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Public Speaking For Scientists
  Key Success Factors to Communicate
       Research Data Effectively
          Brought to you by Principal Investigators Association




Expert comments provided by Rick Parmely, founder of Polished and Professional LLC.



  www.principalinvestigators.org   Phone: 1-800-303-0129   Email: info@principalinvestigators.org
Communicating Data-Rich Results – Key Success Factors
       article can be found in Science Pro Insider, Vol. 1 – Issue 2,
       published by Principal Investigators Association.




To subscribe to this free monthly eNewsletter visit http://bit.ly/SciencePro

Expert comments inside this article provided by Rick Parmely.

Rick Parmely is the founder of Polished and Professional LLC, a training company that specializes in
improving the communication skills of presenters everywhere, from the individual investigator to large
groups of trainers. He can be reached at rick@polishednprofessional.com

Polished and Professional provides communications coaching and mentoring on-line as well as on-site
to groups as diverse as Merck & Company, Restek Corporation and associations like the Association of
Laboratory Managers (ALMA) and the Pittsburgh Conference. PnP provides one-on-one coaching to
individuals or to larger groups at a convenient time and location, in an atmosphere conducive to
learning. They also polish written communications and professional oral presentations, readying them
for “prime time,” whether they are targeted for investors, or for local, national, or international
audiences and meetings.
Reader question:

I struggle with converting my research results
and data into interesting discussions at national
meetings.

Are there any tips that can help me to enliven
my presentations and still keep a focus on the
meat of my research – the data?
Expert Comments:
By Rick Parmely
Many presenters we hear at national meetings do struggle to provide
more than a recitation of facts and data. To a large degree, audiences
have even come to expect that a serious research project will contain
facts, figures, plots, and tables, and little else.

While presenting your data is essential, audience engagement does
not have to suffer when revealing results of great research.

                       What can be done?
Introducing Science Pro Insider
                        The only Free Monthly eNewsletter
                        focused on providing best practices on
                        obtaining grant funding, lab management,
                        career advice and much more!

                      SUBSCRIBE TODAY!
                      Visit http://bit.ly/SciencePro


 Inside November’s Issue:
 •   Communicating Data-Rich Results – Key Success Factors
 •   How to Leverage Connections for Private Funding
 •   R01 or R21? Choose The Appropriate Grant Type
 •   Dealing with the ‘Negative’ Staffer in your Lab
It is necessary at the outset to appreciate a
basic principle of all public speaking:

   In order to appeal to the mind of a listener….
       you must first find a way to appeal to the
                        heart.


                    Why?
  If the heart is not engaged, the mind starts to wander.

  Once the mind of your listener starts to wander, very little of
  what you say will be heard or remembered.
So when you begin to build the outline for your next presentation, ask yourself:

  • What aspects of my research will touch the audience?

  • What key concepts absolutely must be communicated?

  • How can I tell the story of where we began this project, who was involved,
    what has been accomplished by others, and how important the completion of
    this project is to the science or to people’s lives?

  • What data must be presented to tell that story?

  • What can the listener take away from my discussion?

Answering these questions will enable you to develop the “skeleton,” the
outline, from which you can then build a powerful talk.
Now, start putting
           “meat on the bones”
         of your skeleton outline!
         Develop a story from history, a recent news item,
         an observation in nature or another event that
         illustrates the essence of your talk.

        Hold your presentation to a few main points
        and then limit your data to only the
        essential graphs, charts and tables that
        support those few key points.

Further involve the audience with well-
planned questions that cause them to think
and stay engaged.
Finally, don’t forget a powerful conclusion!
Often, we as speakers end with one slide containing one word:




            Questions?
Ideally, questions will be entertained and answered
throughout your talk. However, if the meeting format
does not allow for that, but you are still seeking to elicit
audience questions and feedback at the end of your talk,
does that eliminate the need for an effective conclusion?




                   NO!
  In this case, the wise presenter still concludes
  powerfully, either just before the Q and A section or
  immediately afterward. Why? The last words spoken
  will stay in the mind of the listener the longest. So
  make those words your best words!
Introducing Science Pro Insider
                        The only Free Monthly eNewsletter
                        focused on providing best practices on
                        obtaining grant funding, lab management,
                        career advice and much more!

                      SUBSCRIBE TODAY!
                      Visit http://bit.ly/SciencePro


 Inside November’s Issue:
 •   Communicating Data-Rich Results – Key Success Factors
 •   How to Leverage Connections for Private Funding
 •   R01 or R21? Choose The Appropriate Grant Type
 •   Dealing with the ‘Negative’ Staffer in your Lab
Now Try It!
Develop an outline with a few key points,
wrapping the entire presentation in a
reasonable story or illustration.

Apply simplicity to your data; avoid
delivering data that is not critical to your
argument or data that lacks clarity.
Finally, conclude powerfully, tying the many
parts together into a neat, cohesive package.




     With these few tips, your talk will actively
     engage your audience and your presentation
     will indeed be a great success!
Rick Parmely
      Polished and Professional, LLC

       www.polishednprofessional.com
       rick@polishednprofessional.com
            Phone: 814-470-0598


                      Services:
On-site communications training, recording and
analysis of communications and presentations.

Call or Email Rick to set up individualized training or
     invite him to speak at your department and
                       university.
Principal Investigators Association offers a free eNewsletter, Science Pro Insider,
 free bi-weekly e-Alerts, grant application manuals, executive reports and a
 year-long series of online seminars — all devoted to helping you improve
 performance and spend more time doing what you love: the research.

 Our goal as an organization is to be the world’s leading source of real-world,
 results-oriented information for our members in all fields of science. Our
 unique approach — delivering targeted guidance, case studies, success
 strategies and best practices — has earned us a reputation for depth,
 usefulness and high-value information as well as a loyal group of members who
 rely on that information to help them with their administrative and funding
 duties.

 We invite you to review all of our products and services at
 www.principalinvestigators.org.




© 2013 Principal Investigators Association. The entire contents of this publication are protected by Copyright, worldwide. All rights
reserved. Principal Investigators Association — as well as this report — is completely independent and not controlled by any
government agency, organization or society, consultancy, contractor, or vendor. It is not endorsed by, nor does it have any official
connection with, the National Institutes of Health or the National Science Foundation. Opinions expressed by private authors are
their own, and not official government opinions.
NIH R01 Grant Application Mentor:
                                   An Educational How-to Manual

                                                • 299 Pages – 8 Unique Sections – Covering each
                                                  important facet of the NIH R01 process
                                                • A 50 min. recording “Crafting Your R01 Proposal
                                                  Like the Pro’s: 10 Insider Tips Revealed”
                                                • How-to Advice from veteran grant winners
                                                • Insights, techniques and checklists to help you
                                                  write more effectively and with confidence
                                                • BONUS! Includes sample language from funded
                                                  applications

                                                                     For More Information
Although I have served as an NIH grant reviewer for
more than 20 years, the R01 Grant Application Mentor
                                                                     http://bit.ly/R01Grant
has significantly enhanced my efforts as a reviewer and
in the preparation of my own R01 grant this year.
- Dr. Joseph C. Hall, Professor Norfolk State University

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Public Speaking For Scientists

  • 1. Public Speaking For Scientists Key Success Factors to Communicate Research Data Effectively Brought to you by Principal Investigators Association Expert comments provided by Rick Parmely, founder of Polished and Professional LLC. www.principalinvestigators.org Phone: 1-800-303-0129 Email: info@principalinvestigators.org
  • 2. Communicating Data-Rich Results – Key Success Factors article can be found in Science Pro Insider, Vol. 1 – Issue 2, published by Principal Investigators Association. To subscribe to this free monthly eNewsletter visit http://bit.ly/SciencePro Expert comments inside this article provided by Rick Parmely. Rick Parmely is the founder of Polished and Professional LLC, a training company that specializes in improving the communication skills of presenters everywhere, from the individual investigator to large groups of trainers. He can be reached at rick@polishednprofessional.com Polished and Professional provides communications coaching and mentoring on-line as well as on-site to groups as diverse as Merck & Company, Restek Corporation and associations like the Association of Laboratory Managers (ALMA) and the Pittsburgh Conference. PnP provides one-on-one coaching to individuals or to larger groups at a convenient time and location, in an atmosphere conducive to learning. They also polish written communications and professional oral presentations, readying them for “prime time,” whether they are targeted for investors, or for local, national, or international audiences and meetings.
  • 3. Reader question: I struggle with converting my research results and data into interesting discussions at national meetings. Are there any tips that can help me to enliven my presentations and still keep a focus on the meat of my research – the data?
  • 4. Expert Comments: By Rick Parmely Many presenters we hear at national meetings do struggle to provide more than a recitation of facts and data. To a large degree, audiences have even come to expect that a serious research project will contain facts, figures, plots, and tables, and little else. While presenting your data is essential, audience engagement does not have to suffer when revealing results of great research. What can be done?
  • 5. Introducing Science Pro Insider The only Free Monthly eNewsletter focused on providing best practices on obtaining grant funding, lab management, career advice and much more! SUBSCRIBE TODAY! Visit http://bit.ly/SciencePro Inside November’s Issue: • Communicating Data-Rich Results – Key Success Factors • How to Leverage Connections for Private Funding • R01 or R21? Choose The Appropriate Grant Type • Dealing with the ‘Negative’ Staffer in your Lab
  • 6. It is necessary at the outset to appreciate a basic principle of all public speaking: In order to appeal to the mind of a listener…. you must first find a way to appeal to the heart. Why? If the heart is not engaged, the mind starts to wander. Once the mind of your listener starts to wander, very little of what you say will be heard or remembered.
  • 7. So when you begin to build the outline for your next presentation, ask yourself: • What aspects of my research will touch the audience? • What key concepts absolutely must be communicated? • How can I tell the story of where we began this project, who was involved, what has been accomplished by others, and how important the completion of this project is to the science or to people’s lives? • What data must be presented to tell that story? • What can the listener take away from my discussion? Answering these questions will enable you to develop the “skeleton,” the outline, from which you can then build a powerful talk.
  • 8. Now, start putting “meat on the bones” of your skeleton outline! Develop a story from history, a recent news item, an observation in nature or another event that illustrates the essence of your talk. Hold your presentation to a few main points and then limit your data to only the essential graphs, charts and tables that support those few key points. Further involve the audience with well- planned questions that cause them to think and stay engaged.
  • 9. Finally, don’t forget a powerful conclusion! Often, we as speakers end with one slide containing one word: Questions?
  • 10. Ideally, questions will be entertained and answered throughout your talk. However, if the meeting format does not allow for that, but you are still seeking to elicit audience questions and feedback at the end of your talk, does that eliminate the need for an effective conclusion? NO! In this case, the wise presenter still concludes powerfully, either just before the Q and A section or immediately afterward. Why? The last words spoken will stay in the mind of the listener the longest. So make those words your best words!
  • 11. Introducing Science Pro Insider The only Free Monthly eNewsletter focused on providing best practices on obtaining grant funding, lab management, career advice and much more! SUBSCRIBE TODAY! Visit http://bit.ly/SciencePro Inside November’s Issue: • Communicating Data-Rich Results – Key Success Factors • How to Leverage Connections for Private Funding • R01 or R21? Choose The Appropriate Grant Type • Dealing with the ‘Negative’ Staffer in your Lab
  • 12. Now Try It! Develop an outline with a few key points, wrapping the entire presentation in a reasonable story or illustration. Apply simplicity to your data; avoid delivering data that is not critical to your argument or data that lacks clarity.
  • 13. Finally, conclude powerfully, tying the many parts together into a neat, cohesive package. With these few tips, your talk will actively engage your audience and your presentation will indeed be a great success!
  • 14. Rick Parmely Polished and Professional, LLC www.polishednprofessional.com rick@polishednprofessional.com Phone: 814-470-0598 Services: On-site communications training, recording and analysis of communications and presentations. Call or Email Rick to set up individualized training or invite him to speak at your department and university.
  • 15. Principal Investigators Association offers a free eNewsletter, Science Pro Insider, free bi-weekly e-Alerts, grant application manuals, executive reports and a year-long series of online seminars — all devoted to helping you improve performance and spend more time doing what you love: the research. Our goal as an organization is to be the world’s leading source of real-world, results-oriented information for our members in all fields of science. Our unique approach — delivering targeted guidance, case studies, success strategies and best practices — has earned us a reputation for depth, usefulness and high-value information as well as a loyal group of members who rely on that information to help them with their administrative and funding duties. We invite you to review all of our products and services at www.principalinvestigators.org. © 2013 Principal Investigators Association. The entire contents of this publication are protected by Copyright, worldwide. All rights reserved. Principal Investigators Association — as well as this report — is completely independent and not controlled by any government agency, organization or society, consultancy, contractor, or vendor. It is not endorsed by, nor does it have any official connection with, the National Institutes of Health or the National Science Foundation. Opinions expressed by private authors are their own, and not official government opinions.
  • 16. NIH R01 Grant Application Mentor: An Educational How-to Manual • 299 Pages – 8 Unique Sections – Covering each important facet of the NIH R01 process • A 50 min. recording “Crafting Your R01 Proposal Like the Pro’s: 10 Insider Tips Revealed” • How-to Advice from veteran grant winners • Insights, techniques and checklists to help you write more effectively and with confidence • BONUS! Includes sample language from funded applications For More Information Although I have served as an NIH grant reviewer for more than 20 years, the R01 Grant Application Mentor http://bit.ly/R01Grant has significantly enhanced my efforts as a reviewer and in the preparation of my own R01 grant this year. - Dr. Joseph C. Hall, Professor Norfolk State University