to go to.
8. Conclusion
Overall I believe I have been able to completely represent my
social group correctly as I have shown teens, them being
the band, that have put in a lot of effort and achieved there
ambition. The article contains information that can help my
social group to relate to them and aspire to achieve there
own goals.