Booth etiquette is an important part of your trade show strategy. This slideshow includes Do's and Don'ts to help your booth staff maximize ROI for a given event. A note to all trainers: This presentation is intended to give you a jumpstart. Please customize, add, and brand appropriately for your company and event. Visit www.launchsolutions.com/blog for more tips.

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Trade Show Booth Pointers:
Be a Host and an Attendee
At trade shows you have the opportunity to be both a
gracious host and an attentive attendee. Here are
some tips for navigating both roles with ease.

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Be a Host
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As when hosting any party or gathering,
you want to make sure visitors to your
booth are happy and engaged, and leave
believing it was worth their time.

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When you’re at your booth…
• Greet prospects in the aisle
• Use your product demo or giveaways to engage people
• Ask visitors questions: What do they do? What
are they looking for at the show?
• Exchange Twitter handles with your guests to
connect later
• Take pictures and tweet them (remember to use
the show hashtag, e.g., #OpticsPhotonics)
• Use the visitor lounge to make calls, check email and grab a
quick snack
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Don’t…
• Spend the whole time hiding behind the table, or your laptop
or phone – get out and meet people
• Leave your booth unattended – if you need a break, ask a
booth neighbor to cover for you
• Let laptop bags, purses, or other personal belongings clutter
the booth area
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Be an Attendee
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When you’re not manning your booth,
explore the rest of the show. Visit people
who haven’t already visited you, or view a
demonstration and learn something new.

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If you’re walking the show, or if there’s
downtime…
• Visit a fellow exhibitor.
– Learn about emerging technologies or industry trends.
– Bring giveaways to exhibitors who might be prospects.
– Tweet about other companies.
– Leave your business card with people you visit.
• Take advantage of demonstrations, forums,
and other events offered.
– Bring your business card for networking.
– Ask questions or offer constructive commentary.
– Tweet about the presentation or review it on your blog.
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Don’t…
• Sit on the sidelines. Yes, you should observe, listen, and learn,
but remember, you have something to offer, too. Even if it’s
your first time at a show or you’re just walking it, there are still
plenty of opportunities to get involved.
• Engage with people who aren’t relevant to you.
Being a social butterfly doesn’t mean you have to talk to
everyone in attendance. Be selective and visit the people who
make the most sense for your goals.
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More from the Launch Team Blog
• Photonics West 2015 Sales Lead Survey Results
– What kind of numbers can you expect?
• Best and Worst of the Photonics West 2016 Exhibition
• What to Order for Your Trade Show Booth, When
• Best Practices for Trade Show Lead Follow-up
• Why Automated Lead Nurture Is a Must for Trade Show
Exhibitors
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