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Keynote: Becoming the Un-carrier - Andrew Sherrard

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Andrew Sherrard's Keynote at MarketMix 2014

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Becomingtheun-carrier Andrew Sherrard, SVP
NoiPhone 2012 NoLTE AT&T Break-up No Brand Differentiation
2MillionCUSTOMERS LOST
2013
WhydoweEXIST?
CHANGE WIRELESS FOR THE BETTER
SIMPLE FAIR GREATVALUE CUSTOMER FOCUSED
Astupid,broken, arrogantindustry
1.0
Un-carrier 1.0 Unlimited data, no contract Un-carrier 2.0 Upgrade when you want Un-carrier 3.0 International Roaming Un-carrier 3.0 Part 2 Tablets unleashed Un-carrier 4.0 We’ll pay your early termination fees ETFs
YOUARE HERE WHOWANTS IN?
Whydo YOUexist?
Keynote: Becoming the Un-carrier - Andrew Sherrard

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Keynote: Becoming the Un-carrier - Andrew Sherrard