15. Keys to Marketing Now
– Participate
– Experiment
TM
Tuesday, March 19, 13
16. Keys to Marketing Now
– Participate
– Experiment
– Engage and build relationships with
key advocates (and detractors) #RonR
TM
Tuesday, March 19, 13
17. Keys to Marketing Now
– Participate
– Experiment
– Engage and build relationships with
key advocates (and detractors) #RonR
– Measure things that matter
TM
Tuesday, March 19, 13
18. Keys to Marketing Now
– Participate
– Experiment
– Engage and build relationships with
key advocates (and detractors) #RonR
– Measure things that matter
– Have some fun!
TM
Tuesday, March 19, 13
19. Keys to Marketing Now
– Participate
– Experiment
– Engage and build relationships with
key advocates (and detractors) #RonR
– Measure things that matter
– Have some fun!
TM
Tuesday, March 19, 13
20. Keys to Marketing Now
– Participate
– Experiment
– Engage and build relationships with
key advocates (and detractors) #RonR
– Measure things that matter
– Have some fun!
TM
Tuesday, March 19, 13
21. Participate!
Media is now a full
contact sport!
To understand new
media tools, use them!
TM
Tuesday, March 19, 13
22. Participate!
Media is now a full
contact sport!
To understand new
media tools, use them!
TM
Tuesday, March 19, 13
23. Participate!
Media is now a full
contact sport!
To understand new
media tools, use them!
TM
Tuesday, March 19, 13
24. Experiment
Marketplace, Feb 8, 2012
Try different tools.
There is life beyond Facebook and Twitter.
TM
Tuesday, March 19, 13
25. Build Relationships #RonR
New media requires engagement.
You can’t automate the process or
have technology carry the load.
TM
Tuesday, March 19, 13
26. Measure Things That Matter
Collective Bias/Mutual Mind Beauty Share of Voice by Channel, November, 2012
The goal of marketing ultimately remains the same.
SMS - Sell More Stuff. Track results to measure the long term
achievement of that goal.
TM
Tuesday, March 19, 13