University of Florida - Branding #yourPRSSA

1. BRANDING
#yourPRSSA
@ufprssa
# y o u rPRS SA

2. RECOGNIZABLE BRANDS
@ufprssa
# y o u rPRS SA

3. RECOGNIZABLE BRANDS
• What is it about these mega brands that
makes them so well known?
• Let’s take a closer look at Apple to identify
best practices and see what we can apply
to our chapter brands.
@ufprssa
# y o u rPRS SA

4. EVERYONE KNOWS THEM
Chances are you own at least one Apple device.
@ufprssa
# y o u rPRS SA

5. LOGO AND NAME RECOGNITION
The company’s simple logo and name is easy to remember. Apple ads
all have a very similar style, so it’s easy to spot.
@ufprssa
# y o u rPRS SA

6. CONSISTENT THEME
The company is known for its innovation and sleek design. Even their
retail stores have a minimalist appearance.
@ufprssa
# y o u rPRS SA

7. EVERYONE LOVES THEM
People are crazy about Apple. Some enthusiasts are even willing to
camp out over night to get the latest and greatest product.
@ufprssa
# y o u rPRS SA

8. VALUED AT $98.3 BILLION
Apple is now the world’s most valuable brand. Even though our chapters aren’t
billion-dollar companies, we can definitely borrow some of Apple’s methods to
establish a stronger brand identity.
@ufprssa
# y o u rPRS SA

9. 1.
2.
3.
4.
5.
BUILDING
YOUR BRAND
@ufprssa
MISSION
STRATEGY
PROMOTION
PROGRAMMING
REVAMP
# y o u rPRS SA

10. OUR PURPOSE
• The first thing you will want to
think about is your mission.
• Make sure this is part of every
piece of branding.
• Also remember to stay
aligned with the PRSSA
National mission.
@ufprssa
# y o u rPRS SA

11. 1.
2.
3.
4.
5.
BUILDING
YOUR BRAND
@ufprssa
MISSION
STRATEGY
PROMOTION
PROGRAMMING
REVAMP
# y o u rPRS SA

12. OUR GAMEPLAN
• Take results from exit surveys
or other type of research to
decide on a strong message
for the upcoming year.
• Brainstorm with the executive
board. This year, our theme is
“Connect to your future” and
we used #yourPRSSA.
@ufprssa
# y o u rPRS SA

13. 1.
2.
3.
4.
5.
BUILDING
YOUR BRAND
@ufprssa
MISSION
STRATEGY
PROMOTION
PROGRAMMING
REVAMP
# y o u rPRS SA

14. OUR PROMOTION
• Be sure that all of your communications
are in line with your overarching theme.
• Remember to relate all of this back to your
mission and vision.
@ufprssa
# y o u rPRS SA

15. OUR MATERIALS
@ufprssa
# y o u rPRS SA

16. OUR MATERIALS
• We develop our theme and use across all
visual communications.
• A common theme or view helps members or
audiences feel connected. It also creates
unity that makes all communications easily
recognizable or relative to your chapter.
@ufprssa
# y o u rPRS SA

17. OUR FLIERS
#yourPRSSA
CONNECT
TO YOUR
FUTURE.
OPEN HOUSE
6:30 P.M.
WEDNESDAY, AUG. 28
TURLINGTON L007
#yourPRSSA
Nielsen Skill Seminar
6:30 p.m.
WEDNESDAY, SEPT. 25
L
CJC TvA.IVOGATE
s L
UF
AHA! Lab
CONNECT
TO YOUR
FUTURE
S
SPONSORED BY THE
LEONARD FAMILY
SPECIAL GUEST
BRIAN PRICE
@ufprssa
Join UF PRSSA, one of the
nation’s largest chapters, to learn
more about professional development
opportunities and all that PRSSA
has to offer. Help us welcome Brian
Price, National PRSSA President,
to the gator nation. As our special
guest, Brian will be discussing national
initiatives, leadership opportunities
and the October National Conference.
Come and enjoy free food, social
opportunities and more.
SPECIAL GUEST
Nielsen, a global information and
management company, will be leading
resume and interview for your dream
Come network with
alumni and mingle with
other organizations to get
to know the other students
in your college!
Saturday, September. 21, 1:30 P.M.
Corn Hole, Photo Booth & Fun!
BBQ Lunch - $5 donation at the door
Weimer North Lawn
Let us know you’re coming
by emailing Ellen Nodine at
enodine@jou.ufl.edu
# y o u rPRS SA

18. OUR FLIERS
• All fliers contain our hashtag, #yourPRSSA
and content related to connecting to your
future.
• We made a style guide for the year and we
use the same font, color and types of
graphics for the whole year.
@ufprssa
# y o u rPRS SA

19. OTHER TACTICS
• Newsletter
– Our newsletter is named "Connections" and contains
all sorts of information that helps members connect to
their future
• T-Shirts, Pens & Miscellaneous Items
– All relate back to our theme or incorporate
#yourPRSSA in some way
@ufprssa
# y o u rPRS SA

20. ONLINE TACTICS
• Twitter
– All events and communications link back to our hashtag
• Emails
– All emails are themed in the same way, starting with
"Connect to your Future, #yourPRSSA"
– To elaborate, a common identity with these emails helps
show members and viewers that our emails are easily
recognizable
@ufprssa
# y o u rPRS SA

21. 1.
2.
3.
4.
5.
BUILDING
YOUR BRAND
@ufprssa
MISSION
STRATEGY
PROMOTION
PROGRAMMING
REVAMP
# y o u rPRS SA

22. OUR COMMITTEES
COMMUNITY
SERVICE
NETWORKING
COMMUNICATIONS
FUNDRAISING
SOCIALS
DIVERSITY
@ufprssa
UNIVERSITY
SERVICES
GATOR GROWL
ONLINE
STRATEGY
CHAPTER FAMILIES
# y o u rPRS SA

23. OUR COMMITTEES
• Committees are a great way for our members to become more
involved with UF PRSSA and each member can become involved
with something that interests them.
– Networking committee is ideal for members who want to build their professional
development skills through recruiting speakers to come to our general body
meeting and skills seminars.
– Communications committee allows members to improve their writing by
helping to draft professional emails, newsletters and fliers.
– Socials committee is perfect for members who want to hone in on their event
planning and management skills.
@ufprssa
# y o u rPRS SA

24. OUR COMMITTEES
• Our chapter families/mentorship program allows members to foster
more personal relationships while also receiving professional
development skills such as resume critiques and interview skills.
• This program makes members feel more closely connected with UF
PRSSA, and sets them up with other members to attend meetings
and socials with together, as well as reach out to if they have any
questions or need any advice.
@ufprssa
# y o u rPRS SA

25. OUR FIRM
@ufprssa
# y o u rPRS SA

26. OUR FIRM
• Alpha PRoductions, our Chapter’s student-run public relations firm,
gives our members the opportunity to put themselves on the fast
track to a successful career in public relations.
• By working with paying clients, Alpha Productions gives members a
taste of what agency life is like, while also allowing them to put into
practice what they learn in class and preparing them to be
competitive for internships by gaining valuable public relations
experience.
@ufprssa
# y o u rPRS SA

27. OUR MEETINGS
1. SPEAKERS
2. SKILL SEMINARS
@ufprssa
# y o u rPRS SA

28. OUR SPEAKERS
• The first type of general body meeting we have is speakers. The
speaker will put together a presentation with our guidance and
present it to our members. It is then followed by a Q&A.
• We have been fortunate enough to be able to bring speakers in from
all around the nation. But, if your chapter is smaller, we recommend
reaching out to local professionals and using tools like Skype to
connect with those professionals around the nation.
• We encourage members and speakers to use our hashtag so we
can track the conversation, as you will see in the following
examples.
@ufprssa
# y o u rPRS SA

29. BRIAN PRICE
@ufprssa
# y o u rPRS SA

30. BRIAN PRICE
• The first speaker we had was our National PRSSA
president, Brian Price. He spoke to our members about
PRSSA, the benefits that come from involvement and
ways you can make it #yourPRSSA.
• When looking for speakers, it’s a good idea to reach out
to national PRSSA members. They are great speakers
and may have connections to other speakers.
@ufprssa
# y o u rPRS SA

31. CHRISTINE PIETRYLA
@ufprssa
# y o u rPRS SA

32. CHRISTINE PIETRYLA
• Second, we had Christine Pietryla, senior vice president of
public relations at Walker Sands Communication in Chicago.
She talked to us about the everyday life of a professional. She
was able to give tips on making your career the best it can be.
• Christine is an alumna from the University of Florida.
Reaching out to alumni from your school is a great way to find
professionals for your meetings. They are usually more than
willing to come to speak with your chapter and excited to
return to their alma mater.
@ufprssa
# y o u rPRS SA

33. OUR SPEAKERS
@ufprssa
# y o u rPRS SA

34. HEATHER ALLISON
•
•
•
Our third speaker was Heather Allison, publicist from Country Music
Television. Heater spoke to us about how to connect to the entertainment
side of public relations. She talked about internship possibilities and what a
company like CMT expects from interns who are involved with PRSSA.
As you see, Heather’s title is publicist. Although this is not a traditional
public relations title, heather was able to speak to us about the many roles
she plays during her day. From contacting media and landing a full story in
the Billboard magazine, she uses skills from her PR degree every day.
You have to keep your members in mind when selecting speakers. Although
some members want to do corporate or agency work, other members may
be interested in jobs or opportunities that aren’t “true PR” titles.
@ufprssa
# y o u rPRS SA

35. OUR SKILL SEMINARS
@ufprssa
# y o u rPRS SA

36. OUR SKILL SEMINARS
•
•
•
A more personal experience for members because the professionals are
coming in and teaching students one-on-one.
For our next skills seminar, we are bringing in Pat McSweeney, North
Florida PRSA president. His topic will be pitching. He will give us a lesson
on pitching, what he would do-what he would expect, etc. Then he will give
us a topic to pitch about. After a few minutes of writing, Pat will edit them
and give feedback.
Besides being the PRSA president, I interned with Pat during the summer.
So he was more than willing to help us out. When you are looking for
professionals remember to consider PRSSA national connections, alumni
from your school, and reach out to those you have connections with from
internships or jobs.
@ufprssa
# y o u rPRS SA

37. 1.
2.
3.
4.
5.
BUILDING
YOUR BRAND
@ufprssa
MISSION
STRATEGY
PROMOTION
PROGRAMMING
REVAMP
# y o u rPRS SA

38. REVAMP
• At the end of each year, we have a spring summit with the newly
elected executive board.
• The executive board discusses their vision for the upcoming year
and decides on a theme. Most of the time, they keep a central focus
on professional development. For example, this year we wanted to
make our theme actionable, but still focus on our members, so we
decided on “Connect to your future” and #yourPRSSA.
• This idea will become the theme, and the whole process comes full
circle.
@ufprssa
# y o u rPRS SA

39. OUR THEME
#DEVELOPYOURSELF
#YOURPRSSA
@ufprssa
# y o u rPRS SA

40. 1.
2.
3.
HOW TO BUILD
YOUR THEME
@ufprssa
BRAINSTORM
CONNECT YOUR MESSAGES
IMPLEMENT
# y o u rPRS SA

41. HOW TO BUILD YOUR BRAND
• So, how can you take this back to your chapter to build your
brand?
– Brainstorm with your executive board. What worked this
year? What didn’t? Think of what could be improved.
– Make sure you connect all of your messages and keep a
consistent visual identity.
– Create programming and tactics around this central theme.
@ufprssa
# y o u rPRS SA

42. #yourPRSSA
QUESTIONS?
Email Adara at aney.prssa@gmail.com.
@ufprssa
# y o u rPRS SA

43. BRANDING
#yourPRSSA
@ufprssa
# y o u rPRS SA