Tammy Smith, Page 1 Solutions' SEO specialist shares excepts from this summer's SMX (Search Marketing Expo). Includes strategies and updates such as schema code mark up. Page 1 Solutions is an internet marketing firm specializing in website design, SEO, social media marketing, PPC advertising, video and content development for attorneys, dentists, plastic surgeons and ophthalmologists.

1. SMX Round-Up
http://www.slideshare.net/SearchMarketingExpo/tag/smxadv14
Tammy Smith - SEO Specialist
Page 1 Solutions, LLC
@LakewoodSEO
Key SEO Take-Aways from the SMX Advanced Convention 2014

2. Search Engine Land Summit
Duane Forrester - Bing - Local at 60+
mph
Erynn Petersen - Time Inc. - Search &
Find
- Digital marketing of the future
- Most technologies are here now
- Think Mobile + Local!
- Real Time Ads based on
where you are & when...
- FitBit, Fuel Band, Home climate
control via phone app, Tile, etc...

3. What Future Marketing Looks
like...
http://www.slideshare.net/SearchMarketingExpo/lo
cal-search-at-60-mph-by-duane-forrester

4. http://www.slideshare.net/SearchMarketingExpo/se
arch-and-find-marketing-in-the-age-of-internet-of-things

5. SEARCH POWERED PSYCHOGRAPHICS
RETARGETING FILTERS & PERSONA
MARKETING - Marty Weintraub
founder and evangelist of aimClear
https://www.youtube.com/watch?v=sLseg30hyJ0
Watch Marty Weintraub's entire SMX Presentation
Psychographics are:

6. Marcus Tober - Search Metrics
Marianne Sweeny - Portent
Matthew Brown - Moz
The Periodic Table of SEO
Elements 2014

7. The Periodic Table of SEO Elements 2014 (cont.)
• Branding
• Sitespeed
• Smart Internal Linking
• 180 Links = “sweet spot”
• Strong Content (always)
• Relevant Keywords and Proof Keywords
• Natural backlinking (not #s)
• MOBILE presence
• CTR
• “Search Experience Optimization” and
“Snowflake SEO” - unique and thoughtful,
keep the person in mind
• Entity Based Optimization (semantic search not
exact match)
• Good UX
• Simplicity
• Keep Nav minimal
• Make sure locus of attention is where
your message is at (usually at the middle
of the page, above the fold)
• Content Audits -
• Don’t Bury Important Info - Visibility key
for SEs and People!
• Eliminate old info
• Put content where people are visiting
• Knowledge Graph
• Absolute Rankings are not so important,
look at what features occur around your
results

8. This Data is from the upcoming
SearchMetrics report
http://www.slideshare.net/SearchMarketingExpo/comparing-seo-ranking-factors-from-2013-to-2014-by-marcus-tober

9. Jay Myers, Emerging Digital Platforms
Product Manager – Product
Recomendations, BestBuy.com
(@jaymyers)
Jeff Preston, Senior Manager, SEO,
Disney Interactive (@jeffreypreston)
Marshall Simmonds, Founder and CEO,
Define Media Group, Inc.
(@mdsimmonds)
Enhancing Search Results with Structured Data & Markup

10. Enhancing Search Results With Structured Data Markup
Now:
• Schema Reviews
• NAP
• Twitter Cards
(requires active
Twitter account)
• Freebase.com
Future:
• Purchases from the
Knowledge Graph (GS1
GTIN Initiative)
• Shipping Confirmation,
reviews, and more via
Gmail
• Booking Appointments
from Google Search
• Interactive “Rich Pins”
on Pinterest -
https://developers.pint
erest.com/rich_pins/

11. Creating Blockbuster Content
Quality Content
• Mobile Friendly
• Loads Fast
• Social Signals
• Author Rank
• Think Engagement!
Presentation by Arnie Keunn - CEO of Vertical
Measures

12. http://www.slideshare.net/SearchMarketingExpo/discover-hundredsofcontentideasbyarniekuenn

13. You & A with Matt Cutts

14. Questions? Feedback?