SENS Snack Bars is a social enterprise that provides healthy snack bars made from local whole foods. The bars support local health food programs and empower people through local food. The bars are targeted at health conscious LOHAS consumers in Asia. The Philippines has high rates of diabetes and obesity. SENS Snack Bars aims to provide nutritious options and educate people about healthy eating through their social programs.

1. SNACK BARS
empowering people through local food
SENS

2. "SENS Snack bars is a social enterprise, providing healthy snack
bars, made of local whole foods for health conscious Asian
LOHAS consumers who by purchasing will support the local
health food programs."

3. only us who
should improve
our eating habits
It’s not

4. growing in their
backyards
nutrient dense food
They have the most

5. WHO: “The Philippines is one of the world’s emerging
diabetes hotspots. Philippines is home to more than 4 million
people diagnosed with the disease – and a worryingly large
unknown number who are unaware they have diabetes.”
“In the Philippines, a 2011 survey by the Food and Nutrition
Research Institute (FNRI) showed that 22.3% of Filipino adults
are overweight and 6.1% are obese.”
Type II
diabetes

6. example
We’ve been a very bad

7. We need to take a step back
SENS
and do what makes

8. Ingredients
Cashew (50%)
Raisins (20%)
Coconut oil (20%)
Vanilla (5%)
Passion flower extract (4%)
Seasalt (1%)
SNACK
SENS
Pricepoint
80 pesos / € 2.00
Value prop
Nutritious meal booster made of local goodies

9. Natural food Market
in Asia has grown at
a CAGR of 12.4%
A global natural food
business is
€ 377 Billion
LOHAS market ?
Snack Bars
Market Size

10. Local LOHAS communities
Target

11. Target: Lohas Consumer
Consumer Characteristics
Average LOHAS consumer:
Highest income of the LOHAS segments
Lifestyle:
Interested in building a sense of community
- ethical consumers
- environmental stewards
- dedicated to personal & planetary health
- heaviest purchasers & influencers of green/socially
responsible products
- less price sensitive & more brand loyal
- early adapters & predictors of upcoming trends
- most politically active consumer group; will boycott socially
irresponsible businesses
Attitudes and Behavior
Source: Understanding the LOHAS Market report, 2008. Natural Marketing Institute.

12. Competitors and Trends
Market
Positioning
“You’re Stronger Than You Think”
Trying to provide the needed nutrition
and energy to athletes
Created by athletes, for athletes
-Originally brand made from San
Francisco
Price: 80 pesos per bar ($1.79 US
dollars)
High priceLow price
Tasty
Healthy
SENS
Nestle’s Philippines PowerBar !
“A delicious and lower-calories bar made
with a variety of natural grains”
“Only 99 Calories!”
For the health conscious individual (on a
diet)
Low calories and good for better
digestion using grain
Price: 25 pesos per bar ($0.56 US
dollars)
Jack ‘n Jill Nova Multigrain Snack Bar
“Good source of Fiber”
“0g Trans fat + No Cholesterol”
1st Real cereal bar made in the
Philippines from the makers of Growers
Nuts
Many promotions supporting sports in
Philippines
Price: 14 pesos per bar ($0.31 US
dollars)
80pesos a box of 6 ($1.8 US dollars)
Growers Nutribar

13. How do we operate?
Stakeholder Map
SENS

14. Premium Product
Product Distribution
Retailers offering
high quality, eco,
organic and fair
trade products
Trendy, upper-class
lifestyle cafés
promoting healthy
eating
Spas, yoga studios,
gyms, health salons
promoting healthy
lifestyles
Eco-
stores
Cafés
Wellness
Centers
Pop-up
Stores

15. Plan A
Compostable Biofilm
Plan B
Partner with Ecoist
Plan C
Social Media Upcycling
Campaign
Criteria:
- Long lasting fresh product
- Biodegradable or Recyclable Waste
- Suitable for industrial or home waste management
- International Certification
- Labor creation or community involvement (increase awareness)
Solutions
Packaging and Waste

16. Strategy
Promotion
ATL Ads
Ver. 1
Movements to make a community
group with the interested consumer
group of women, to lead the trend
ATL Ads
Ver. 2
Trendy healthy people bars for treats
Who would enjoy for style and taste, fun
- A big trend in the snack
industry for “real”
- Ensure that the ingredients
are safe and healthy
- Might imply that it is from
local farms
“The bar with the real stuff”
Campaign 1
Campaign 2
Show the process of the production
Make your own granola Bars
To find new tastes that can be produced
Emphasize that the bars are ingredients
available here
Encourage the making of healthy food in
the households
Demonstrate the
production of the SENS
bars in an open place
To show how the food is
from everyday ingredients
How safe the bar is
healthy and nutritious
Create your own menu out of sense bars!

17. social about this?
What’s

18. Food Progammes
Education
EMPLOYMENT NUTRITION EDUCATION CHANGE
Franchise
business model:
SENS bars are sold
in vending carts run
by local street
vendors
Micronutrient-rich
SENS bars are sold
in the streets
carts display nutrition
information and healthy
eating messages
vendors are required to go
through a nutrition training
and serve as “healthy eating
ambassadors”
SENS bars provide
an example of
nutritious and tasty
options for unhealthy
street food
4.3.2.1.

19. education
healthy
food
available
profit
€100,000 yearly sales
500 vendor carts in 5
years with our social
programs
Tasty and local healthy
snack food available in
Phillippines
Targets
Goals and Scope

20. Nutritious meal
booster made of
local goodies.
Supporting local
agriculture by
using local
ingredients and
educating them
about healthy
eating.
Eco-stores, cafes,
wellness centers,
pop-up stores,
supermarkets
Multi-channel
model.
Sourcing, product
development,
brand marketing,
social media, trade
marketing, social
programmes, logistics
Contact network,
product knowledge,
customer insights,
NGO partnerships
COGS 30%, supply chain 10%, overhead
40%, marketing 5%, 10% street vendors
social program and 5% of profit/buffer
Channel sales and crowdfunding/
external investor
Suppliers
Logistics
Finance
Marketing
partners and
brand
ambassadors
LOHAS
community.
Trendy
minded people
who care for
sustainability
Key Partner Key activities Value proposition Customer
relationship
Key resources
cost structure cost structure
Sales channels
Customer
segment
Biz model canvas

21. How wonderful it is that nobody
need wait a single moment before
starting to improve the world.
Anne Frank