From #PubCon 2012

1. Why Companies Need
Social Collaboration And
What To Do About It
with
Sarah Evans (@PRsarahevans)
Chief Evangelist, Tracky (www.tracky.com)
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2. Why do companies need
social collaboration?
• Because processes are broken.
• People (sometimes) hide behind
technology.
• There’s more to do than ever.
• Workflow isn’t talked about (mostly).
• Lack of true accountability.
• It’s time to celebrate the doers!
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3. Listen, learn, collaborate
• Help you do what
you already do, a
little better
• Plan for the future
of your business and
social media with
open, social
collaboration
• Work better, not Photo Credit: @PRsarahevans, in track: https://tracky.com/30799
more
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4. Share “all the things!”
• Every 2 days, humankind creates more
data than we did from the dawn of
history until 2003.
• Social media enables us to initiate
large quantities of connections.
• It can get pretty hectic managing all
this data and all these connections.
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5. 80% Of Americans Work
"After Hours," Equaling An
Extra Day Of Work Per Week
Half of them do so because they feel From enterprise mobility company, Good Technology
they have “no choice.”
Connectedness means customers
demand fast replies. There’s no off
switch.
Half of respondents check their email
in bed, starting at around 7:09 AM.
68% check email before 8 AM.
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6. Think about the workflow for creating one
corporate blog post:
Track
Word
or
Approval
Google
Follow
up
to
results,
Google
from
boss
or
see
if
they
stakeholders
Adwords
did
it
report
Doc
back
OpCmize
Editor/ Schedule
a
headline,
Remind
your
review
go
live
date
include
team
to
post
keywords
Find
and
IdenCfy
Make
insert
Post
to
site
tacCcs
to
changes
image(s)
promote

7. That’s ONE task in ONE
person’s role.
Hypothetically he or she may have
used a combination of:
Word, email, Google, Photopin,
Tweetdeck, IMs, Dropbox, Twitter,
Facebook, Google+, phone, etc…
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8. We need to demand a
culture change and
model the behaviors we
want to see from
employees, vendors and,
eventually, customers.
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9. Technology upgrades our
social behaviors
Some research shows that social
networking helps us feel we can
trust others (+43% of Facebook
users polled), have more close
relationships (+9%) and
encourages us to be involved in
civic and political activities
(+43%).
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10. So, what are we gonna do about it?
Guess what? This is totally an opportunity to take picture.
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11. The tools are the answer to evolving
two-way communication
• The expectation now is that the tools
people use at work are as easy and
fun as the ones they use in their
personal life.
• Companies are trying to catch up and
leverage the efficiency of more
connected networks.
Enterprise social media tools will grow from a
$650mil industry (2010) to a $6.4bil market by
2016.
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12. Going beyond the connection
• Prioritize relationships,
tasks, sharing.
• Use social collaboration
tools to facilitate more
meaningful connections
between like-minded
people and groups.
• It’s the next step from
connecting 
collaborating.
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13. Open, social collaboration

14. Change your workflow

15. Plus these.

16. And these.

17. To something like this.

18. Breakdown of a track
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19. Here’s what it gets you:
You will see an increase in productivity from employees.
No more long email chains.
No more trying to find the right document to edit.
It’s about being able to work together in real-time.
You’ll also be able to do both private collaboration and
open social sharing within the same tool.
It’s an all-in-one platform (e.g. plan an event and then be
able to tweet about it).
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20. The 4 C’s
• Connect
• Collaborate
• Condense
• Communicate
Photo Credit: @PRsarahevans, in track: https://tracky.com/30799
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21. The way you funnel social
messages and “comments”
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22. The press release, for example
• Get social visual,
• Write for your
consumer and the
media
• 3-5 social sound
bites
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23. The way you plan your social
editorial calendar
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24. And, with all that extra time,
you can focus on…
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25. The move back to personal
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26. • Opt in (www.sincerely.com/
sarahevans)
• Every Tuesday
• 122 cards sent in 2
months
• 5 people sent cards back
• On average:
– 2 tweets per recipient +
photo
– 1 Instagram post
– ¼ Facebook post
– ½ email
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27. #PubCon
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28. #PubCon
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29. Use one platform to manage
everything in your life.
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30. What will your digital footprint
say about YOU?
About me?
About us?
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31. Questions?
Sarah Evans (@PRsarahevans)
sarah@tracky.com
224.789.8314
My new book, [RE]FRAME is available at www.slimbooks.com/reframe
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