This document provides an overview and definitions related to managerial marketing. It discusses key marketing concepts like meeting customer needs profitably and monitoring customers and competitors. It also defines the marketing mix and different types of goods, services, events, experiences and other offerings that can be marketed. The document then discusses the planning process for marketing, including analyzing opportunities, selecting target markets, and developing programs. It provides examples of case studies and outlines the main components and tasks of marketing like communication, distribution, and creating value for customers.