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LEADERSHIP TRAINING: The WCR-Metro STL
  THE GO 2 NETWORK FOR ST. LOUIS REAL ESTATE PROFESSIONALS...
                                                                        leadership program has started and will include
  GET IT HERE, GET IT NOW
                                                                        independent study, seminars, attendance at national
  The WCR Metro St. Louis E-Zine is a monthly publication of            leadership summits, networking events with local
  the Metropolitan St. Louis Chapter of the Women's Council of          members, class projects and much more. This pilot
  REALTORS®. For more information, visit the WCR-Metro                  program enters its second year and will be a model
  STL website at www.WCRSTL.org. To submit an article or                program for other chapters in future years.
  inquire about advertising opportunities, contact Michelle Silies at
                                                                        NETWORKING EVENTS: Recognizing that real estate
  MSilies@PREASignatureRealty.com.
                                                                        sales is about relationships, WCR-Metro STL will again
                                                                        host a series of networking events including events
A Message from President                                                with the Home Builders Association of St. Louis and
                                                                        Eastern Missouri and a joint meeting with the St. Charles
Elizabeth Robb                                                          Women's Council of REALTORS®.
                                                                        SOCIAL MEDIA: As Dieter Pauwels discussed at the
                                                                        January 2010 Business Resource Meeting, the only
                                                                        constant is change. In 2010, the WCR-Metro STL is
                                                                        embracing change by expanding its member resources
                                                                        and assistance through the use of social networking sites.
                                                                        Here are some of the planned changes:
In 2010, the leadership of the Metropolitan St. Louis
Chapter of the Women's Council of REALTORS®                               • LINKEDIN / FACEBOOK:               Establish our
intends to continue its mission of empowering real estate                   LinkedIn Group and Facebook Fan Page as
professionals to succeed in the current real estate market                  resources for our members. The LinkedIn Group
by providing resources that REALTORS® and affiliates                        and Facebook Fan Page will include regular
can use in their daily real estate practice.                                announcements of chapter meetings and events,
                                                                            notices of free technology and other training
BUSINESS RESOURCE MEETINGS: This year's line-                               sessions offered by members, articles and tips for
up of guest speakers and discussion panels will address                     use by our members and their clients and links,
a wide variety of issues ranging from life coaching                         videos and audio featuring real estate news and
to networking to technology to community leadership                         training.
and much more. The line-up includes national speakers,
regional leaders and some of our own WCR-Metro STL                        • TWITTER: Use Twitter to disseminate weekly tips
members who will offer their knowledge, experience and                      for use of our members and their clients. The
insights to assist our members to push their business to                    weekly tips will address such topics as the purchase
new heights in 2010.                                                        of a home, sale of a home, home staging, title
                                                                            insurance, mortgage loans, home inspections, home




                                                                                                                                 1
maintenance, new building products, technology,        • Article: Building a Strong Internet Presence by
    sales skills development and much more.                  Blogging–Real Topics that Drive Traffic and
                                                             Generate Leads - p. 16
If you aren't a member or haven't renewed your
membership for 2010, I would encourage you to do so        • 2010 Leadership Program - p. 18
by clicking on Join Now at www.wcr.org and discover        • Upcoming Training Events - p. 18
why the Metropolitan St. Louis Chapter is the "Go 2        • Upcoming State and National Meetings - p. 19
Network for St. Louis Real Estate Professionals." To
hear first hand some of the great reasons to join WCR-     • Our Sponsors and Supporters - p. 20
Metro STL, please see the "Word on the Street - Member     • Our Leadership - p. 21
Testimonials" section of this newsletter.
Have a Fun and Prosperous 2010!                          NOTES FROM THE EDITOR:

WCR-Metro STL President Elizabeth Robb                   In this issue, the Metropolitan St. Louis Chapter of the
                                                         Women’s Council of REALTORS® launches a new
                                                         monthly newsletter with a new name and a new look.
In This Issue of the WCR Metro                           Together with our social networking sites and soon
                                                         to be relaunched website, the newsletter–entitled WCR
St. Louis E-Zine (January, 2010)                         Metro St. Louis E-Zine–aims to provide our members
                                                         with news and insights that can be used to address
                                                         the complexity and challenges of the current real estate
                                                         market. Some elements, such as the President’s Message,
                                                         Event Calendar, Program Announcements, New Member
                                                         Introduction and others, will be familiar. However, the
                                                         new electronic platform allows us to expand the scope of
IN THIS ISSUE:                                           the newsletter as follows:

  • Message from Our President - p.1                       • The platform supports the development of more in-
  • Editor's Notes - p. 2                                    depth articles related to the subjects of our Business
                                                             Resource Meetings by allowing the creation of
  • 2010 Membership Drive - p. 3                             articles from RSS feeds and website URLs.
  • New Member Introductions - p. 4                        • The platform allows the use of links in articles
  • January Business Resource Meeting - p. 4                 directing WCR members to websites, blogs, videos
                                                             and other web resources for additional information
  • Article: Developing a Blueprint for Success - p. 5       associated with the subject of the article.
  • Article: Starting Out Right in 2010–Setting Goals      • The platform allows us to disseminate the newsletter
    and Shaping a New Attitude - p. 7                        in more formats such as .PDF for printing or e-
  • Article: The Google Virtual Library and the Search       mailing, RSS feeds for reading on one’s computer
    for Self-Improvement - p. 8                              or distributing content to social networking and
                                                             other websites, Mobipocket for downloading to
  • Tech Toolbox–Websites to Track Your 2010
                                                             Amazon Kindle and other Mobipocket compatible
    Resolutions - p. 9
                                                             devices and ePub for Sony eBook readers and other
  • Word from Our Sponsor - p. 9                             compatible devices.
  • Article: New Government Regulations May Impact         • Shortly, we will also be making the newsletter
    Your Closing Date - p. 10                                available via streaming audio and via downloadable
  • Many Faces of WCR-Metro STL - p. 11                      MP3 audio files for listening on Smartphones, iPods
                                                             and other devices.
  • 2010 Chapter Fundraising Events - p. 12
                                                           • The newsletter will be archived and available on our
  • Word on the Street/WCR Testimonials - p. 13              Chapter's website as well as available on Twitter,
  • WCR-Metro STL Social Networking Sites - p. 15            the WCR-Metro STL Facebook Fan Page and the
                                                                                                                 2
WCR-Metro STL LinkedIn Group, expanding its            NEW MEMBER APPLICATIONS: New Membership
     reach to non-members as well as the general public.    Forms can be found on the WCR-Metro STL Facebook
                                                            Fan Page under e-Docs Resource Center in the
However, the success of our new newsletter will depend      Membership Folder or on the WCR-St. Louis website at
on the contribution of each and every member. Here is       www.wcrstl.org.
how you can participate:
                                                            RECRUITMENT AND RETENTION RESOURCES:
  • Suggest topics for articles.                            Here are some WCR-Metro STL resources to assist in
  • Submit photographs and articles for inclusion in the    new member recruitment:
    newsletter.
                                                              • Member Recuritment & Retention Kit: Download
  • Advertise in the newsletter. Or, encourage your             the Member Recruitment & Retention Kit found at
    colleagues and favorite local businesses to advertise       www.WCR.org in the Members Only Section under
    in the newsletter.                                          Chapter Tools.
  • Disseminate the newsletter to your colleagues with a      • Video-The Benefits of Membership: View the
    note encouraging them to become a WCR member.               WCR Video found at www.WCR.org in the
  • Provide constructive criticism and feedback.                Members Only Section under Chapter Tools.

  • Be patient as we make changes to the newsletter.          • Brokerage Sales Meeting Speakers - If you need a
                                                                speaker for an upcoming sales meeting to discuss
INTERESTED IN ASSISTING WITH THE                                the Benefits of WCR Membership as a part of the
NEWSLETTER? Contact Michelle Silies at                          2010 WCR-Metro STL Membership Drive, please
MSilies@PREASignatureRealty.com.                                contact Jillian Butler at 314-677-6100.
                                                              • WCR-Metro STL Facebook Fan Page: Membership
2010 WCR-Metro STL                                              Forms and the Member Recruitment and Retention
                                                                Kit can be found on the WCR Facebook Fan Page
Membership Drive                                                under e-Docs Resource Center in the Membership
                                                                Folder or on the WCR-St. Louis website at
                                                                www.wcrstl.org. The Video can be found on the
                                                                WCR-Metro STL Facebook Fan Page on the Wall
                                                                or in the Box Tab under Videos.

                                                            INTERESTED IN ASSISTING WITH THE 2010
                                                            WCR-METRO STL MEMBERSHIP DRIVE? Contact
Like many professional organizations, the Metropolitan
                                                            Jillian Butler at 314-677-6100 or Brett Nelson at
St. Louis Chapter of the Women’s Council of
                                                            636-795-5781. The challenge for the February Business
REALTORS® is a member supported and member
                                                            Resource Meeting is for each member to attend and
driven organization. The strength of our local chapter is
                                                            to invite a guest to discover the Benefits of WCR
based on its ability to attract and retain new members.
                                                            Membership.
2010 RECRUITMENT AND RETENTION CONTEST:
National and state member recruitment and retention
contests are now underway. The state recruitment
contest offers a cash prize to the member who recruits
of the most new members. The national recruitment
contest is for the chapter that recuits the most members
with 20 points awarded for new member applications
received before February 28 and 15 points awarded
for new member applications received from March 1
through March 31. The retention contest is based on
the percentage of members retained based on 2009
membership figures.
                                                                                                                3
New Member Introductions




Please welcome our newest WCR-Metro STL members
and encourage them to get active in their local
WCR chapter. In addition, if you have recently joined
WCR-Metro STL, please consider attending one of the
upcoming New Member Orientation sessions to see why
the WCR-Metro STL is the "Go 2 Network for St. Louis
Real Estate Professionals."
NEED MORE INFORMATION ON THE BENEFITS
OF WCR MEMBERSHIP? Contact Brett Nelson at
636-795-5781.




                                                        WCR-Metro STL Business
                                                        Resource Meeting - January
                                                        2010




                                                        The keynote speaker for this month's Business Resource
                                                        Meeting was business and life coach Dieter Pauwels.
                                                        Mr. Pauwels is a professional certified life and business
                                                        coach, speaker and author. He facilitates personal and
                                                        organizational transformation and works with both
                                                        individuals and teams to create new possibilities,
                                                        navigate change and maximize their productivity and
                                                        personal effectiveness. His presentation focused on the
                                                        need to embrace change and developing the right mental
                                                        attitude to embrace change.
                                                        For more information, visit the Dieter Pauwel's website
                                                        at www.DieterPauwels.com. The website includes a
                                                        description of his life and business coaching services,
                                                                                                                4
blog posts and other articles, video and much more.
Mr. Pauwels also offers a FREE 45 minute life and
business coach session. For more information, click on:
Free Coaching Session.
RECOMMENDED READING:

  • Do I Need a Life Coach?
  • 10 Ways to Build a Positive Mental Attitude
  • Top 10 Questions to Ask Yourself Before Setting
    Your Personal Goals
  • Understanding and Living Your Core Values
  • Change What Really Matter

RECOMMENDED          PERSONAL       DEVELOPMENT
BLOGS:

  • Pickthebrain.com
  • Ririanproject.com
  • Talent Development Resources
                                                          Developing a Blueprint for
  • Lifeoptimizer
                                                          Success in 2010




                                                          With the start of a new year, we earnestly make
                                                          resolutions to improve our personal and professional
                                                          lives over the next 12 months. For those few precious
                                                          days or weeks, we zealously pursue these resolutions.
                                                          However, after the holidays are over, the hectic pace of
                                                          everyday life begins. With each passing day, we seem
                                                          to lose our ardor and the intensity of our commitment to
                                                          pursuing our new goals. By mid to late January, we are
                                                          deeply entrenched in the grind of our everyday lives. The
                                                          resolutions that we so ardently made are relegated to the
                                                          back of a junk drawer and are forgotten. So this year,
                                                          instead of simply making resolutions, I developed a plan
                                                          that I intend to use as my blueprint for success in 2010:
                                                          STEP 1-EMBRACE CHANGE: Before I set my goals
                                                          for 2010, I made a list of five daily affirmations. The
                                                          affirmations focus on my ability to effect change in my
                                                          daily life. It included such affirmations as:
                                                          • I can and will take control my daily life.
                                                          • I can and will effectuate change in my daily life.

                                                                                                                  5
• I acknowledge that there are things in my daily life that      they are first made, they can and should appear to be
I will not be able to control or change.                         impractical, unrealistic or even impossible to attain. I
                                                                 wrote out five personal and five professional goals. Even
• I will strive for progress, not perfection, in reaching
                                                                 reading them now make me laugh. For example, I
my goals.
                                                                 spent twenty years adding to my waistline. One of my
• I understand that it is insane to continue with the same       visionary statements is to return to my college weight. It
activities and expect different results.                         is a visionary statement because I am trying to undo in
These affirmations are simple reminders that no plan             one year that which took me twenty years to build up.
is perfect. In real life, our goals and plans to reach           STEP 4-BREAK VISIONARY STATEMENTS INTO
them must be fluid and must change with our personal             A SERIES OF MILESTONE GOALS: After re-reading
circumstances. We cannot and won't be able to change             my affirmations, I realize that I will not be able to make
everything. I also used the affirmations to refocus my           permanent changes or achieve the goals in my visionary
thoughts. Instead of thinking in absolute terms such "I          statements overnight or even in a matter of weeks.
will always..." or "I will never...", I set my resolutions       When I look at the goals, they can seem overwhelming.
and personal goals with the simple recognition that I            However, for each long-term goal in each visionary
am committed to making progress towards these goals.             statement, I set a series of milestone goals with one new
Whether it is a weight loss goal or a sales goal, I              goal to be met each month. For example, for weight loss,
recognize that I am looking for gradual and steady               I set a series of progress and related goals: January -
progress or change, not immediate perfection.                    elimination of fast food in-take; February - start regular
STEP 2-TAKE PERSONAL INVENTORY OF CORE                           fitness program; March - reduce carbohydrate in-take;
VALUES: After I finished writing my five daily                   April - start regular running program; etc.
affirmations, I then took a personal inventory of my core        STEP 5-ANNOUNCE YOUR MILESTONE GOALS: It
values. By the term "core values," I mean those unifying         is difficult to make life-altering changes unless you have
principles and beliefs that guide my conduct and bring           the support and encouragement of colleagues, friends and
me personal satisfaction. I then wrote down ten core             family. For each goal, I selected a partner to act as my
values. After making the list, I then asked why these            mentor, coach and/or sounding board for change. Too
values were important to me. Often, a value such as              often, we don't share our goals. Instead, we attempt to
income or job security was really a subset of a deeper           pursue our goals in isolation. When we commit to a goal,
and more concise value like providing for my family. As          write the goal down and announce the goal to others, it
I reviewed the list, I then narrowed my core values to a         strengthens our commitment to reach the goal. With the
list of five items. While making this list, I noticed that       support and encouragement of others, we are more likely
my daily actions and my core values were not always              to accept short term set backs in pursuit of our long-term
consistent. For example, working long hours did not              goals.
match my strong commitment to family. By reducing my
                                                                 STEP 6-TRACK YOUR SUCCESS: It is much easier
core values to writing, I intend to use the list as a reminder
                                                                 to achieve a goal when you have a sense of personal
of what is and isn't important to me. When you take the
                                                                 satisfaction. When you pursue a goal, develop a plan and
time to think through your fundamental values and then
                                                                 monitor progress toward achieving the goal, you generate
commit yourself to living your life consistent with them,
                                                                 a feeling of success within yourself when each small step
you feel a surge of mental strength and well-being. You
                                                                 in the plan is accomplished. You tend to feel more in
feel stronger and more capable. You feel more centered
                                                                 control and more motivated to proceed with the next step
in the universe and more competent of accomplishing the
                                                                 to reach the lofty goal. When you track your progress
goals you set for yourself.
                                                                 and generate the feeling of success, it becomes an easy to
STEP 3-CREATE VISIONARY STATEMENTS WITH                          do thing. When you clear the first few hurdles, you then
LONG TERM GOALS: Woody Allen once was asked                      develop a psychological momentum that enables you to
"How can you make God laugh?" He responded "Tell                 address and handle adversity that would otherwise be
God your future plans." Although I don't remember the            setbacks to achieving your goal. If you need software to
context in which the line was uttered, I do remember what        track your goals, consider using free software available
it meant to me. To me, it is important to set visionary          to create your plan and to track the tasks necessary to
goals. These visionary statements are lofty goals. When          meet your goals.

                                                                                                                          6
STEP 7-TAKE ACTIONS: After you have set your                 monthly and weekly goals, you take ownership of your
goals, take action. Each day review your milestone goals     success or failure and become accountable.
and your long-term goal and take some small step to          • Start each week by reviewing your goals. Constantly
reach the goal today.                                        remind yourself of your goals by writing them on a white
Reprinted by Permission of Ryan Shaughnessy / The            board, putting them on a laminated card in your wallet,
Lafayette Report-All Rights Reserved (2010).                 list them on your PDA, etc. By reviewing your goals, you
                                                             stay focused on what is important and you achieve greater
                                                             awareness of what may be distracting you or impeding
                                                             your progress towards achieving your goals.
                                                             • After you have set your goals, create action plans for all
                                                             goals with specific completion dates. Place these dates
                                                             on your calendar. Track your progress on tasks, review
                                                             your plan, and make adjustment.
Starting Out Right in 2010 -                                 CHANGE YOUR ENVIRONMENT:
Setting Goals and Shaping a                                  • Eliminate clutter. Start by clearing your work space
New Attitude                                                 or desk of clutter. Develop a filing system whereby you
                                                             eliminate clutter by placing items in a short term file on
                                                             your desk for immediate review, file it your file cabinet,
                                                             or toss it in the trash. When you finish your office, tackle
                                                             your car and then your briefcase.
                                                             • When you feel overwhelmed, stressed or simply have a
                                                             mental block, get up and out of the office. Walk in the
                                                             park, get a coffee, or visit with family and friends. Get
When you start a new job or take a new position, you
                                                             some fresh air, sleep, exercise or whatever you physically
often start with a great explosion of positive energy.
                                                             need to rejuvenate you. The important thing is to take a
However, when the activities performed at the outset
                                                             break and then start with a fresh look at the problem.
don't generate immediate results, it is hard to stay
focused, to keep on point, and to remain motivated. Here     • Take a look at your work environment. Ask whether
are some tips:                                               your work environment is holding you back. Some
                                                             people thrive in a loud and chaotic office or can multi-
DEVELOP A VISION AND A PLAN:
                                                             task and work from home while managing kids, dogs, etc.
• Ask yourself the basic question - Does your vision         Others need a quiet, clutter-free environment.
and actions determine your success? Or, do you let
                                                             ESTABLISH YOUR SUPPORT SYSTEM:
circumstances dictate your success? Once you accept
personal responsibility for your success or failure, you     • Ask your sales manager what his or her priorities are
can develop the winning attitude necessary to stay           for 2010. Don't assume you know what the priorities are.
motivated and succeed in sales.                              • Contact your customers and thank them for their
• Develop a vision and a plan for what you want to           business. Ask for referrals. Take an interest in your
achieve in 2009. Before you set goals, analyze what did      customers, stay in regular contact with them, and offer
and didn't work for you in 2009. By doing so, you can        your services to them as the life needs change.
develop a plan with goals that focus on your strengths and   • Find a networking, mentor or similar group. By sharing
seeks to make improvement regarding your weaknesses.         experiences and exchanging ideas and participating in
LOOK FOR PROGRESS (NOT PERFECTION):                          such a group, you develop professional relationship that
                                                             will give you a sounding board for improving your sales
• After you develop your vision and start working on
                                                             and business skills.
your plan, establish personal and professional goals in
writing for 2010. Goal setting is extremely important.       • Don't try to do everything yourself. Outsource small or
 Otherwise, you are letting circumstances such as market     even large project. Consider hiring a virtual assistant to
conditions dictate your success. By setting annual,
                                                                                                                       7
handle the things that you don't have the time, skills or
inclination to handle.
                                                               The Google Virtual Library
IMPROVE YOUR SALES SKILLS:                                     and the Search for Self-
• Remember that it is physically impossible to be good         Improvement
at everything. Whether it is sales skills, search engine
optimization or some other aspect of your real estate
business, hire others to assist you in improving your
skills. I strongly believe that new real estate agents
should invest in their future by hiring a sales coach to
guide them through their first year in business.
• Allocate thirty minutes a day to reading or listening        The power and ambition of Google never ceases to amaze
about your profession. I strongly believe that new real        me. I had heard about Google Books and its ambitious
estate agents should invest in a professional sales library    project to create an online library. However, I only
to learn more about how to sell, how to manage their time,     recently started exploring its content. You can find a
and how to manager their business.                             book for almost any topic in any genre. Here are just
                                                               a few of the books that may be useful to improve your
ACKNOWLEDGE YOUR GOOD FORTUNE:
                                                               sales, marketing or life skills.
• When you start questioning your success or start to
                                                               TIME MANAGEMENT: Try over 600 different time
bemoan your personal situation, remember that everyone
                                                               management books ranging from the 80/20 Principle to
has faced personal challenges in their life. Review the life
                                                               Getting It Done to Time Management Inside and Out
stories of historical figures such as Abraham Lincoln and
                                                               to the Personal Efficiency Program to 10 Natural Law
other to discover how they failed before they succeeded.
                                                               of Successful Time and Life Management to The On
Examine your life and be thankful as there is always
                                                               Time On Target Management Program to Complete Idiot
someone less fortunate than you are.
                                                               Guide to Organizing Your Life and many more.
With the right motivation, right plan and right attitude,
                                                               DECORATING OR HOME IMPROVEMENT: Try
you can take control of your future and be as successful
                                                               over 1000 different home improvement and decorating
as you want to be. Success requires self-discipline and
                                                               books from Wind Energy Basics to the Backyard Idea
action. No one ever achieved success without working
                                                               Book to Clear Your Clutter with Feng Shui and many
hard. So start on the path to success today!
                                                               more.
Reprinted by Permission of Ryan Shaughnessy / The
                                                               BUSINESS PLANNING: Try over 700 different
Lafayette Report - All Rights Reserved (2010).
                                                               business planning books from How to Write a Business
                                                               Plan to Strategy Safari to Business Plans for Dummies
                                                               to the One Day Marketing Plan and many more.
                                                               INTERNET MARKETING: Try over 600 different
                                                               internet marketing books from 101 Ways to Promote
                                                               Your Website to Web Copy that Sells to Search Engine
                                                               Optimization for Dummies to Buzz Marketing with Blogs
                                                               for Dummies to The Art of Digital Branding to Effective
                                                               E-Mail Marketing.
                                                               REAL ESTATE SALES: Try such books as the Real
                                                               Estate Sales Handbook, Consultive Real Estate Agent,
                                                               Listing and Sales Success, Modern Real Estate Practice,
                                                               the Real Estate Sales Guide, Millionaire Real Estate
                                                               Investor, Sales Genius, Road to Wealth, and many more.
                                                               With a virtual library of books and magazines at your
                                                               fingertips, it is hard for me to imagine any excuse for
                                                               not setting your sights high in 2010, improving your
                                                                                                                     8
skills and changing your life today. For those of you
who have set your goals and have started the process of
self-improvement, I wish you an outrageously successful
year.
Reprinted by Permission of Ryan Shaughnessy / The
Lafayette Report - All Rights Reserved (2010).
                                                            A Word from Our Sponsor -
                                                            PARAMOUNT MORTGAGE


From the WCR-Metro STL
Tech Toolbox - Websites to                                  This month's Business Resource Meeting was
Track Your 2010 Resolutions                                 generously sponsored by PARAMOUNT MORTGAGE
                                                            COMPANY. We would like to thank our sponsor for
                                                            their support as well as their informative presentation.
                                                            Ruth Battle, Senior Vice President of Paramount
                                                            Mortgage, outlined several issues and offered tips on how
                                                            to best manage the loan process.
                                                            TIP 1 - BE FAMILIAR WITH THE TIME FRAMES.
Did you make any personal resolutions or set business
goals for 2010?                                             New federal laws and regulations mandate waiting
                                                            periods for almost every aspect of the loan transaction.
Here are four websites from the WCR-Metro STL Tech          There are no more "last minute" closings or dramatic
Toolbox to assist you in setting your goals, developing a   changes at the closing table.
daily action plan and tracking your success.
                                                            TIP 2 – ACCURACY IS IMPERATIVE.
  • www.getgoaling.com                                      New federal laws and regulations mandate precise
  • www.disciplanner.com                                    disclosure of fees. Realtors should anticipate providing
                                                            accurate third party information such as title fees to the
  • www.trackngraph.com
                                                            lender early in the loan process.
  • www.goalsontrack.com
                                                            TIP 3 - HOME VALUATION CODE OF CONDUCT.
Here are two websites from the WCR-Metro STL Tech           Realtors should be aware of appraisal related issues
Toolbox with articles on performance management:            associated with the HVCC. Common complaints include:
                                                            Timely submission and review of appraisals, national
  • www.mindtools.com                                       appraisal firms unfamiliar with local conditions, low
  • www.top10salesarticles.com                              valuations and poor communication. To avoid problems,
                                                            take a proactive approach providing accurate information
For reviews on these and other websites, visit              regarding the subject property and comparable sales.
www.makeuseof.com.
                                                            TIP 4 - CONSUMER PROTECTION - PARTICIPATE
                                                            IN THE PROCESS.
                                                            It is important to be aware of proposed of proposed
                                                            legislation, understand possible consequences and voice
                                                            concerns. New federal laws and regulations mayresult in

                                                                                                                     9
increased fees and rates, closing delays, and less efficient   When it comes to the Extended Federal Home Buyer Tax
service from lenders.                                          Credit, you can't afford to wait until the last minute to
                                                               purchase a new home. The government changed some
TIP 5 - USE A LENDER YOU TRUST.
                                                               of the laws and regulations associated with mortgage
There have been dramatic changes in underwriting and           lending including the adoption of the Home Ownership
regulatory guidelines. In today's market, experience           and Equity Protection Act ("HOEPA"), the Housing
matters. It is important in today's market to have a lender    and Economic Recovery Act ("HERA"), new Truth
who is knowledgeable regarding guidelines and has a            in Lending Act disclosure regulations, and the Home
plan to get loans closed.                                      Valuation Code of Conduct ("HVCC"). To view the
INTERESTED IN LEARNING MORE?                                   new Truth in Lending Act regulations, click on: Revised
                                                               TILA Regulations.
For more information on Paramount Mortgage's
loan products and services, contact Gordy                      Here is a summary of the regulations:
Pilkington at 314-372-4324 or via e-mail to
                                                                 • Initial Loan Disclosures: Within three business
gpilkington@paramountmortgage.com. Or, visit their
                                                                   days after the submission of a loan application by
websiteat www.ParamountMortgage.com or their
                                                                   the borrower to the lender, the lender must provide
corporate blog at www. ParamountMortgage.com/blog.
                                                                   the borrower with the initial Truth in Lending Act
RECOMMENDED READING - Recent Articles Posted                       disclosures.
to Paramount Mortgage's blog:
                                                                 • Mandatory Review Period: The lender may not
   • Some Areas Hot; Others Take a Breather                        close the loan until seven business days after
                                                                   the delivery of the initial Truth in Lending Act
   • Top Savvy Home Buying Tips for 2010                           disclosures.
   • Are Free Credit Reports Really Free?                        • Revised Disclosure Requirements: If the APR
   • Giving the Gift of a Down Payment                             disclosed on the initial Truth in Lending Act
                                                                   disclosure increases by more than .125%, the lender
   • IRS-Tips About The Extended Home Buyer Tax
                                                                   must provide the borrower with revised Truth in
     Credit
                                                                   Lending Act disclosures at least three business days
   • Proposed Missouri Program to Pay First-Year                   prior to the closing date.
     Property Taxes
                                                                 • Appraisal Report: The lender must provide the
                                                                   borrower with a copy of the appraisal report three
                                                                   business days prior to the closing date.

                                                               POTENTIAL IMPACTS ON THE APR
                                                               The borrower, their agent and the lender must be aware
                                                               of these requirements and must manage the loan process
                                                               to minimize the possibility of delays in closing dates
New Government Regulations                                     attributable to changes in the APR. Here are common
                                                               occurrences that may impact the APR and may thereby
May Impact Your Closing Date                                   trigger the requirement that the lender provide revised
                                                               Truth in Lending Act disclosures to the borrower with or
                                                               without the three day waiting period after the delivery of
                                                               the disclosures:

                                                                 • Unlocked Rate
                                                                 • Change in Loan Amount
NEW GOVERNMENT REGULATIONS                           MAY
                                                                 • Loan Product Changes
IMPACT YOUR CLOSING DATE
                                                                 • Rate Re-Lock due to Market Improvements

                                                                                                                       10
• Change in Closing Date                                         • Promptly issue any revised Truth in Lending Act
                                                                      disclosures at least 3-days prior to the closing date.
   • Changes in Loan or Settlement Fees
                                                                 For the Settlement Agent:
HOW TO AVOID DELAYED CLOSING DATES
In today's lending climate, it is important that the                • Provide the lender with accurate settlement fees
purchaser/borrower, real estate agent, lender, and                    upon receipt of the initial title order.
settlement agent work together to ensure timely closings.
Each participant in the sales transaction has a role to play.    With a little planning, these new regulations shouldn't
 Here are some general tips and suggestions:                     impact you closing date.
For the Borrower/Purchaser:                                      Reprinted by Permission of Ryan Shaughnessy / The
                                                                 Lafayette Report - All Rights Reserved (2010).
   • Obtained a credit based pre-approval letter prior to
     searching for a new home.
   • Plan for at least a 30 day close.
   • Request a written time line of the loan process so
     you know and understand the deadlines for each step
     in the loan process and understand the impact that
     missed deadlines may have on your closing date.
   • Review the appraisal requirement and consider
     whether or not to waive the 3-day review period
                                                                 The Many Faces of WCR-Metro STL
     prior to closing.
   • Select your loan product and lock your interest rate
     at least 10 business days before the closing date.

For the Real Estate Agent:

   • Set realistic expectations by providing the borrower/       Despite the first heavy snow storm of the season, WCR-
     purchaser with a time-line with milestone dates             Metro STL still had a very nice turnout of 60 members
     associate with the loan process.                            and guests at 2010's first Business Resource Meeting to
                                                                 listen to nationally renown guest speaker Dieter Pauwels.
   • Discuss the new regulations with the borrower/
     purchaser specifically explaining what actions or           NEXT UP - BUSINESS RESOURCE MEETING:
     changes might impact the closing date.                      The Mega Networking Event with the Home Builders
                                                                 Association of St. Louis and Eastern Missouri is set for
   • Manage the loan process, including missed
                                                                 February 4, 2010. Click here for the February Business
     deadlines that could impact the closing date.
                                                                 Resource Meeting flyer. To make your reservation,
   • Confirm that accurate settlement fees are promptly          contact Shelly Clark at Shelly@CardinalSurveying.com
     sent by the settlement agent to the lender at least 10      or 636-357-5062.
     days prior to the closing date.
                                                                 RESERVATION POLICIES: Due to space limitations
For the Lender:                                                  and contractual commitments, WCR-Metro STL is
                                                                 discontinuing the availability of "walk-in" registrations
   • Promptly obtain information from the settlement             for its Business Resource Meetings. A limited number
     agent regarding closing fees.                               of additional "stand-by" registrations will be available at
                                                                 each meeting. However, a "stand-by" reservation does
   • Promptly issue the initial Truth in Lending Act
                                                                 not guarantee entrance and is subject to availability.
     disclosures at least 3-days after the submission of
                                                                 To guarantee a seat and lunch at the meeting, you are
     the loan application.
                                                                 strongly encouraged to make a reservation by contacting
   • Confirm selection of the loan product and lock the          Shelly Clark at Shelly@CardinalSurveying.com prior to
     interest rate at least 10 days prior to the closing date.
                                                                                                                         11
noon on the Monday before the meeting. Reservations
may be cancelled prior to noon on the Tuesday before
                                                               2010 WCR-Metro STL
the meeting. Cancellations after this deadline will not be     Fundraising Events
honored and all "no shows" will be invoiced for the full
ticket price. In the event that a person is unable to attend
after the cancellation deadline, a substitute may attend
the meeting by notifying the person at the registration
table of the substitution at the time of check-in.




GOT PHOTOS? Post under the Photo Section on the
Boxes Tab of the Facebook Fan Page. This month's
photos provided courtesy of Liz Connolly and Barbara
Keathley.




                                                               Don't miss our first 2010 WCR-Metro STL fundraising
                                                               and networking event on February 11th. The MARDI
                                                               GRAS HAPPY HOUR AND KARAOKE EVENT will
                                                               be held at Big Daddy's in Soulard at 1000 Sidney Street.
                                                               Space is limited to the first 120 people so register early!
                                                               Doors open at 4 pm with free drinks and appetizers
                                                               from 5 to 8 pm. Sponsored contestants will perform for
                                                               votes in karaoke contest. Karaoke sponosrship is $30
                                                               per individual or duet and votes may be purchased at
                                                               $1 per vote. Event tickets for this event are $30.00 per
                                                               person. Costumes, masks and beads are encouraged. Fax
                                                               ticket reservation form to Bob Sargent at 314-628-2196.
                                                               This event is generously sponsored by Assured Title
                                                               Company, American Eagle Credit Union, Continental
                                                               Title and USA Mortgage.
                                                               Registration forms can be found at http:// www.box.net/
                                                               shared/dqiiq7rvmu.




                                                                                                                       12
Word on the Street... WCR
                                                          Testimonials




                                                          This Month's WCR-Metro STL Spotlight on Success
                                                          goes to the 2009 Governing Board, our active WCR
                                                          membership and our WCR sponsors and supporters in
                                                          the business community. Excellence takes time and
                                                          commitment. To each member who volunteered for a
                                                          committee or event, your hard work was noticed and
                                                          appreciated. Just see the comments from our members
SAVE THE DATES FOR THESE GREAT WCR-
                                                          below:
METRO STL FUNDRAISING AND NETWORKING
EVENTS:                                                     • Beale Leubben/Buyer’s Protection Group: The
                                                              St. Louis Women’s Council of REALTORS® is
  • May 19th - URBAN BUS TOUR. This event will
                                                              the best resource for education, networking, and
    start in Clayton and will include stops in Clayton,
                                                              relationships. I have sent countless referrals to
    Lafayette Square, Soulard and more. Food and
                                                              agents in WCR through my association with this
    beverages will be provided at each stop. Early
                                                              excellent organization. Our members are the most
    bird tickets purchased before April 30 are $40 per
                                                              professional experts I have ever had the good
    person.
                                                              fortune to work with!
  • July - TBD - MAN AUCTION. This event will be
                                                            • Ryan Shaughnessy/PREA Signature Realty:
    held at Jive & Wail in Maplewood. Auction will
                                                              By regularly attending the business resource
    feature some of your favorite WCR members on the
                                                              meetings, we also developed relationships with real
    auction block.
                                                              estate professionals as well as affiliates. These
  • August 11th - CRAZY BOWL. This event will be              relationships have been invaluable. I don't know
    held at Saratoga Lanes in Maplewood.                      any other group that is as inviting, welcoming
  • November 10th - 2010 VENDOR EXPO AND                      and readily willing to offer assistance as our local
    FASHION SHOW. This event will be held at the              WCR chapter. We met experienced brokers, sales
    Sheraton Westport Chalet.                                 managers and agents who were willing to share their
                                                              insights, experiences and resources. These people
INTERESTED IN SPONSORING AN EVENT? We                         are some of the best and brightest in the industry and
are currently looking for sponsors for our 2010 WCR-          we are proud to call them our friends and colleagues.
Metro STL fundraising and networking events. For more       • Bob Sargent/USA Mortgage: The WCR is an
information on sponsorship, contact Bob Sargent at            excellent way to promote what I do in the real estate
bsargent@usa-mortgage.com.                                    industry. I make home mortgages for buyers of real
                                                              estate. By attending these meetings and working
                                                              on the governing board, I have developed many
                                                              fantastic friendships and business relationships. The
                                                              WCR offers tremendous leadership opportunities.
                                                              The WCR resource meetings are also great for


                                                                                                                 13
learning about the latest trends and what works well         promotes education, professional development and
  in today's market place.                                     relationships. I have learned so much from our
                                                               programs and speakers. It’s virtually impossible
• Joan Taylor/Assured Title: It is my pleasure to be a
                                                               not to grow and become a better person when you
  member of the Women's Council of REALTORS®
                                                               are around this group! My favorite thing about
  in St. Louis. Involvement in the organization has
                                                               being part of our chapter is the interaction with
  offered me the tools to succeed in today's market.
                                                               our membership and the way our members build
  The Women's Council of REALTORS® has top
                                                               each other up instead of constantly competing with
  notch leaders who recognize the need for education,
                                                               each other. This group of professionals will not
  networking and relationship building to provide
                                                               only teach you what they know, but will also cheer
  agents with the tools and support needed to grow
                                                               you on, celebrate your success and support you
  their business and be successful! Hats off to this
                                                               whenever you are in need. You just couldn’t ask for
  organization and the determination to be on the at
                                                               a better organization to devote your time to while
  the cutting edge of real estate in St. Louis.
                                                               working to improve yourself and your business!
• Evren Senol-RE/MAX Results: There is no
                                                             • Danielle Bond/American Eagle Credit Union: Our
  substitute for experience and human interaction. I
                                                               Chapter of WCR is exceptional! Although I have
  believe that my business has grown because of my
                                                               only been a member of the Chapter for a few
  interactions in WCR. I keep learning new things
                                                               years, my network of close Business Associates
  at every meeting and also by interacting with the
                                                               has definitely grown. I have definitely noticed an
  Realtors and Affiliates I met at WCR. I could be
                                                               increase in business since joining WCR. On a
  locked up in an office making phone calls, doing
                                                               personal note I would like to thank Carolyn Mantia
  paperwork, etc. all day long, but I choose to better
                                                               for pulling me away from the wall and encouraging
  myself and have more fun while achieving that at
                                                               me to have an active membership.
  WCR.
                                                             • Elizabeth Robb/Robb Partners, Affiliate of
• Ben Davenport/Rottler Pest & Lawn Solutions:
                                                               Dielmann Sotheby's International Realty: I have
  It's more than just face time. It's more than just
                                                               enjoyed the educational opportunities of Women's
  marketing. It is a chance to build relationships.
                                                               Council for a number of years. On the national
  WCR is not just business, but it is loads of fun. WCR
                                                               level, no other organization offers such cutting edge
  meetings are a way for me to meet people who know
                                                               information. On the local level, the organization
  tons of other people. That's good for relationships
                                                               fosters opportunity for individual growth. I am
  and business.
                                                               proud to be a member.
• Shelly Clark/Cardinal Surveying: When I first
  got involved with WCR a few years ago, I thought        Participation isn't just showing up... It's getting involved!
  that the main reason I would go to the luncheons        Interested in getting involved by joining a committee
  would be to rub elbows with folks in the real estate    or sponsoring an event? Contact Carolyn Mantia at
  industry. I must admit that while I do enjoy this       carolynmantia@gmail.com.
  aspect of what Women's Council has to offer, I
  find myself getting even more out of the programs
  at the luncheons. This organization is focused on
  helping you to better yourself, your relationships
  and YOUR BUSINESS. That's the bottom line...
  we're all here to make money - and the programs
  have encouraged me to think outside the box, go
  places I hadn't thought of and trust in myself. Who
  wouldn't want to be a part of Women's Council?
• Michelle Silies/PREA Signature Realty: The
  Women’s Council of REALTORS® has afforded
  me an opportunity to connect with an
  incredibly professional group of individuals that

                                                                                                                    14
Establish yourself as the expert in your field, share your
Join WCR-Metro STL on Your                                expertise with members, and grow your referral business.
Favorite Social Networking Sites                          TIP NO. 4-Post your personal or corporate Facebook Fan
                                                          Page URL under the Discussion Section of the LinkedIn
                                                          Group or the Discussion Tab on the Facebook Fan Page.
                                                          Make it easy for your business partners and colleagues to
                                                          find your Fan Page on Facebook. Facebook Fan Pages for
                                                          WCR-Metro STL members will appear on the Favorite
                                                          Page Section of the Facebook Fan Page.
JOIN WCR-METRO STL ON YOUR FAVORITE                       TIP NO. 5-Submit an article for inclusion in the next
SOCIAL NETWORKING SITES:                                  issue of the WCR METRO ST. LOUIS E-ZINE. If your
                                                          article is selected for inclusion in the WCR METRO
  • FACEBOOK FAN PAGE: Become a Fan of the
                                                          ST. LOUIS E-ZINE, win a FREE AD in the next
    Metropolitan St. Louis Chapter of the Women's
                                                          WCR METRO ST. LOUIS E-ZINE.
    Council of REALTORS® on Facebook: http://
    www.facebook.com/WCRStLouis                           TIP NO. 6-Follow WCR-Metro STL on Twitter. Our
                                                          Twitter Username is: @WCRStLouisMO. Daily tips are
  • TWITTER: Follow the Metropolitan St.
                                                          published to the WCR-Metro STL TwitterFeed. Here is
    Louis Chapter of the Women's Council of
                                                          the current line-up of daily tips:
    REALTORS® on Twitter: @WCRStLouisMO or
    http://www.Twitter.com/WCRStLouisMO                     • Mondays - Inspection Tip of the Week (available
  • LINKEDIN GROUP: Connect with                              now)
    the Metropolitan St. Louis Chapter of                   • Mondays - Lender Tip of the Week (starting
    the Women's Council of REALTORS®                          01/2010)
    on LinkedIn: http://www.linkedin.com/groups?
    gid=2395493&trk=myg_ugrp_ovr                            • Tuesdays - Twitter Tuesday (available now)

  • YOUTUBE CHANNEL: Coming Soon-The WCR-                   • Tuesdays - Title Tip of the Week (starting 01/2010)
    Metro STL Channel on YouTube.com.                       • Wednesdays - Going Green (available now)

7 EASY TIPS ON HOW TO GET STARTED USING                     • Wednesdays - Legislative Affairs (starting 01/2010)
THE WCR-METRO STL SOCIAL NETWORKING                         • Thursday - LinkedIn Pros (starting 01/2010)
SITES:
                                                            • Thursday - Real Estate Technology 2.0 (available
TIP NO. 1-Write an introduction discussing your               now)
business, business philosophy, practice areas, website,
                                                            • Friday - Sales Tip of the Week (available now)
new products, etc. Gain recongition for your personal
or corporate brand. Post to Discussion Section of the       • Friday - Facebook Friday (starting 01/2010)
LinkedIn Group or the Wall on the Facebook Fan Page.        • Saturday - Motivational Movies (available now)
TIP NO. 2-Post photographs or videos from WCR-              • Saturday - YouTube Sales Training Videos
Metro STL events. If your photograph is selected for          (01/2010)
inclusion in the WCR METRO ST. LOUIS E-ZINE, win
a FREE AD in the next WCR METRO ST. LOUIS E-              If you don't have or use a Twitter account, read the
ZINE.                                                     most recent Tweets on the News Section of the LinkedIn
TIP NO. 3-Post your RSS URL for your personal or          Group or the Boxes Section of the Facebook Fan Page.
corporate blog under the Discussion Section of the        TIP NO. 7-Post your WCR testimonials under the
LinkedIn Group or the Discussion Tab on the Facebook      Discussions Tab of the LinkedIn Group and the
Fan Page. Your blog will then be included in News         Discussions Tab of the Facebook Fan Page.
Section of the LinkedIn Group and in the Blog Section
under the Boxes Tab on the Facebook Fan Page.             THIS MONTH'S SOCIAL MEDIA SPOTLIGHT...
                                                          Special thanks to Mike O'Shea for his regular

                                                                                                                  15
Tuesday posts to the News Section of the LinkedIn                  know where to start" to "My broker doesn't provide
Group discussing insurance issues associated with the              us with a blogging platform."
ownership and sale of residential property.                      • Category 2: I often get comments that bluntly
                                                                   claim that "blogging" simply doesn't work. Often,
                                                                   these comments start with "I tried it for a month..."
                                                                   and end with "it didn't generate any leads or
                                                                   income."

                                                              There is often a common thread to these discussions. In
                                                              both cases, the failure to start blogging and the failure to
Building a Strong Internet                                    continue blogging often is directly related to the failure to
                                                              develop a blogging strategy, the failure to identify your
Presence by Blogging - Real                                   target audience and the failure to write dynamic posts.
Topics that Drive Traffic and                                 Add into the mix the use of an inferior blog platform, the
                                                              failure to understand keywords and the basics of search
Generate Leads                                                engine optimization, the failure to integrate your blog
                                                              into your other marketing plans, lack of commitment and
                                                              poor execution - and you have a pretty good recipe for a
                                                              disastrous, time wasting experience with blogging.
                                                              WHAT BLOG POSTS GENERATE LEADS?
                                                              Now, after my first 12 months of blogging, I decided
                                                              to look back upon my 400 blog posts in an attempt to
BLOGGING AS AN INTERNET MARKETING                             determine what topics seemed to generate views and
STRATEGY                                                      comments, what topics seemed to elicit a comment or
When it comes to building an internet marketing               inquiry, and what topics seemed to generate traffic to my
presence, real estate agents should have a multi-             website, active leads and even commission income. In
prong strategy that includes a brokerage website, an          conducting this unscientific review, there seemed to be
agent website, a blog, listing feeds to search portal         certain categories that generated more interest. However,
sites, participation in forums and social networking          interest in the form of comments and business generated
sites. Despite the growing popularity of blogging as a        from the post often were not mutually exclusive or even
marketing tool by businesses generally, real estate agents    related. Some of my posts that received few or even no
still appear to be reluctant to embrace blogging as a         comments often were the posts that generated substantial
marketing strategy to build their internet presence. In the   or meaningful traffic to my website, active leads and even
2009 NAR Technology Survey, 8% of Realtors viewed             commission.
"blogging" as "important" for generating leads whereas        So, after reviewing my posts, I found that almost all of
20% of Realtors viewed "blogging" as "unimportant".           my posts could be placed in one or more of the following
WHY BLOGGING DOESN'T GENERATE LEADS                           categories:
(FOR SOME)?
                                                                 • #1 - HyperLocal Neighborhood Posts: These
So, why are Realtors so reluctant to embrace blogging              posts focus on a single city, neighborhood or
as an internet marketing strategy? In speaking at sales            even street and ranged from market reports and
meetings at brokerages in the St. Louis area, I often              available properties to neighborhood news and
receive two common responses to this question:                     events. Often, these posts received the fewest
                                                                   number of comments. However, these posts
   • Category 1: I often get comments that seem to
                                                                   generated the most inquiries, leads and income.
     indicate that real estate agents are intimidated by
     blogging. The comments range from "I don't write            • #2 - Market Reports - These posts focus on market
     well..." to "I don't have any great insights to offer"        statistics ranging from single year reports to ten year
     to "I don't have time to write articles" to "I don't          summaries on existing home sales, housing starts,
                                                                   and more. These posts generated the least number
                                                                                                                        16
of comments but delivered the most traffic to our          seem generate too many inquires but were well
  website.                                                   received by existing customers and clients.
• #3 - Legislative/Regulatory Update Posts: These          • #8 - Reblog or Link Posts: These posts were
  posts focus on regulatory and legislative issues           often used because of time constraints, involved a
  on national, state and local levels and ranged             specialized field or were just so well-written that
  from annual legislative updates to commentary              they needed to be disseminated to my readers in
  on pending legislative proposals to summaries of           their original form.
  current regulatory changes - particularly related to     • #9 - Lists/Best Of Posts: These posts focus on
  FannieMae and FHA lending guidelines. Often,               top or best of lists prepared by national news
  these posts had the largest number of comments             magazines, foundations, etc. It is difficult to
  which developed into a healthy debate on the issues        determine the impact of these posts had - except that
  at hand. Although these posts didn't seem to interest      they promoted the areas that we serve.
  consumers in general, the posts did generate interest
  from other real estate professionals - particularly on   • #10 - Best Practice Posts: These posts generally
  LinkedIn Groups.                                           started as "rants" and were often toned down after
                                                             further reflection. Occasionally, these were direct
• #4 - Business Profile Posts: These posts focus             or indirect responses to other posts read on a specific
  on restaurant reviews, profiles of neighborhood            issue. Although these posts weren't intended to
  businesses and an occasional interview with a              generate direct business, these posts were extremely
  neighborhood leader. These posts provided some             effective in explaining our business philosophy and
  of greatest exposure for our brokerage. More               practices.
  importantly, these posts developed relationships
  resulting in some joint marketing and referral           • #11 - Motivational Posts: These posts were often
  business and enhanced our reputation as                    focused on staying motivated in a down market.
  neighborhood specialists. Also, these posts served         Again, they didn't seem to generate much business.
  as good content for customers who were relocating          However, often they were the most enjoyable to
  to the neighborhoods that we serve.                        write and were often used in connection with sales
                                                             meetings.
• #5 - "How To" Instructional Posts: These posts
  focus on sales training, technology and social           • #12 - Satire Posts: These posts were intended
  networking sites. Often, these were multi-part             to highlight specific positions and to tell a story
  series. These posts were the most highly read              using a combination of humor and sarcasm.
  by my own agents, assisted in the recruitment of         • #13 - Informational Posts: These posts generated a
  new agents and resulted in a number of speaking            good deal of non-real estate related business and
  engagements with professional associations, civic          often suffered from being too technical or too long.
  groups, and other real estate brokerages, title            However, these posts used hypothetical situations
  companies, and other real estate professionals.            to describe how such situations and issues could or
  These posts served as great introductions to other         should be addressed. The posts often explained our
  real estate professionals in the area.                     approach and problem solving skills.
• #6 - Research Posts: These posts were based              • #14 - Video/Photo Posts: These posts generated
  on real estate related research studies conducted          occasional requests for re-use of the photos. If we
  on a range of issues. Often, these posts were              were grading these posts, we would probably give
  related to current events or trends and included           it an incomplete. Too few posts to truly get a good
  commentary that often generated widely divergent           read on the impact that they could have.
  opinions on the validity of the studies, missing data,
  etc. These posts generated interviews and inquiries      • #15 - Listings Posts: These posts were difficult to
  from journalists.                                          track when using html from other sources. When
                                                             the posts were based on direct content as opposed
• #7 - Either/Or Posts: These posts were generally           to html code, the posts improved our placement for
  designed to compare and contrast particular                select keywords on Google search results.
  services, loan programs, etc. These posts didn't

                                                                                                                 17
• #16 - Public Service Announcements: These posts             • Tiffany Hamilton, Hamilton Group Real Estate
     were intended solely to show support for a particular       • Jai Morris, Gateway Real Estate Sources
     issue. Often, they were only tangentially related
     to real estate. However, they were intended and             • Andrea Lenzen, Prudential Alliance
     received as "we care about you" statements.
                                                              This year's program has already started. Here are some
So, before you say blogging doesn't work, first answer        upcoming dates:
this question: Did you post original content for a clearly
defined audience with a good value proposition and a
concise call to action that offered a personal insight, a
tangible benefit for the reader, or an interesting, unusual
or controversial slant on a current event or issue? If you
can't answer "yes", then the blogging experiment may
have failed because of poor execution or planning and not
because blogging is "unimportant" as a marketing tool.
If you are a real estate professional and are new to
blogging, the time is now to sign-up for an ActiveRain
blog. There is no better real estate community or
more supportive blog platform to learn the basics of
blogging and discover some great tips on how to make
blogging work for you and your business.
Reprinted by Permission of Ryan Shaughnessy / The
Lafayette Report - All Rights Reserved (2010).


                                                              INTERESTED IN PARTICIPATING IN THE 2011
                                                              LEADERSHIP PROGRAM? Get involved today and get
                                                              your applications in early for next year's leadership class.



2010 WCR-Metro STL
Leadership Program


                                                              Upcoming Training Events

Congratulations to this year's participants in the 2010
WCR Metropolitan St. Louis Leadership Program:

   • Shelly Clark, Cardinal Surveying & Mapping
   • Michelle Silies, PREA Signature Realty                   FOR   MORE   INFORMATION ON THESE
   • Danielle Bond, American Eagle Credit Union               UPCOMING PROGRAMS, CLICK ON THE
                                                              GRAPHICS BELOW TO GO TO THE EVENT
   • Kitty Williams, Assured Title
                                                              SPONSOR WEBSITES.
   • Karen Robertson, Coldwell Banker Gundaker

                                                                                                                       18
Upcoming WCR Meetings




BE SURE TO MARK YOUR CALENDARS...




                                    19
WCR-Metro STL Sponsors and
Supporters




                         20
• VP, MEMBERSHIP
                                                         • Jillian Butler
                                                         • Keller Williams Realty St. Louis
                                                         • jillbutler@kw.com



                                                         • SECRETARY
                                                         • Beale Luebben
                                                         • Buyers Protection Group/ABA Inspections
                                                         • beale@bpgwi.com



                                                         • TREASURER
                                                         • Vivian McBride
                                                         • First American Title
                                                         • vmcbride@firstam.com

Our Chapter Leadership
MISSION STATEMENT                                       2010 STANDING COMMITTEES

We are a network of successful REALTORS®                 • BUDGET & FINANCE CHAIR
empowering individuals to exercise their potential as
                                                         • Danielle Bond
entrepreneurs and industry leaders.
                                                         • American Eagle Credit Union
                                                         • dbond@abecu.org
2010 CHAPTER OFFICERS

  • PRESIDENT
  • Elizabeth Robb                                       • BY-LAWS/STANDING RULES CHAIR
  • Robb Partners, Affiliate of Dielmann Sotheby’s       • Jane Miller
    International Realty                                 • Heartland Bank Mortgage
  • erobb@robbpartners.com                               • jmiller@heartland-bank.com



  • PRESIDENT-ELECT                                      • MEMBERSHIP CHAIR
  • Carolyn Mantia                                       • Brett Nelson
  • RE/MAX Results                                       • Advantage Realty
  • carolynmantia@gmail.com                              • brettn8@yahoo.com




                                                                                                     21
• NOMINATING CHAIR                            • AUDIT CHAIR
 • Past President Jean Ewell                   • Mary Carter
 • Keller Williams Southwest                   • RE/MAX Best Choice
 • jeanewell@aol.com                           • mary@askmary.info



 • PAST PRESIDENT 1                            • AWARDS & RECOGNITION CHAIR
 • Jan Thomas                                  • Chris Woods
 • Dielmann Sotheby’s International Realty     • St. Louis Association of REALTORS®
 • connetwithjan@janthomas.net                 • cwoods@stlrealtors.com


 • PAST PRESIDENT 2                            • CHAPTER EXCELLENCE CHAIR
 • Sharon Wynn                                 • President-Elect Carolyn Mantia
 • Keller Williams Realty St. Louis            • RE/MAX Results
 • sharon@thewynningteam.com                   • carolynmantia@gmail.com




 • PROGRAMS & EDUCATION CHAIR                  • HOSPITALITY & RESERVATIONS CHAIR
 • Liz Connolly                                • Shelly Clark
 • INhanceIT! Home Staging                     • Cardinal Surveying & Mapping
 • liz@inhanceitstaging.com                    • cardinalsurveying@sbcglobal.net


 • WAYS & MEANS CHAIR                          • LEADERSHIP CHAIR
 • Bob Sargent
                                               • Jane Martin
 • USA Mortgage                                • Coldwell Banker Gundaker-South County
 • bsargent@usa-mortgage.com                   • jmartin130@aol.com


2010 SPECIAL COMMITTEES
                                               • PARLIAMENTARIAN
 • AFFILIATE CHAIR                             • Mary McBride
 • Joan Tobin                                  • RealtyNET Mary McBride
 • Reverse Mortgages Specialist/USA Mortgage   • rnmcbride@aol.com
 • jtobin@usa-mortgage.com




                                                                                         22
• PUBLIC RELATIONS CHAIR
 • Michelle Silies
 • PREA Signature Realty
 • msilies@preasignaturerealty.com



 • SLAR LIAISON
 • Chris Woods
 • St. Louis Association of REALTORS®
 • cwoods@stlrealtors.com


2010 TASK FORCES

 • Technology Task Force
 • Ryan Shaughnessy
 • PREA Signature Realty
 • ryan@preasignaturerealty.com




                                        23
highlight our chapter’s commitment to the core mission
  THE GO 2 NETWORK FOR ST. LOUIS REAL ESTATE PROFESSIONALS...
                                                                        of developing the leadership skills of our members.
  GET IT HERE, GET IT NOW
                                                                        Here are some great upcoming leadership training
  The WCR Metro St. Louis E-Zine is a monthly publication of
                                                                        programs:
  the Metropolitan St. Louis Chapter of the Women's Council of
  REALTORS®. For more information, visit the WCR-Metro                  MARCH 9, 2010
  STL website at www.WCRSTL.org. To submit an article or                WOMEN IN THE BOARDROOM
  inquire about advertising opportunities, contact Michelle Silies at
                                                                        The Metropolitan St. Louis Chapter of the Women’s
  MSilies@PREASignatureRealty.com.
                                                                        Council of REALTORS® is co-sponsoring a networking
                                                                        event and round table discussion with local women
A MESSAGE FROM THE                                                      business leaders at the Hyatt Regency Hotel. The panel
                                                                        will include: Beryl Raff/Helzberg’s Diamonds, Gina
PRESIDENT                                                               Galgano Hoagland/Collaborative Strategies Inc. and
                                                                        Laura Herring/IMPACT Group. For more information on
                                                                        this event, click on Women in the Boardroom.
                                                                        MARCH 11, 2010
                                                                        WCR LIVE - ST. LOUIS BROKER CONFERENCE
                                                                        CALL - PORTRAITS IN LEADERSHIP EPISODE
The Metropolitan St. Louis Chapter of the Women’s                       The Metropolitan St. Louis Chapter of the Women’s
Council of REALTORS® strongly believes that its                         Council of REALTORS® is sponsoring a FREE
core mission is to identify, develop and support the                    conference call as a part of its WCR LIVE internet
next generation of industry leaders. It isn’t just about                radio show and podcast. This episode will include a
identifying natural leaders who already have strong                     round table discussion on identifying, developing and
leadership skills. It is about identifying members with                 supporting leaders as well as such topics as the benefits of
potential, encouraging their participation, providing                   mentoring, how to effectively delegate tasks, how to deal
leadership training and offering opportunities to our                   with micro-managers and more. For more information on
members to fulfill their potential and to be future                     the show, click on WCR LIVE.
leaders. In this month’s President’s Message, I wanted to




                                                                                                                                  1
MARCH 19, 2010                                                • In This Issue - Editor's Notes - p. 2
WCR LEADERSHIP SUMMIT                                         • 2010 Membership Drive - This Month's Challenge
                                                                - p. 3
The Women’s Council of REALTORS® is sponsoring
its annual leadership training summit that will include       • New Member Introductions - p. 5
training, practice and take-away tools regarding such         • Get the New WCR Toolbar - p. 5
topics as leadership essentials, public speaking skills,
planning and delivering effective meetings, time              • Business Resource Meeting-February, 2010 - p. 7
management skills and conflict management strategies.         • A Word from Our BRM Sponsor - INhance IT! - p. 8
For more information on this event, click on WCR
Leadership Training.                                          • A Word from Our BRM Sponsor - Assured Title -
                                                                p. 11
MARCH 25, 2010
                                                              • Next Business Resource Meeting - Technology
WCR METRO ST. LOUIS E-ZINE                                      Panel - p. 12
The March edition of the WCR Metro St. Louis E-               • WCR Reservations - p. 14
Zine will feature articles on leadership training as well
as a spotlight on WCR leaders called “Portraits in            • 2010 Fundraising Events - p. 15
Leadership.” Articles will discuss the character traits       • WCR LIVE - Streaming Audio and Podcast - p. 17
of leaders, leadership styles and current approaches to
                                                              • WCR Leadership Program Update - p. 19
business leadership.
                                                              • Stay Informed - Prop A - Metro Sales Tax - p. 19
Space is limited for these events and these events sold
out last year - so register today! If you are interested      • Member Article - Expanding Your Sphere of
in participating in the WCR-Metro STL, we have a                Influence - p. 20
leadership position and role for you. To become more          • Member Article - The WCR Open - p. 21
involved, please contact me at erobb@robbpartners.com
to discuss available committee assignments suitable to        • Google Tools for REALTORS® Series - Google
your time constraints and interests.                            Calendar - p. 23

Elizabeth Robb, 2010 WCR-STL President                        • Google Tools for REALTORS® Series - Google
                                                                Alerts - p. 29
                                                              • Google Tools for REALTORS® Series - Google
                                                                Wave - p. 31
                                                              • Google Tools for REALTORS® Series - Google
                                                                Base - p. 36
                                                              • Upcoming WCR Events and Meetings - p. 39
IN THIS ISSUE                                                 • Our 2010 Leadership - p. 40
                                                              • Our Contributors and Sponsors - p. 42

                                                            NOTES FROM THE EDITOR:
                                                            NEW CORPORATE SPONSOR - INVESTORS TITLE
                                                            In this issue, the Metropolitan St. Louis Chapter of
IN THIS ISSUE:                                              the Women’s Council of REALTORS® is pleased to
                                                            announce that Investors Title Company is now the
  • A Message from Our President - p. 1                     corporate sponsor for the 2010 WCR Metro St. Louis




                                                                                                                   2
E-Zine. With the generous support of Investors Title       be uploaded to the WCR Metro St. Louis Facebook
Company, we will be able to continue the expansion and     Fan Page. If you would like a copy of any photograph
real estate news coverage of WCR Metro St. Louis E-        for your personal use, please send an e-mail to me at
Zine.                                                      MSilies@PREASignatureRealty.com.
DELIVERY METHODS                                           REPRINTS
For this issue, we have expanded our media formats         We encourage our WCR members to share the
to include an audio version (MP3) of the WCR Metro         WCR Metro St. Louis E-Zine with their colleagues.
St. Louis E-Zine. The audio version is powered by          For permission to use the articles contained in
Odogio.com. Current methods of delivery for the WCR        the WCR Metro St. Louis E-Zine with attribution
Metro St. Louis E-Zine include e-mail, download            to the author, contact Ryan Shaughnessy at
from WCR-Metro STL website, RSS feeds and now              Ryan@PREASignatureRealty.com.
MP3 downloads. If you are a member and did                 Thanks for reading, and we'll see you next month.
not receive a copy of the January Edition of the
WCR Metro St. Louis E-Zine, please e-mail me at            Michelle Silies, 2010 Public Relations Chair
MSilies@PREASignatureRealty.com.
MEMBER CONTRIBUTIONS
We would encourage members to make their mark on
the WCR Metro St. Louis E-Zine. It can be as simple
as posting a photo, suggesting a topic, submitting a
website review, etc. or as complicated as submitting a
full-length article on substantive subjects ranging from   MEMBERSHIP DRIVE - THIS
RESPA to the CVC and more. Member contributors
receive a FREE box advertisement in the WCR Metro          MONTH'S CHALLENGE
St. Louis E-Zine as our thank you for your contribution.
The next deadline for member contributed articles and
other submissions is MARCH 11, 2010. To submit
an article, photograph, etc., please send it to me at
MSilies@PREASignatureRealty.com.
ADVERTISMENTS
                                                           The Metropolitan St. Louis Chapter of the Women's
Don't see your ad in WCR Metro St. Louis E-Zine? It
                                                           Council of REALTORS® continues its 2010
isn't too late to take advantage of the 10 ad insertions
                                                           Membership Drive. Last month, we encouraged our
for $100.00 promotion. Expose your product or service
                                                           members to bring a guest and potential member to
to over 1000 REALTORS® per month. For a limited
                                                           the MEGA Networking Event jointly sponsored with
time, we will even create your advertisement. For more
                                                           the Home Builders Association of St. Louis and
information on advertising opportunities, contact Mary
                                                           Eastern Missouri. The response was overwhelming
Carter at mary@askmary.info.
                                                           with approximately 146 WCR members and guests in
PHOTOGRAPHS                                                attendance.
You spoke... we listened. In addition to the inclusion     For March, we renew our challenge to each WCR
of substantive articles in the WCR Metro St. Louis E-      member to actively reach out to their colleagues and
Zine, we will be expanding our photographic coverage       lender, title, inspection and other partners to recruit new
of WCR events in future additions. Elena Collins and       members by exposing guests and potential members to
MaryAnn Manion have volunteered to take and edit           our Business Resource Meetings. Unlike our challenge
photographs at WCR events. These photographs will          for February, we are encouraging each WCR member




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WCR Metro St Louis E-Zine - 2010 (12 Editions)

  • 1. LEADERSHIP TRAINING: The WCR-Metro STL THE GO 2 NETWORK FOR ST. LOUIS REAL ESTATE PROFESSIONALS... leadership program has started and will include GET IT HERE, GET IT NOW independent study, seminars, attendance at national The WCR Metro St. Louis E-Zine is a monthly publication of leadership summits, networking events with local the Metropolitan St. Louis Chapter of the Women's Council of members, class projects and much more. This pilot REALTORS®. For more information, visit the WCR-Metro program enters its second year and will be a model STL website at www.WCRSTL.org. To submit an article or program for other chapters in future years. inquire about advertising opportunities, contact Michelle Silies at NETWORKING EVENTS: Recognizing that real estate MSilies@PREASignatureRealty.com. sales is about relationships, WCR-Metro STL will again host a series of networking events including events A Message from President with the Home Builders Association of St. Louis and Eastern Missouri and a joint meeting with the St. Charles Elizabeth Robb Women's Council of REALTORS®. SOCIAL MEDIA: As Dieter Pauwels discussed at the January 2010 Business Resource Meeting, the only constant is change. In 2010, the WCR-Metro STL is embracing change by expanding its member resources and assistance through the use of social networking sites. Here are some of the planned changes: In 2010, the leadership of the Metropolitan St. Louis Chapter of the Women's Council of REALTORS® • LINKEDIN / FACEBOOK: Establish our intends to continue its mission of empowering real estate LinkedIn Group and Facebook Fan Page as professionals to succeed in the current real estate market resources for our members. The LinkedIn Group by providing resources that REALTORS® and affiliates and Facebook Fan Page will include regular can use in their daily real estate practice. announcements of chapter meetings and events, notices of free technology and other training BUSINESS RESOURCE MEETINGS: This year's line- sessions offered by members, articles and tips for up of guest speakers and discussion panels will address use by our members and their clients and links, a wide variety of issues ranging from life coaching videos and audio featuring real estate news and to networking to technology to community leadership training. and much more. The line-up includes national speakers, regional leaders and some of our own WCR-Metro STL • TWITTER: Use Twitter to disseminate weekly tips members who will offer their knowledge, experience and for use of our members and their clients. The insights to assist our members to push their business to weekly tips will address such topics as the purchase new heights in 2010. of a home, sale of a home, home staging, title insurance, mortgage loans, home inspections, home 1
  • 2. maintenance, new building products, technology, • Article: Building a Strong Internet Presence by sales skills development and much more. Blogging–Real Topics that Drive Traffic and Generate Leads - p. 16 If you aren't a member or haven't renewed your membership for 2010, I would encourage you to do so • 2010 Leadership Program - p. 18 by clicking on Join Now at www.wcr.org and discover • Upcoming Training Events - p. 18 why the Metropolitan St. Louis Chapter is the "Go 2 • Upcoming State and National Meetings - p. 19 Network for St. Louis Real Estate Professionals." To hear first hand some of the great reasons to join WCR- • Our Sponsors and Supporters - p. 20 Metro STL, please see the "Word on the Street - Member • Our Leadership - p. 21 Testimonials" section of this newsletter. Have a Fun and Prosperous 2010! NOTES FROM THE EDITOR: WCR-Metro STL President Elizabeth Robb In this issue, the Metropolitan St. Louis Chapter of the Women’s Council of REALTORS® launches a new monthly newsletter with a new name and a new look. In This Issue of the WCR Metro Together with our social networking sites and soon to be relaunched website, the newsletter–entitled WCR St. Louis E-Zine (January, 2010) Metro St. Louis E-Zine–aims to provide our members with news and insights that can be used to address the complexity and challenges of the current real estate market. Some elements, such as the President’s Message, Event Calendar, Program Announcements, New Member Introduction and others, will be familiar. However, the new electronic platform allows us to expand the scope of IN THIS ISSUE: the newsletter as follows: • Message from Our President - p.1 • The platform supports the development of more in- • Editor's Notes - p. 2 depth articles related to the subjects of our Business Resource Meetings by allowing the creation of • 2010 Membership Drive - p. 3 articles from RSS feeds and website URLs. • New Member Introductions - p. 4 • The platform allows the use of links in articles • January Business Resource Meeting - p. 4 directing WCR members to websites, blogs, videos and other web resources for additional information • Article: Developing a Blueprint for Success - p. 5 associated with the subject of the article. • Article: Starting Out Right in 2010–Setting Goals • The platform allows us to disseminate the newsletter and Shaping a New Attitude - p. 7 in more formats such as .PDF for printing or e- • Article: The Google Virtual Library and the Search mailing, RSS feeds for reading on one’s computer for Self-Improvement - p. 8 or distributing content to social networking and other websites, Mobipocket for downloading to • Tech Toolbox–Websites to Track Your 2010 Amazon Kindle and other Mobipocket compatible Resolutions - p. 9 devices and ePub for Sony eBook readers and other • Word from Our Sponsor - p. 9 compatible devices. • Article: New Government Regulations May Impact • Shortly, we will also be making the newsletter Your Closing Date - p. 10 available via streaming audio and via downloadable • Many Faces of WCR-Metro STL - p. 11 MP3 audio files for listening on Smartphones, iPods and other devices. • 2010 Chapter Fundraising Events - p. 12 • The newsletter will be archived and available on our • Word on the Street/WCR Testimonials - p. 13 Chapter's website as well as available on Twitter, • WCR-Metro STL Social Networking Sites - p. 15 the WCR-Metro STL Facebook Fan Page and the 2
  • 3. WCR-Metro STL LinkedIn Group, expanding its NEW MEMBER APPLICATIONS: New Membership reach to non-members as well as the general public. Forms can be found on the WCR-Metro STL Facebook Fan Page under e-Docs Resource Center in the However, the success of our new newsletter will depend Membership Folder or on the WCR-St. Louis website at on the contribution of each and every member. Here is www.wcrstl.org. how you can participate: RECRUITMENT AND RETENTION RESOURCES: • Suggest topics for articles. Here are some WCR-Metro STL resources to assist in • Submit photographs and articles for inclusion in the new member recruitment: newsletter. • Member Recuritment & Retention Kit: Download • Advertise in the newsletter. Or, encourage your the Member Recruitment & Retention Kit found at colleagues and favorite local businesses to advertise www.WCR.org in the Members Only Section under in the newsletter. Chapter Tools. • Disseminate the newsletter to your colleagues with a • Video-The Benefits of Membership: View the note encouraging them to become a WCR member. WCR Video found at www.WCR.org in the • Provide constructive criticism and feedback. Members Only Section under Chapter Tools. • Be patient as we make changes to the newsletter. • Brokerage Sales Meeting Speakers - If you need a speaker for an upcoming sales meeting to discuss INTERESTED IN ASSISTING WITH THE the Benefits of WCR Membership as a part of the NEWSLETTER? Contact Michelle Silies at 2010 WCR-Metro STL Membership Drive, please MSilies@PREASignatureRealty.com. contact Jillian Butler at 314-677-6100. • WCR-Metro STL Facebook Fan Page: Membership 2010 WCR-Metro STL Forms and the Member Recruitment and Retention Kit can be found on the WCR Facebook Fan Page Membership Drive under e-Docs Resource Center in the Membership Folder or on the WCR-St. Louis website at www.wcrstl.org. The Video can be found on the WCR-Metro STL Facebook Fan Page on the Wall or in the Box Tab under Videos. INTERESTED IN ASSISTING WITH THE 2010 WCR-METRO STL MEMBERSHIP DRIVE? Contact Like many professional organizations, the Metropolitan Jillian Butler at 314-677-6100 or Brett Nelson at St. Louis Chapter of the Women’s Council of 636-795-5781. The challenge for the February Business REALTORS® is a member supported and member Resource Meeting is for each member to attend and driven organization. The strength of our local chapter is to invite a guest to discover the Benefits of WCR based on its ability to attract and retain new members. Membership. 2010 RECRUITMENT AND RETENTION CONTEST: National and state member recruitment and retention contests are now underway. The state recruitment contest offers a cash prize to the member who recruits of the most new members. The national recruitment contest is for the chapter that recuits the most members with 20 points awarded for new member applications received before February 28 and 15 points awarded for new member applications received from March 1 through March 31. The retention contest is based on the percentage of members retained based on 2009 membership figures. 3
  • 4. New Member Introductions Please welcome our newest WCR-Metro STL members and encourage them to get active in their local WCR chapter. In addition, if you have recently joined WCR-Metro STL, please consider attending one of the upcoming New Member Orientation sessions to see why the WCR-Metro STL is the "Go 2 Network for St. Louis Real Estate Professionals." NEED MORE INFORMATION ON THE BENEFITS OF WCR MEMBERSHIP? Contact Brett Nelson at 636-795-5781. WCR-Metro STL Business Resource Meeting - January 2010 The keynote speaker for this month's Business Resource Meeting was business and life coach Dieter Pauwels. Mr. Pauwels is a professional certified life and business coach, speaker and author. He facilitates personal and organizational transformation and works with both individuals and teams to create new possibilities, navigate change and maximize their productivity and personal effectiveness. His presentation focused on the need to embrace change and developing the right mental attitude to embrace change. For more information, visit the Dieter Pauwel's website at www.DieterPauwels.com. The website includes a description of his life and business coaching services, 4
  • 5. blog posts and other articles, video and much more. Mr. Pauwels also offers a FREE 45 minute life and business coach session. For more information, click on: Free Coaching Session. RECOMMENDED READING: • Do I Need a Life Coach? • 10 Ways to Build a Positive Mental Attitude • Top 10 Questions to Ask Yourself Before Setting Your Personal Goals • Understanding and Living Your Core Values • Change What Really Matter RECOMMENDED PERSONAL DEVELOPMENT BLOGS: • Pickthebrain.com • Ririanproject.com • Talent Development Resources Developing a Blueprint for • Lifeoptimizer Success in 2010 With the start of a new year, we earnestly make resolutions to improve our personal and professional lives over the next 12 months. For those few precious days or weeks, we zealously pursue these resolutions. However, after the holidays are over, the hectic pace of everyday life begins. With each passing day, we seem to lose our ardor and the intensity of our commitment to pursuing our new goals. By mid to late January, we are deeply entrenched in the grind of our everyday lives. The resolutions that we so ardently made are relegated to the back of a junk drawer and are forgotten. So this year, instead of simply making resolutions, I developed a plan that I intend to use as my blueprint for success in 2010: STEP 1-EMBRACE CHANGE: Before I set my goals for 2010, I made a list of five daily affirmations. The affirmations focus on my ability to effect change in my daily life. It included such affirmations as: • I can and will take control my daily life. • I can and will effectuate change in my daily life. 5
  • 6. • I acknowledge that there are things in my daily life that they are first made, they can and should appear to be I will not be able to control or change. impractical, unrealistic or even impossible to attain. I wrote out five personal and five professional goals. Even • I will strive for progress, not perfection, in reaching reading them now make me laugh. For example, I my goals. spent twenty years adding to my waistline. One of my • I understand that it is insane to continue with the same visionary statements is to return to my college weight. It activities and expect different results. is a visionary statement because I am trying to undo in These affirmations are simple reminders that no plan one year that which took me twenty years to build up. is perfect. In real life, our goals and plans to reach STEP 4-BREAK VISIONARY STATEMENTS INTO them must be fluid and must change with our personal A SERIES OF MILESTONE GOALS: After re-reading circumstances. We cannot and won't be able to change my affirmations, I realize that I will not be able to make everything. I also used the affirmations to refocus my permanent changes or achieve the goals in my visionary thoughts. Instead of thinking in absolute terms such "I statements overnight or even in a matter of weeks. will always..." or "I will never...", I set my resolutions When I look at the goals, they can seem overwhelming. and personal goals with the simple recognition that I However, for each long-term goal in each visionary am committed to making progress towards these goals. statement, I set a series of milestone goals with one new Whether it is a weight loss goal or a sales goal, I goal to be met each month. For example, for weight loss, recognize that I am looking for gradual and steady I set a series of progress and related goals: January - progress or change, not immediate perfection. elimination of fast food in-take; February - start regular STEP 2-TAKE PERSONAL INVENTORY OF CORE fitness program; March - reduce carbohydrate in-take; VALUES: After I finished writing my five daily April - start regular running program; etc. affirmations, I then took a personal inventory of my core STEP 5-ANNOUNCE YOUR MILESTONE GOALS: It values. By the term "core values," I mean those unifying is difficult to make life-altering changes unless you have principles and beliefs that guide my conduct and bring the support and encouragement of colleagues, friends and me personal satisfaction. I then wrote down ten core family. For each goal, I selected a partner to act as my values. After making the list, I then asked why these mentor, coach and/or sounding board for change. Too values were important to me. Often, a value such as often, we don't share our goals. Instead, we attempt to income or job security was really a subset of a deeper pursue our goals in isolation. When we commit to a goal, and more concise value like providing for my family. As write the goal down and announce the goal to others, it I reviewed the list, I then narrowed my core values to a strengthens our commitment to reach the goal. With the list of five items. While making this list, I noticed that support and encouragement of others, we are more likely my daily actions and my core values were not always to accept short term set backs in pursuit of our long-term consistent. For example, working long hours did not goals. match my strong commitment to family. By reducing my STEP 6-TRACK YOUR SUCCESS: It is much easier core values to writing, I intend to use the list as a reminder to achieve a goal when you have a sense of personal of what is and isn't important to me. When you take the satisfaction. When you pursue a goal, develop a plan and time to think through your fundamental values and then monitor progress toward achieving the goal, you generate commit yourself to living your life consistent with them, a feeling of success within yourself when each small step you feel a surge of mental strength and well-being. You in the plan is accomplished. You tend to feel more in feel stronger and more capable. You feel more centered control and more motivated to proceed with the next step in the universe and more competent of accomplishing the to reach the lofty goal. When you track your progress goals you set for yourself. and generate the feeling of success, it becomes an easy to STEP 3-CREATE VISIONARY STATEMENTS WITH do thing. When you clear the first few hurdles, you then LONG TERM GOALS: Woody Allen once was asked develop a psychological momentum that enables you to "How can you make God laugh?" He responded "Tell address and handle adversity that would otherwise be God your future plans." Although I don't remember the setbacks to achieving your goal. If you need software to context in which the line was uttered, I do remember what track your goals, consider using free software available it meant to me. To me, it is important to set visionary to create your plan and to track the tasks necessary to goals. These visionary statements are lofty goals. When meet your goals. 6
  • 7. STEP 7-TAKE ACTIONS: After you have set your monthly and weekly goals, you take ownership of your goals, take action. Each day review your milestone goals success or failure and become accountable. and your long-term goal and take some small step to • Start each week by reviewing your goals. Constantly reach the goal today. remind yourself of your goals by writing them on a white Reprinted by Permission of Ryan Shaughnessy / The board, putting them on a laminated card in your wallet, Lafayette Report-All Rights Reserved (2010). list them on your PDA, etc. By reviewing your goals, you stay focused on what is important and you achieve greater awareness of what may be distracting you or impeding your progress towards achieving your goals. • After you have set your goals, create action plans for all goals with specific completion dates. Place these dates on your calendar. Track your progress on tasks, review your plan, and make adjustment. Starting Out Right in 2010 - CHANGE YOUR ENVIRONMENT: Setting Goals and Shaping a • Eliminate clutter. Start by clearing your work space New Attitude or desk of clutter. Develop a filing system whereby you eliminate clutter by placing items in a short term file on your desk for immediate review, file it your file cabinet, or toss it in the trash. When you finish your office, tackle your car and then your briefcase. • When you feel overwhelmed, stressed or simply have a mental block, get up and out of the office. Walk in the park, get a coffee, or visit with family and friends. Get When you start a new job or take a new position, you some fresh air, sleep, exercise or whatever you physically often start with a great explosion of positive energy. need to rejuvenate you. The important thing is to take a However, when the activities performed at the outset break and then start with a fresh look at the problem. don't generate immediate results, it is hard to stay focused, to keep on point, and to remain motivated. Here • Take a look at your work environment. Ask whether are some tips: your work environment is holding you back. Some people thrive in a loud and chaotic office or can multi- DEVELOP A VISION AND A PLAN: task and work from home while managing kids, dogs, etc. • Ask yourself the basic question - Does your vision Others need a quiet, clutter-free environment. and actions determine your success? Or, do you let ESTABLISH YOUR SUPPORT SYSTEM: circumstances dictate your success? Once you accept personal responsibility for your success or failure, you • Ask your sales manager what his or her priorities are can develop the winning attitude necessary to stay for 2010. Don't assume you know what the priorities are. motivated and succeed in sales. • Contact your customers and thank them for their • Develop a vision and a plan for what you want to business. Ask for referrals. Take an interest in your achieve in 2009. Before you set goals, analyze what did customers, stay in regular contact with them, and offer and didn't work for you in 2009. By doing so, you can your services to them as the life needs change. develop a plan with goals that focus on your strengths and • Find a networking, mentor or similar group. By sharing seeks to make improvement regarding your weaknesses. experiences and exchanging ideas and participating in LOOK FOR PROGRESS (NOT PERFECTION): such a group, you develop professional relationship that will give you a sounding board for improving your sales • After you develop your vision and start working on and business skills. your plan, establish personal and professional goals in writing for 2010. Goal setting is extremely important. • Don't try to do everything yourself. Outsource small or Otherwise, you are letting circumstances such as market even large project. Consider hiring a virtual assistant to conditions dictate your success. By setting annual, 7
  • 8. handle the things that you don't have the time, skills or inclination to handle. The Google Virtual Library IMPROVE YOUR SALES SKILLS: and the Search for Self- • Remember that it is physically impossible to be good Improvement at everything. Whether it is sales skills, search engine optimization or some other aspect of your real estate business, hire others to assist you in improving your skills. I strongly believe that new real estate agents should invest in their future by hiring a sales coach to guide them through their first year in business. • Allocate thirty minutes a day to reading or listening The power and ambition of Google never ceases to amaze about your profession. I strongly believe that new real me. I had heard about Google Books and its ambitious estate agents should invest in a professional sales library project to create an online library. However, I only to learn more about how to sell, how to manage their time, recently started exploring its content. You can find a and how to manager their business. book for almost any topic in any genre. Here are just a few of the books that may be useful to improve your ACKNOWLEDGE YOUR GOOD FORTUNE: sales, marketing or life skills. • When you start questioning your success or start to TIME MANAGEMENT: Try over 600 different time bemoan your personal situation, remember that everyone management books ranging from the 80/20 Principle to has faced personal challenges in their life. Review the life Getting It Done to Time Management Inside and Out stories of historical figures such as Abraham Lincoln and to the Personal Efficiency Program to 10 Natural Law other to discover how they failed before they succeeded. of Successful Time and Life Management to The On Examine your life and be thankful as there is always Time On Target Management Program to Complete Idiot someone less fortunate than you are. Guide to Organizing Your Life and many more. With the right motivation, right plan and right attitude, DECORATING OR HOME IMPROVEMENT: Try you can take control of your future and be as successful over 1000 different home improvement and decorating as you want to be. Success requires self-discipline and books from Wind Energy Basics to the Backyard Idea action. No one ever achieved success without working Book to Clear Your Clutter with Feng Shui and many hard. So start on the path to success today! more. Reprinted by Permission of Ryan Shaughnessy / The BUSINESS PLANNING: Try over 700 different Lafayette Report - All Rights Reserved (2010). business planning books from How to Write a Business Plan to Strategy Safari to Business Plans for Dummies to the One Day Marketing Plan and many more. INTERNET MARKETING: Try over 600 different internet marketing books from 101 Ways to Promote Your Website to Web Copy that Sells to Search Engine Optimization for Dummies to Buzz Marketing with Blogs for Dummies to The Art of Digital Branding to Effective E-Mail Marketing. REAL ESTATE SALES: Try such books as the Real Estate Sales Handbook, Consultive Real Estate Agent, Listing and Sales Success, Modern Real Estate Practice, the Real Estate Sales Guide, Millionaire Real Estate Investor, Sales Genius, Road to Wealth, and many more. With a virtual library of books and magazines at your fingertips, it is hard for me to imagine any excuse for not setting your sights high in 2010, improving your 8
  • 9. skills and changing your life today. For those of you who have set your goals and have started the process of self-improvement, I wish you an outrageously successful year. Reprinted by Permission of Ryan Shaughnessy / The Lafayette Report - All Rights Reserved (2010). A Word from Our Sponsor - PARAMOUNT MORTGAGE From the WCR-Metro STL Tech Toolbox - Websites to This month's Business Resource Meeting was Track Your 2010 Resolutions generously sponsored by PARAMOUNT MORTGAGE COMPANY. We would like to thank our sponsor for their support as well as their informative presentation. Ruth Battle, Senior Vice President of Paramount Mortgage, outlined several issues and offered tips on how to best manage the loan process. TIP 1 - BE FAMILIAR WITH THE TIME FRAMES. Did you make any personal resolutions or set business goals for 2010? New federal laws and regulations mandate waiting periods for almost every aspect of the loan transaction. Here are four websites from the WCR-Metro STL Tech There are no more "last minute" closings or dramatic Toolbox to assist you in setting your goals, developing a changes at the closing table. daily action plan and tracking your success. TIP 2 – ACCURACY IS IMPERATIVE. • www.getgoaling.com New federal laws and regulations mandate precise • www.disciplanner.com disclosure of fees. Realtors should anticipate providing accurate third party information such as title fees to the • www.trackngraph.com lender early in the loan process. • www.goalsontrack.com TIP 3 - HOME VALUATION CODE OF CONDUCT. Here are two websites from the WCR-Metro STL Tech Realtors should be aware of appraisal related issues Toolbox with articles on performance management: associated with the HVCC. Common complaints include: Timely submission and review of appraisals, national • www.mindtools.com appraisal firms unfamiliar with local conditions, low • www.top10salesarticles.com valuations and poor communication. To avoid problems, take a proactive approach providing accurate information For reviews on these and other websites, visit regarding the subject property and comparable sales. www.makeuseof.com. TIP 4 - CONSUMER PROTECTION - PARTICIPATE IN THE PROCESS. It is important to be aware of proposed of proposed legislation, understand possible consequences and voice concerns. New federal laws and regulations mayresult in 9
  • 10. increased fees and rates, closing delays, and less efficient When it comes to the Extended Federal Home Buyer Tax service from lenders. Credit, you can't afford to wait until the last minute to purchase a new home. The government changed some TIP 5 - USE A LENDER YOU TRUST. of the laws and regulations associated with mortgage There have been dramatic changes in underwriting and lending including the adoption of the Home Ownership regulatory guidelines. In today's market, experience and Equity Protection Act ("HOEPA"), the Housing matters. It is important in today's market to have a lender and Economic Recovery Act ("HERA"), new Truth who is knowledgeable regarding guidelines and has a in Lending Act disclosure regulations, and the Home plan to get loans closed. Valuation Code of Conduct ("HVCC"). To view the INTERESTED IN LEARNING MORE? new Truth in Lending Act regulations, click on: Revised TILA Regulations. For more information on Paramount Mortgage's loan products and services, contact Gordy Here is a summary of the regulations: Pilkington at 314-372-4324 or via e-mail to • Initial Loan Disclosures: Within three business gpilkington@paramountmortgage.com. Or, visit their days after the submission of a loan application by websiteat www.ParamountMortgage.com or their the borrower to the lender, the lender must provide corporate blog at www. ParamountMortgage.com/blog. the borrower with the initial Truth in Lending Act RECOMMENDED READING - Recent Articles Posted disclosures. to Paramount Mortgage's blog: • Mandatory Review Period: The lender may not • Some Areas Hot; Others Take a Breather close the loan until seven business days after the delivery of the initial Truth in Lending Act • Top Savvy Home Buying Tips for 2010 disclosures. • Are Free Credit Reports Really Free? • Revised Disclosure Requirements: If the APR • Giving the Gift of a Down Payment disclosed on the initial Truth in Lending Act disclosure increases by more than .125%, the lender • IRS-Tips About The Extended Home Buyer Tax must provide the borrower with revised Truth in Credit Lending Act disclosures at least three business days • Proposed Missouri Program to Pay First-Year prior to the closing date. Property Taxes • Appraisal Report: The lender must provide the borrower with a copy of the appraisal report three business days prior to the closing date. POTENTIAL IMPACTS ON THE APR The borrower, their agent and the lender must be aware of these requirements and must manage the loan process to minimize the possibility of delays in closing dates New Government Regulations attributable to changes in the APR. Here are common occurrences that may impact the APR and may thereby May Impact Your Closing Date trigger the requirement that the lender provide revised Truth in Lending Act disclosures to the borrower with or without the three day waiting period after the delivery of the disclosures: • Unlocked Rate • Change in Loan Amount NEW GOVERNMENT REGULATIONS MAY • Loan Product Changes IMPACT YOUR CLOSING DATE • Rate Re-Lock due to Market Improvements 10
  • 11. • Change in Closing Date • Promptly issue any revised Truth in Lending Act disclosures at least 3-days prior to the closing date. • Changes in Loan or Settlement Fees For the Settlement Agent: HOW TO AVOID DELAYED CLOSING DATES In today's lending climate, it is important that the • Provide the lender with accurate settlement fees purchaser/borrower, real estate agent, lender, and upon receipt of the initial title order. settlement agent work together to ensure timely closings. Each participant in the sales transaction has a role to play. With a little planning, these new regulations shouldn't Here are some general tips and suggestions: impact you closing date. For the Borrower/Purchaser: Reprinted by Permission of Ryan Shaughnessy / The Lafayette Report - All Rights Reserved (2010). • Obtained a credit based pre-approval letter prior to searching for a new home. • Plan for at least a 30 day close. • Request a written time line of the loan process so you know and understand the deadlines for each step in the loan process and understand the impact that missed deadlines may have on your closing date. • Review the appraisal requirement and consider whether or not to waive the 3-day review period The Many Faces of WCR-Metro STL prior to closing. • Select your loan product and lock your interest rate at least 10 business days before the closing date. For the Real Estate Agent: • Set realistic expectations by providing the borrower/ Despite the first heavy snow storm of the season, WCR- purchaser with a time-line with milestone dates Metro STL still had a very nice turnout of 60 members associate with the loan process. and guests at 2010's first Business Resource Meeting to listen to nationally renown guest speaker Dieter Pauwels. • Discuss the new regulations with the borrower/ purchaser specifically explaining what actions or NEXT UP - BUSINESS RESOURCE MEETING: changes might impact the closing date. The Mega Networking Event with the Home Builders Association of St. Louis and Eastern Missouri is set for • Manage the loan process, including missed February 4, 2010. Click here for the February Business deadlines that could impact the closing date. Resource Meeting flyer. To make your reservation, • Confirm that accurate settlement fees are promptly contact Shelly Clark at Shelly@CardinalSurveying.com sent by the settlement agent to the lender at least 10 or 636-357-5062. days prior to the closing date. RESERVATION POLICIES: Due to space limitations For the Lender: and contractual commitments, WCR-Metro STL is discontinuing the availability of "walk-in" registrations • Promptly obtain information from the settlement for its Business Resource Meetings. A limited number agent regarding closing fees. of additional "stand-by" registrations will be available at each meeting. However, a "stand-by" reservation does • Promptly issue the initial Truth in Lending Act not guarantee entrance and is subject to availability. disclosures at least 3-days after the submission of To guarantee a seat and lunch at the meeting, you are the loan application. strongly encouraged to make a reservation by contacting • Confirm selection of the loan product and lock the Shelly Clark at Shelly@CardinalSurveying.com prior to interest rate at least 10 days prior to the closing date. 11
  • 12. noon on the Monday before the meeting. Reservations may be cancelled prior to noon on the Tuesday before 2010 WCR-Metro STL the meeting. Cancellations after this deadline will not be Fundraising Events honored and all "no shows" will be invoiced for the full ticket price. In the event that a person is unable to attend after the cancellation deadline, a substitute may attend the meeting by notifying the person at the registration table of the substitution at the time of check-in. GOT PHOTOS? Post under the Photo Section on the Boxes Tab of the Facebook Fan Page. This month's photos provided courtesy of Liz Connolly and Barbara Keathley. Don't miss our first 2010 WCR-Metro STL fundraising and networking event on February 11th. The MARDI GRAS HAPPY HOUR AND KARAOKE EVENT will be held at Big Daddy's in Soulard at 1000 Sidney Street. Space is limited to the first 120 people so register early! Doors open at 4 pm with free drinks and appetizers from 5 to 8 pm. Sponsored contestants will perform for votes in karaoke contest. Karaoke sponosrship is $30 per individual or duet and votes may be purchased at $1 per vote. Event tickets for this event are $30.00 per person. Costumes, masks and beads are encouraged. Fax ticket reservation form to Bob Sargent at 314-628-2196. This event is generously sponsored by Assured Title Company, American Eagle Credit Union, Continental Title and USA Mortgage. Registration forms can be found at http:// www.box.net/ shared/dqiiq7rvmu. 12
  • 13. Word on the Street... WCR Testimonials This Month's WCR-Metro STL Spotlight on Success goes to the 2009 Governing Board, our active WCR membership and our WCR sponsors and supporters in the business community. Excellence takes time and commitment. To each member who volunteered for a committee or event, your hard work was noticed and appreciated. Just see the comments from our members SAVE THE DATES FOR THESE GREAT WCR- below: METRO STL FUNDRAISING AND NETWORKING EVENTS: • Beale Leubben/Buyer’s Protection Group: The St. Louis Women’s Council of REALTORS® is • May 19th - URBAN BUS TOUR. This event will the best resource for education, networking, and start in Clayton and will include stops in Clayton, relationships. I have sent countless referrals to Lafayette Square, Soulard and more. Food and agents in WCR through my association with this beverages will be provided at each stop. Early excellent organization. Our members are the most bird tickets purchased before April 30 are $40 per professional experts I have ever had the good person. fortune to work with! • July - TBD - MAN AUCTION. This event will be • Ryan Shaughnessy/PREA Signature Realty: held at Jive & Wail in Maplewood. Auction will By regularly attending the business resource feature some of your favorite WCR members on the meetings, we also developed relationships with real auction block. estate professionals as well as affiliates. These • August 11th - CRAZY BOWL. This event will be relationships have been invaluable. I don't know held at Saratoga Lanes in Maplewood. any other group that is as inviting, welcoming • November 10th - 2010 VENDOR EXPO AND and readily willing to offer assistance as our local FASHION SHOW. This event will be held at the WCR chapter. We met experienced brokers, sales Sheraton Westport Chalet. managers and agents who were willing to share their insights, experiences and resources. These people INTERESTED IN SPONSORING AN EVENT? We are some of the best and brightest in the industry and are currently looking for sponsors for our 2010 WCR- we are proud to call them our friends and colleagues. Metro STL fundraising and networking events. For more • Bob Sargent/USA Mortgage: The WCR is an information on sponsorship, contact Bob Sargent at excellent way to promote what I do in the real estate bsargent@usa-mortgage.com. industry. I make home mortgages for buyers of real estate. By attending these meetings and working on the governing board, I have developed many fantastic friendships and business relationships. The WCR offers tremendous leadership opportunities. The WCR resource meetings are also great for 13
  • 14. learning about the latest trends and what works well promotes education, professional development and in today's market place. relationships. I have learned so much from our programs and speakers. It’s virtually impossible • Joan Taylor/Assured Title: It is my pleasure to be a not to grow and become a better person when you member of the Women's Council of REALTORS® are around this group! My favorite thing about in St. Louis. Involvement in the organization has being part of our chapter is the interaction with offered me the tools to succeed in today's market. our membership and the way our members build The Women's Council of REALTORS® has top each other up instead of constantly competing with notch leaders who recognize the need for education, each other. This group of professionals will not networking and relationship building to provide only teach you what they know, but will also cheer agents with the tools and support needed to grow you on, celebrate your success and support you their business and be successful! Hats off to this whenever you are in need. You just couldn’t ask for organization and the determination to be on the at a better organization to devote your time to while the cutting edge of real estate in St. Louis. working to improve yourself and your business! • Evren Senol-RE/MAX Results: There is no • Danielle Bond/American Eagle Credit Union: Our substitute for experience and human interaction. I Chapter of WCR is exceptional! Although I have believe that my business has grown because of my only been a member of the Chapter for a few interactions in WCR. I keep learning new things years, my network of close Business Associates at every meeting and also by interacting with the has definitely grown. I have definitely noticed an Realtors and Affiliates I met at WCR. I could be increase in business since joining WCR. On a locked up in an office making phone calls, doing personal note I would like to thank Carolyn Mantia paperwork, etc. all day long, but I choose to better for pulling me away from the wall and encouraging myself and have more fun while achieving that at me to have an active membership. WCR. • Elizabeth Robb/Robb Partners, Affiliate of • Ben Davenport/Rottler Pest & Lawn Solutions: Dielmann Sotheby's International Realty: I have It's more than just face time. It's more than just enjoyed the educational opportunities of Women's marketing. It is a chance to build relationships. Council for a number of years. On the national WCR is not just business, but it is loads of fun. WCR level, no other organization offers such cutting edge meetings are a way for me to meet people who know information. On the local level, the organization tons of other people. That's good for relationships fosters opportunity for individual growth. I am and business. proud to be a member. • Shelly Clark/Cardinal Surveying: When I first got involved with WCR a few years ago, I thought Participation isn't just showing up... It's getting involved! that the main reason I would go to the luncheons Interested in getting involved by joining a committee would be to rub elbows with folks in the real estate or sponsoring an event? Contact Carolyn Mantia at industry. I must admit that while I do enjoy this carolynmantia@gmail.com. aspect of what Women's Council has to offer, I find myself getting even more out of the programs at the luncheons. This organization is focused on helping you to better yourself, your relationships and YOUR BUSINESS. That's the bottom line... we're all here to make money - and the programs have encouraged me to think outside the box, go places I hadn't thought of and trust in myself. Who wouldn't want to be a part of Women's Council? • Michelle Silies/PREA Signature Realty: The Women’s Council of REALTORS® has afforded me an opportunity to connect with an incredibly professional group of individuals that 14
  • 15. Establish yourself as the expert in your field, share your Join WCR-Metro STL on Your expertise with members, and grow your referral business. Favorite Social Networking Sites TIP NO. 4-Post your personal or corporate Facebook Fan Page URL under the Discussion Section of the LinkedIn Group or the Discussion Tab on the Facebook Fan Page. Make it easy for your business partners and colleagues to find your Fan Page on Facebook. Facebook Fan Pages for WCR-Metro STL members will appear on the Favorite Page Section of the Facebook Fan Page. JOIN WCR-METRO STL ON YOUR FAVORITE TIP NO. 5-Submit an article for inclusion in the next SOCIAL NETWORKING SITES: issue of the WCR METRO ST. LOUIS E-ZINE. If your article is selected for inclusion in the WCR METRO • FACEBOOK FAN PAGE: Become a Fan of the ST. LOUIS E-ZINE, win a FREE AD in the next Metropolitan St. Louis Chapter of the Women's WCR METRO ST. LOUIS E-ZINE. Council of REALTORS® on Facebook: http:// www.facebook.com/WCRStLouis TIP NO. 6-Follow WCR-Metro STL on Twitter. Our Twitter Username is: @WCRStLouisMO. Daily tips are • TWITTER: Follow the Metropolitan St. published to the WCR-Metro STL TwitterFeed. Here is Louis Chapter of the Women's Council of the current line-up of daily tips: REALTORS® on Twitter: @WCRStLouisMO or http://www.Twitter.com/WCRStLouisMO • Mondays - Inspection Tip of the Week (available • LINKEDIN GROUP: Connect with now) the Metropolitan St. Louis Chapter of • Mondays - Lender Tip of the Week (starting the Women's Council of REALTORS® 01/2010) on LinkedIn: http://www.linkedin.com/groups? gid=2395493&trk=myg_ugrp_ovr • Tuesdays - Twitter Tuesday (available now) • YOUTUBE CHANNEL: Coming Soon-The WCR- • Tuesdays - Title Tip of the Week (starting 01/2010) Metro STL Channel on YouTube.com. • Wednesdays - Going Green (available now) 7 EASY TIPS ON HOW TO GET STARTED USING • Wednesdays - Legislative Affairs (starting 01/2010) THE WCR-METRO STL SOCIAL NETWORKING • Thursday - LinkedIn Pros (starting 01/2010) SITES: • Thursday - Real Estate Technology 2.0 (available TIP NO. 1-Write an introduction discussing your now) business, business philosophy, practice areas, website, • Friday - Sales Tip of the Week (available now) new products, etc. Gain recongition for your personal or corporate brand. Post to Discussion Section of the • Friday - Facebook Friday (starting 01/2010) LinkedIn Group or the Wall on the Facebook Fan Page. • Saturday - Motivational Movies (available now) TIP NO. 2-Post photographs or videos from WCR- • Saturday - YouTube Sales Training Videos Metro STL events. If your photograph is selected for (01/2010) inclusion in the WCR METRO ST. LOUIS E-ZINE, win a FREE AD in the next WCR METRO ST. LOUIS E- If you don't have or use a Twitter account, read the ZINE. most recent Tweets on the News Section of the LinkedIn TIP NO. 3-Post your RSS URL for your personal or Group or the Boxes Section of the Facebook Fan Page. corporate blog under the Discussion Section of the TIP NO. 7-Post your WCR testimonials under the LinkedIn Group or the Discussion Tab on the Facebook Discussions Tab of the LinkedIn Group and the Fan Page. Your blog will then be included in News Discussions Tab of the Facebook Fan Page. Section of the LinkedIn Group and in the Blog Section under the Boxes Tab on the Facebook Fan Page. THIS MONTH'S SOCIAL MEDIA SPOTLIGHT... Special thanks to Mike O'Shea for his regular 15
  • 16. Tuesday posts to the News Section of the LinkedIn know where to start" to "My broker doesn't provide Group discussing insurance issues associated with the us with a blogging platform." ownership and sale of residential property. • Category 2: I often get comments that bluntly claim that "blogging" simply doesn't work. Often, these comments start with "I tried it for a month..." and end with "it didn't generate any leads or income." There is often a common thread to these discussions. In both cases, the failure to start blogging and the failure to Building a Strong Internet continue blogging often is directly related to the failure to develop a blogging strategy, the failure to identify your Presence by Blogging - Real target audience and the failure to write dynamic posts. Topics that Drive Traffic and Add into the mix the use of an inferior blog platform, the failure to understand keywords and the basics of search Generate Leads engine optimization, the failure to integrate your blog into your other marketing plans, lack of commitment and poor execution - and you have a pretty good recipe for a disastrous, time wasting experience with blogging. WHAT BLOG POSTS GENERATE LEADS? Now, after my first 12 months of blogging, I decided to look back upon my 400 blog posts in an attempt to BLOGGING AS AN INTERNET MARKETING determine what topics seemed to generate views and STRATEGY comments, what topics seemed to elicit a comment or When it comes to building an internet marketing inquiry, and what topics seemed to generate traffic to my presence, real estate agents should have a multi- website, active leads and even commission income. In prong strategy that includes a brokerage website, an conducting this unscientific review, there seemed to be agent website, a blog, listing feeds to search portal certain categories that generated more interest. However, sites, participation in forums and social networking interest in the form of comments and business generated sites. Despite the growing popularity of blogging as a from the post often were not mutually exclusive or even marketing tool by businesses generally, real estate agents related. Some of my posts that received few or even no still appear to be reluctant to embrace blogging as a comments often were the posts that generated substantial marketing strategy to build their internet presence. In the or meaningful traffic to my website, active leads and even 2009 NAR Technology Survey, 8% of Realtors viewed commission. "blogging" as "important" for generating leads whereas So, after reviewing my posts, I found that almost all of 20% of Realtors viewed "blogging" as "unimportant". my posts could be placed in one or more of the following WHY BLOGGING DOESN'T GENERATE LEADS categories: (FOR SOME)? • #1 - HyperLocal Neighborhood Posts: These So, why are Realtors so reluctant to embrace blogging posts focus on a single city, neighborhood or as an internet marketing strategy? In speaking at sales even street and ranged from market reports and meetings at brokerages in the St. Louis area, I often available properties to neighborhood news and receive two common responses to this question: events. Often, these posts received the fewest number of comments. However, these posts • Category 1: I often get comments that seem to generated the most inquiries, leads and income. indicate that real estate agents are intimidated by blogging. The comments range from "I don't write • #2 - Market Reports - These posts focus on market well..." to "I don't have any great insights to offer" statistics ranging from single year reports to ten year to "I don't have time to write articles" to "I don't summaries on existing home sales, housing starts, and more. These posts generated the least number 16
  • 17. of comments but delivered the most traffic to our seem generate too many inquires but were well website. received by existing customers and clients. • #3 - Legislative/Regulatory Update Posts: These • #8 - Reblog or Link Posts: These posts were posts focus on regulatory and legislative issues often used because of time constraints, involved a on national, state and local levels and ranged specialized field or were just so well-written that from annual legislative updates to commentary they needed to be disseminated to my readers in on pending legislative proposals to summaries of their original form. current regulatory changes - particularly related to • #9 - Lists/Best Of Posts: These posts focus on FannieMae and FHA lending guidelines. Often, top or best of lists prepared by national news these posts had the largest number of comments magazines, foundations, etc. It is difficult to which developed into a healthy debate on the issues determine the impact of these posts had - except that at hand. Although these posts didn't seem to interest they promoted the areas that we serve. consumers in general, the posts did generate interest from other real estate professionals - particularly on • #10 - Best Practice Posts: These posts generally LinkedIn Groups. started as "rants" and were often toned down after further reflection. Occasionally, these were direct • #4 - Business Profile Posts: These posts focus or indirect responses to other posts read on a specific on restaurant reviews, profiles of neighborhood issue. Although these posts weren't intended to businesses and an occasional interview with a generate direct business, these posts were extremely neighborhood leader. These posts provided some effective in explaining our business philosophy and of greatest exposure for our brokerage. More practices. importantly, these posts developed relationships resulting in some joint marketing and referral • #11 - Motivational Posts: These posts were often business and enhanced our reputation as focused on staying motivated in a down market. neighborhood specialists. Also, these posts served Again, they didn't seem to generate much business. as good content for customers who were relocating However, often they were the most enjoyable to to the neighborhoods that we serve. write and were often used in connection with sales meetings. • #5 - "How To" Instructional Posts: These posts focus on sales training, technology and social • #12 - Satire Posts: These posts were intended networking sites. Often, these were multi-part to highlight specific positions and to tell a story series. These posts were the most highly read using a combination of humor and sarcasm. by my own agents, assisted in the recruitment of • #13 - Informational Posts: These posts generated a new agents and resulted in a number of speaking good deal of non-real estate related business and engagements with professional associations, civic often suffered from being too technical or too long. groups, and other real estate brokerages, title However, these posts used hypothetical situations companies, and other real estate professionals. to describe how such situations and issues could or These posts served as great introductions to other should be addressed. The posts often explained our real estate professionals in the area. approach and problem solving skills. • #6 - Research Posts: These posts were based • #14 - Video/Photo Posts: These posts generated on real estate related research studies conducted occasional requests for re-use of the photos. If we on a range of issues. Often, these posts were were grading these posts, we would probably give related to current events or trends and included it an incomplete. Too few posts to truly get a good commentary that often generated widely divergent read on the impact that they could have. opinions on the validity of the studies, missing data, etc. These posts generated interviews and inquiries • #15 - Listings Posts: These posts were difficult to from journalists. track when using html from other sources. When the posts were based on direct content as opposed • #7 - Either/Or Posts: These posts were generally to html code, the posts improved our placement for designed to compare and contrast particular select keywords on Google search results. services, loan programs, etc. These posts didn't 17
  • 18. • #16 - Public Service Announcements: These posts • Tiffany Hamilton, Hamilton Group Real Estate were intended solely to show support for a particular • Jai Morris, Gateway Real Estate Sources issue. Often, they were only tangentially related to real estate. However, they were intended and • Andrea Lenzen, Prudential Alliance received as "we care about you" statements. This year's program has already started. Here are some So, before you say blogging doesn't work, first answer upcoming dates: this question: Did you post original content for a clearly defined audience with a good value proposition and a concise call to action that offered a personal insight, a tangible benefit for the reader, or an interesting, unusual or controversial slant on a current event or issue? If you can't answer "yes", then the blogging experiment may have failed because of poor execution or planning and not because blogging is "unimportant" as a marketing tool. If you are a real estate professional and are new to blogging, the time is now to sign-up for an ActiveRain blog. There is no better real estate community or more supportive blog platform to learn the basics of blogging and discover some great tips on how to make blogging work for you and your business. Reprinted by Permission of Ryan Shaughnessy / The Lafayette Report - All Rights Reserved (2010). INTERESTED IN PARTICIPATING IN THE 2011 LEADERSHIP PROGRAM? Get involved today and get your applications in early for next year's leadership class. 2010 WCR-Metro STL Leadership Program Upcoming Training Events Congratulations to this year's participants in the 2010 WCR Metropolitan St. Louis Leadership Program: • Shelly Clark, Cardinal Surveying & Mapping • Michelle Silies, PREA Signature Realty FOR MORE INFORMATION ON THESE • Danielle Bond, American Eagle Credit Union UPCOMING PROGRAMS, CLICK ON THE GRAPHICS BELOW TO GO TO THE EVENT • Kitty Williams, Assured Title SPONSOR WEBSITES. • Karen Robertson, Coldwell Banker Gundaker 18
  • 19. Upcoming WCR Meetings BE SURE TO MARK YOUR CALENDARS... 19
  • 20. WCR-Metro STL Sponsors and Supporters 20
  • 21. • VP, MEMBERSHIP • Jillian Butler • Keller Williams Realty St. Louis • jillbutler@kw.com • SECRETARY • Beale Luebben • Buyers Protection Group/ABA Inspections • beale@bpgwi.com • TREASURER • Vivian McBride • First American Title • vmcbride@firstam.com Our Chapter Leadership MISSION STATEMENT 2010 STANDING COMMITTEES We are a network of successful REALTORS® • BUDGET & FINANCE CHAIR empowering individuals to exercise their potential as • Danielle Bond entrepreneurs and industry leaders. • American Eagle Credit Union • dbond@abecu.org 2010 CHAPTER OFFICERS • PRESIDENT • Elizabeth Robb • BY-LAWS/STANDING RULES CHAIR • Robb Partners, Affiliate of Dielmann Sotheby’s • Jane Miller International Realty • Heartland Bank Mortgage • erobb@robbpartners.com • jmiller@heartland-bank.com • PRESIDENT-ELECT • MEMBERSHIP CHAIR • Carolyn Mantia • Brett Nelson • RE/MAX Results • Advantage Realty • carolynmantia@gmail.com • brettn8@yahoo.com 21
  • 22. • NOMINATING CHAIR • AUDIT CHAIR • Past President Jean Ewell • Mary Carter • Keller Williams Southwest • RE/MAX Best Choice • jeanewell@aol.com • mary@askmary.info • PAST PRESIDENT 1 • AWARDS & RECOGNITION CHAIR • Jan Thomas • Chris Woods • Dielmann Sotheby’s International Realty • St. Louis Association of REALTORS® • connetwithjan@janthomas.net • cwoods@stlrealtors.com • PAST PRESIDENT 2 • CHAPTER EXCELLENCE CHAIR • Sharon Wynn • President-Elect Carolyn Mantia • Keller Williams Realty St. Louis • RE/MAX Results • sharon@thewynningteam.com • carolynmantia@gmail.com • PROGRAMS & EDUCATION CHAIR • HOSPITALITY & RESERVATIONS CHAIR • Liz Connolly • Shelly Clark • INhanceIT! Home Staging • Cardinal Surveying & Mapping • liz@inhanceitstaging.com • cardinalsurveying@sbcglobal.net • WAYS & MEANS CHAIR • LEADERSHIP CHAIR • Bob Sargent • Jane Martin • USA Mortgage • Coldwell Banker Gundaker-South County • bsargent@usa-mortgage.com • jmartin130@aol.com 2010 SPECIAL COMMITTEES • PARLIAMENTARIAN • AFFILIATE CHAIR • Mary McBride • Joan Tobin • RealtyNET Mary McBride • Reverse Mortgages Specialist/USA Mortgage • rnmcbride@aol.com • jtobin@usa-mortgage.com 22
  • 23. • PUBLIC RELATIONS CHAIR • Michelle Silies • PREA Signature Realty • msilies@preasignaturerealty.com • SLAR LIAISON • Chris Woods • St. Louis Association of REALTORS® • cwoods@stlrealtors.com 2010 TASK FORCES • Technology Task Force • Ryan Shaughnessy • PREA Signature Realty • ryan@preasignaturerealty.com 23
  • 24. highlight our chapter’s commitment to the core mission THE GO 2 NETWORK FOR ST. LOUIS REAL ESTATE PROFESSIONALS... of developing the leadership skills of our members. GET IT HERE, GET IT NOW Here are some great upcoming leadership training The WCR Metro St. Louis E-Zine is a monthly publication of programs: the Metropolitan St. Louis Chapter of the Women's Council of REALTORS®. For more information, visit the WCR-Metro MARCH 9, 2010 STL website at www.WCRSTL.org. To submit an article or WOMEN IN THE BOARDROOM inquire about advertising opportunities, contact Michelle Silies at The Metropolitan St. Louis Chapter of the Women’s MSilies@PREASignatureRealty.com. Council of REALTORS® is co-sponsoring a networking event and round table discussion with local women A MESSAGE FROM THE business leaders at the Hyatt Regency Hotel. The panel will include: Beryl Raff/Helzberg’s Diamonds, Gina PRESIDENT Galgano Hoagland/Collaborative Strategies Inc. and Laura Herring/IMPACT Group. For more information on this event, click on Women in the Boardroom. MARCH 11, 2010 WCR LIVE - ST. LOUIS BROKER CONFERENCE CALL - PORTRAITS IN LEADERSHIP EPISODE The Metropolitan St. Louis Chapter of the Women’s The Metropolitan St. Louis Chapter of the Women’s Council of REALTORS® strongly believes that its Council of REALTORS® is sponsoring a FREE core mission is to identify, develop and support the conference call as a part of its WCR LIVE internet next generation of industry leaders. It isn’t just about radio show and podcast. This episode will include a identifying natural leaders who already have strong round table discussion on identifying, developing and leadership skills. It is about identifying members with supporting leaders as well as such topics as the benefits of potential, encouraging their participation, providing mentoring, how to effectively delegate tasks, how to deal leadership training and offering opportunities to our with micro-managers and more. For more information on members to fulfill their potential and to be future the show, click on WCR LIVE. leaders. In this month’s President’s Message, I wanted to 1
  • 25. MARCH 19, 2010 • In This Issue - Editor's Notes - p. 2 WCR LEADERSHIP SUMMIT • 2010 Membership Drive - This Month's Challenge - p. 3 The Women’s Council of REALTORS® is sponsoring its annual leadership training summit that will include • New Member Introductions - p. 5 training, practice and take-away tools regarding such • Get the New WCR Toolbar - p. 5 topics as leadership essentials, public speaking skills, planning and delivering effective meetings, time • Business Resource Meeting-February, 2010 - p. 7 management skills and conflict management strategies. • A Word from Our BRM Sponsor - INhance IT! - p. 8 For more information on this event, click on WCR Leadership Training. • A Word from Our BRM Sponsor - Assured Title - p. 11 MARCH 25, 2010 • Next Business Resource Meeting - Technology WCR METRO ST. LOUIS E-ZINE Panel - p. 12 The March edition of the WCR Metro St. Louis E- • WCR Reservations - p. 14 Zine will feature articles on leadership training as well as a spotlight on WCR leaders called “Portraits in • 2010 Fundraising Events - p. 15 Leadership.” Articles will discuss the character traits • WCR LIVE - Streaming Audio and Podcast - p. 17 of leaders, leadership styles and current approaches to • WCR Leadership Program Update - p. 19 business leadership. • Stay Informed - Prop A - Metro Sales Tax - p. 19 Space is limited for these events and these events sold out last year - so register today! If you are interested • Member Article - Expanding Your Sphere of in participating in the WCR-Metro STL, we have a Influence - p. 20 leadership position and role for you. To become more • Member Article - The WCR Open - p. 21 involved, please contact me at erobb@robbpartners.com to discuss available committee assignments suitable to • Google Tools for REALTORS® Series - Google your time constraints and interests. Calendar - p. 23 Elizabeth Robb, 2010 WCR-STL President • Google Tools for REALTORS® Series - Google Alerts - p. 29 • Google Tools for REALTORS® Series - Google Wave - p. 31 • Google Tools for REALTORS® Series - Google Base - p. 36 • Upcoming WCR Events and Meetings - p. 39 IN THIS ISSUE • Our 2010 Leadership - p. 40 • Our Contributors and Sponsors - p. 42 NOTES FROM THE EDITOR: NEW CORPORATE SPONSOR - INVESTORS TITLE In this issue, the Metropolitan St. Louis Chapter of IN THIS ISSUE: the Women’s Council of REALTORS® is pleased to announce that Investors Title Company is now the • A Message from Our President - p. 1 corporate sponsor for the 2010 WCR Metro St. Louis 2
  • 26. E-Zine. With the generous support of Investors Title be uploaded to the WCR Metro St. Louis Facebook Company, we will be able to continue the expansion and Fan Page. If you would like a copy of any photograph real estate news coverage of WCR Metro St. Louis E- for your personal use, please send an e-mail to me at Zine. MSilies@PREASignatureRealty.com. DELIVERY METHODS REPRINTS For this issue, we have expanded our media formats We encourage our WCR members to share the to include an audio version (MP3) of the WCR Metro WCR Metro St. Louis E-Zine with their colleagues. St. Louis E-Zine. The audio version is powered by For permission to use the articles contained in Odogio.com. Current methods of delivery for the WCR the WCR Metro St. Louis E-Zine with attribution Metro St. Louis E-Zine include e-mail, download to the author, contact Ryan Shaughnessy at from WCR-Metro STL website, RSS feeds and now Ryan@PREASignatureRealty.com. MP3 downloads. If you are a member and did Thanks for reading, and we'll see you next month. not receive a copy of the January Edition of the WCR Metro St. Louis E-Zine, please e-mail me at Michelle Silies, 2010 Public Relations Chair MSilies@PREASignatureRealty.com. MEMBER CONTRIBUTIONS We would encourage members to make their mark on the WCR Metro St. Louis E-Zine. It can be as simple as posting a photo, suggesting a topic, submitting a website review, etc. or as complicated as submitting a full-length article on substantive subjects ranging from MEMBERSHIP DRIVE - THIS RESPA to the CVC and more. Member contributors receive a FREE box advertisement in the WCR Metro MONTH'S CHALLENGE St. Louis E-Zine as our thank you for your contribution. The next deadline for member contributed articles and other submissions is MARCH 11, 2010. To submit an article, photograph, etc., please send it to me at MSilies@PREASignatureRealty.com. ADVERTISMENTS The Metropolitan St. Louis Chapter of the Women's Don't see your ad in WCR Metro St. Louis E-Zine? It Council of REALTORS® continues its 2010 isn't too late to take advantage of the 10 ad insertions Membership Drive. Last month, we encouraged our for $100.00 promotion. Expose your product or service members to bring a guest and potential member to to over 1000 REALTORS® per month. For a limited the MEGA Networking Event jointly sponsored with time, we will even create your advertisement. For more the Home Builders Association of St. Louis and information on advertising opportunities, contact Mary Eastern Missouri. The response was overwhelming Carter at mary@askmary.info. with approximately 146 WCR members and guests in PHOTOGRAPHS attendance. You spoke... we listened. In addition to the inclusion For March, we renew our challenge to each WCR of substantive articles in the WCR Metro St. Louis E- member to actively reach out to their colleagues and Zine, we will be expanding our photographic coverage lender, title, inspection and other partners to recruit new of WCR events in future additions. Elena Collins and members by exposing guests and potential members to MaryAnn Manion have volunteered to take and edit our Business Resource Meetings. Unlike our challenge photographs at WCR events. These photographs will for February, we are encouraging each WCR member 3