Discover the power of Rotary Internatioanl in this presentation given by Pablo Ruiz Amo RPIC for Spain and Portgual on how to harness the use of social media to enhance public image awareness!

1. "Using Social Media to Enhance Public Image
and Awareness"
Bangkok, Thailand 9May 2012

2. Pablo Ruiz
R.C Jerez de la Frontera, España
District 2203
R.C. Jerez de la Frontera

3. Social Media
 Just 15 years with Internet!
 The world has changed and we should
do the same.
 Know these tools to make this an
opportunity in our favour.
 We are afraid of the unknown, all we
need is time and enthusiam!

4. ¿What are social media?

5. Defining a Strategy
 Identify what is your strategy short,
medium and long term. (Increase
number of members, increase
awareness of our club…)
 ¿How long is it going to take us?
 ¿How are we going to achieve it?
 ¿Who is going to be responsible?

6. Notice before you start…
 Feel you have control of what you are
doing always!
 Do not proceed unless you feel
confortable with what you are doing.
 Try opening a demo account first and
give it a go.
 While you increase your confidence you
can decrease the level of security.

7. Pinerest.com
The new image social media!

8. SlideShare.net

9. Twitpic.com

15. Tweepi.com

16. @RotaryES

17. Twitter

18. Facebook
 Just need an
email account.
 Limit of 5,000
friends.
 Cannot make
paying campaigns.

19. Fan Page
 No friend limit.
 Easy to make a
paying campaign.
 You need a
profile first in
order to make a
fan page.

20. Group Types
 Open Group
(Every1 is accepted)
 Closed Group:
(By invitation only)

24. Secrets!
1. Feel safe and that you are in control at all
times! (Youtube video tutorials)
2. Link your social media accounts, fast, easy and
free! = Youtube-Facebook-Twitter-Linkedin-
Blogg… = VIRALITY
3. Listen before writting, create a conversation
ask people´s opinions!
4. Make it personal but always respectful!
5. Say things that people do not know about!

25. Conclusion
 Feel in control!
 Have a plan and a system to act.
 Facebook: ¿Person Profile, Group or Fan
Page?
 Measure results,
http://twittercounter.com, Facebook
insights, Google Analytics…
 Did you fullfill your goals?

26. ขอ
ขอบคุณ!
Thank you very much!