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WOMEN & MONEY,
BETWEEN CONTROL &
COMPLEXITY
Madrid, IE Business School,
February 18th, 2014
Marijo Bos, President PWN Global
Rose-Marie Losier, President PWN Madrid
Background
The story
Spotlight on
WE BELIEVE PWN SHOULD PLAY A ROLE
There are variations in wage gaps up to 20% in
some sectors

(E)PWN Paris initiated the Women & Money
survey and we saw that it would make sense to
launch it big in Spain and take a stronger position
WOMEN WERE ENTHUSIATIC ABOUT MONEY TALK
1%
1%

1% 1%
1% 2%

2%

2%

A first surprise:
3500 members
823 questionnaires
Response rate 24%

3%
29%

3%
4%
4%
5%
5%

10%
7%
9%
Page 4

8%
2/20/2014

Denmark
Sweden
No reponse
Other
Turkey
Poland
Ireland
Austria
Belgium
Romania
Norway
UK
Portugal
Germany
Switzerland
Spain
Italy
Netherlands
France
Background
The story
Spotlight on
Despite carrying a large
financial responsibility,

highly educated working
women in Spain take a

passive approach to
managing their current and
future finances.
Cards on the Table

Page 7

2/20/2014
DREAMS IN PROGRESS
Dreams of independence
28%

19%
13%
6%

Earn more money

Page 8

Voluntary work

Travel

Artistic activities

2/20/2014
Money management

Saving / Security / For rainy days
Careful planning and adjusting
Stay out of debts
Plan retirement
Invest early in property, in a house at your first job,

Total

Towards
children
24%
24%
12%
14%
12%
86%

from
parents
26%
19%
12%
2%

59%

Independance

independance / freedom

37%

16%

Take distance

Enjoy life / Be yourself
Money is a mean, not a goal /can't buy happiness
Total

12%
14%
26%

6%
6%
12%

Total

28%
11%
39%

9%
3%
12%

Total

22%
16%
38%

The way to money

The way to money
Working experience

Work hard / work to deserve money
Education

Develop your career
Manage your salary (ask for more, negotiate)

Find balance between work and family
Learn to manage and place your money, learn accounting

24%
20%
WOMEN & MONEY,
BETWEEN CONTROL & COMPLEXITY
Profile of respondents
> 44% (47%)* are between 41 and 50 years old, 29% (33%) between 31 and 40
> Average age is 42
> 48% are women living with a partner and two children
> 71% have at least university and postgraduate studies
> Business and management (40%), science (24%), law and finance (23%) or
liberal arts (13%)
> 86% work full time

> +60% (55%) work for a large company, 26% (33%) are entrepreneurs, 10%
unemployed
> 41% (55%) cumulate between 11 and 20 years of experience, 34% (30%)
between 21 and 30 years

Solid academic footing and economically sound
*Spain figures in brackets
Page 10

2/20/2014
Background
The story

Spotlight on
WOMEN & MONEY,
BETWEEN CONTROL & COMPLEXITY
Professional commitment
> 80% think success is essentially linked to a professional career enabled by
higher education
> Meritocratic values push women in professional life
> Work means first and above all independence (74%), next an opportunity for
development (62%), of a necessity in life (56%). Pleasure only comes in 4th
position (42%)
> 93% (75%) feel they do not spend enough time with their families
> 52% (43%) earn higher salaries than their partner

High investment in higher education and in their careers

Page 12

2/20/2014
WOMEN & MONEY,
BETWEEN CONTROL & COMPLEXITY
Work environment favorable for men

• Only 37% (48%) think that women and men are treated
with equality in the companies they are working in
• The further away from HR processes (training,
recruitment, work/life balance...) and closer to
management process linked to power the higher the
inequalities are.
• Men are favored in terms of career management (60% 49%), pay increases (61%) and career advancement
(76%-63%)
• Work/life balance is, ironically, the only domain where women
feel they are slightly better taken into consideration (23%-31%),
which enables them to continue to lead their double days!
Implicitly this position contributes to preventing men from
taking a stronger involvement in their home and family lives.
Page 13

2/20/2014
WOMEN & MONEY,
BETWEEN CONTROL & COMPLEXITY
Weak reaction to questions linked to remuneration

• 75% (83%) are not satisfied with their remuneration,
although being privileged women, both by their studies
and their professional experience
• 69% (81%) do not speak about their salary with friends
• 66% do not ask for pay raises
• 60% find it difficult to ask for a pay raise
• 49% do not feel well-armed to negotiate their salary
• 38% (30%) do not know if their salary is equivalent to
that of a male
The ´´model student complex´´ I worked hard at school, I perform well in my
company, I expect someone to notice my efforts and reward me with a raise
Page 14

2/20/2014
WOMEN & MONEY,
BETWEEN CONTROL & COMPLEXITY
A strong commitment to personal finance
> 91% know how much income taxes they pay
> 90% know their revenues (fixed salary, variable salary, bonus etc.) within 5000
euros
> 90% own their own assets (personal savings for 71% (69%), a personal retirement
plan for 59 % (69%), real estate for 53% ( 49%))
> 80 % fill in their tax forms, alone or with their partner
> 71 % (84%) share a joint account for household expenses
However, 67% do not know what income to expect
when retiring and only 42% are actively preparing for
retirement

Can this paradox be explained by their overall
relationship with money?
Page 15

2/20/2014
WOMEN & MONEY,
BETWEEN CONTROL & COMPLEXITY
The relationship with money: a complex subject but managed rationally
•

54% have a hard time talking about money as it relates
to their personal finances, and the rate increases to 70%
at work.
• Respondents define money functionally: for 85% (95%),
it means security or else a means to achieve an end or
objective for 64%.
• Only a third link money to values such as recognition
(39%-42%), power (29%-27%) or energy (23%-18%).
As a mirror effect, the top fear concerning money is lack of security (46%-43%), not
being able to reimburse debts (21%-24%) and unemployment (17%). Only 12%
declare that they have no fears concerning money.

Page 16

2/20/2014
WOMEN & MONEY,
BETWEEN CONTROL & COMPLEXITY
Money as security, a value received as a family heritage to be transmitted
to children
• “what did your family teach you?” 59% of respondents
spontaneously cite sound money management (savings
and security 26%, financial planning 19%, and refusal to
be indebted 12%).
• Some more liberal families transmitted notions of
independence and liberty (16%) or keeping one’s
distance from money 12% (enjoy life, money is just a
means and not an end)
• “advice that they wish to transmit to their own
children?” Sound management arrives in first place (86%
) with two new categories compared to their parents:
retirement and real estate.

Page 17

2/20/2014
CONCLUSIONS

« The best way to fulfill your dreams is to
wake up »
Pa u l Va l é ry

Page 18

2/20/2014

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PWN Global Women and Money, Madrid, February 2014

  • 1. WOMEN & MONEY, BETWEEN CONTROL & COMPLEXITY Madrid, IE Business School, February 18th, 2014 Marijo Bos, President PWN Global Rose-Marie Losier, President PWN Madrid
  • 3. WE BELIEVE PWN SHOULD PLAY A ROLE There are variations in wage gaps up to 20% in some sectors (E)PWN Paris initiated the Women & Money survey and we saw that it would make sense to launch it big in Spain and take a stronger position
  • 4. WOMEN WERE ENTHUSIATIC ABOUT MONEY TALK 1% 1% 1% 1% 1% 2% 2% 2% A first surprise: 3500 members 823 questionnaires Response rate 24% 3% 29% 3% 4% 4% 5% 5% 10% 7% 9% Page 4 8% 2/20/2014 Denmark Sweden No reponse Other Turkey Poland Ireland Austria Belgium Romania Norway UK Portugal Germany Switzerland Spain Italy Netherlands France
  • 6. Despite carrying a large financial responsibility, highly educated working women in Spain take a passive approach to managing their current and future finances.
  • 7. Cards on the Table Page 7 2/20/2014
  • 8. DREAMS IN PROGRESS Dreams of independence 28% 19% 13% 6% Earn more money Page 8 Voluntary work Travel Artistic activities 2/20/2014
  • 9. Money management Saving / Security / For rainy days Careful planning and adjusting Stay out of debts Plan retirement Invest early in property, in a house at your first job, Total Towards children 24% 24% 12% 14% 12% 86% from parents 26% 19% 12% 2% 59% Independance independance / freedom 37% 16% Take distance Enjoy life / Be yourself Money is a mean, not a goal /can't buy happiness Total 12% 14% 26% 6% 6% 12% Total 28% 11% 39% 9% 3% 12% Total 22% 16% 38% The way to money The way to money Working experience Work hard / work to deserve money Education Develop your career Manage your salary (ask for more, negotiate) Find balance between work and family Learn to manage and place your money, learn accounting 24% 20%
  • 10. WOMEN & MONEY, BETWEEN CONTROL & COMPLEXITY Profile of respondents > 44% (47%)* are between 41 and 50 years old, 29% (33%) between 31 and 40 > Average age is 42 > 48% are women living with a partner and two children > 71% have at least university and postgraduate studies > Business and management (40%), science (24%), law and finance (23%) or liberal arts (13%) > 86% work full time > +60% (55%) work for a large company, 26% (33%) are entrepreneurs, 10% unemployed > 41% (55%) cumulate between 11 and 20 years of experience, 34% (30%) between 21 and 30 years Solid academic footing and economically sound *Spain figures in brackets Page 10 2/20/2014
  • 12. WOMEN & MONEY, BETWEEN CONTROL & COMPLEXITY Professional commitment > 80% think success is essentially linked to a professional career enabled by higher education > Meritocratic values push women in professional life > Work means first and above all independence (74%), next an opportunity for development (62%), of a necessity in life (56%). Pleasure only comes in 4th position (42%) > 93% (75%) feel they do not spend enough time with their families > 52% (43%) earn higher salaries than their partner High investment in higher education and in their careers Page 12 2/20/2014
  • 13. WOMEN & MONEY, BETWEEN CONTROL & COMPLEXITY Work environment favorable for men • Only 37% (48%) think that women and men are treated with equality in the companies they are working in • The further away from HR processes (training, recruitment, work/life balance...) and closer to management process linked to power the higher the inequalities are. • Men are favored in terms of career management (60% 49%), pay increases (61%) and career advancement (76%-63%) • Work/life balance is, ironically, the only domain where women feel they are slightly better taken into consideration (23%-31%), which enables them to continue to lead their double days! Implicitly this position contributes to preventing men from taking a stronger involvement in their home and family lives. Page 13 2/20/2014
  • 14. WOMEN & MONEY, BETWEEN CONTROL & COMPLEXITY Weak reaction to questions linked to remuneration • 75% (83%) are not satisfied with their remuneration, although being privileged women, both by their studies and their professional experience • 69% (81%) do not speak about their salary with friends • 66% do not ask for pay raises • 60% find it difficult to ask for a pay raise • 49% do not feel well-armed to negotiate their salary • 38% (30%) do not know if their salary is equivalent to that of a male The ´´model student complex´´ I worked hard at school, I perform well in my company, I expect someone to notice my efforts and reward me with a raise Page 14 2/20/2014
  • 15. WOMEN & MONEY, BETWEEN CONTROL & COMPLEXITY A strong commitment to personal finance > 91% know how much income taxes they pay > 90% know their revenues (fixed salary, variable salary, bonus etc.) within 5000 euros > 90% own their own assets (personal savings for 71% (69%), a personal retirement plan for 59 % (69%), real estate for 53% ( 49%)) > 80 % fill in their tax forms, alone or with their partner > 71 % (84%) share a joint account for household expenses However, 67% do not know what income to expect when retiring and only 42% are actively preparing for retirement Can this paradox be explained by their overall relationship with money? Page 15 2/20/2014
  • 16. WOMEN & MONEY, BETWEEN CONTROL & COMPLEXITY The relationship with money: a complex subject but managed rationally • 54% have a hard time talking about money as it relates to their personal finances, and the rate increases to 70% at work. • Respondents define money functionally: for 85% (95%), it means security or else a means to achieve an end or objective for 64%. • Only a third link money to values such as recognition (39%-42%), power (29%-27%) or energy (23%-18%). As a mirror effect, the top fear concerning money is lack of security (46%-43%), not being able to reimburse debts (21%-24%) and unemployment (17%). Only 12% declare that they have no fears concerning money. Page 16 2/20/2014
  • 17. WOMEN & MONEY, BETWEEN CONTROL & COMPLEXITY Money as security, a value received as a family heritage to be transmitted to children • “what did your family teach you?” 59% of respondents spontaneously cite sound money management (savings and security 26%, financial planning 19%, and refusal to be indebted 12%). • Some more liberal families transmitted notions of independence and liberty (16%) or keeping one’s distance from money 12% (enjoy life, money is just a means and not an end) • “advice that they wish to transmit to their own children?” Sound management arrives in first place (86% ) with two new categories compared to their parents: retirement and real estate. Page 17 2/20/2014
  • 18. CONCLUSIONS « The best way to fulfill your dreams is to wake up » Pa u l Va l é ry Page 18 2/20/2014