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“Price will bring your home interest,But Staging will bring in Offers!” Gary Keller Keller Williams Realty Platinum Home Staging, Inc.
Home staging is the act of preparing a property for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers. Staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive product that more buyers might want. What is “Home Staging”?
It is NOT to deceive the Buyer by covering flaws or defects in the home. What Home Staging is NOT
It is NOT simply placing furniture or accessories in an empty room. What Home Staging is NOT
What  Home  wouldBenefit  from home staging? Platinum Home Staging, Inc.
all   of  them Platinum Home Staging, Inc.
Too Small?
Sold in 13 days – March 2010
Too BIG?
Received Multiple Offers – Jan 2010
Price Point Doesn’t Warrant Expense?
Sold in 4 weeks – March 2010
Languished Listing?
Sold in 2 weeks – April 2010
“My house is …..”
Sold in 11 Days – May 2010
“Buyers can tell that this is the...”
Received Multiple Offers – Jan 2010
“Buyer’s……”
How  to suggest  home  staging to your clients…..Without   offending   them Platinum Home Staging, Inc.
“I offer a Home Staging Consultation as a standard part of  my Listing Services.” Platinum Home Staging, Inc.
Platinum Home Staging, Inc. “I offer a Home Staging Consultation as a standard part of my Listing Services.” “ A Professional Home Stager will be able to give us both an  unbiased opinion about how the house the will be perceived  by potential buyers.”
Platinum Home Staging, Inc. “I offer a Home Staging Consultation as a standard part of my Listing Services.” “ A Professional Home Stager will be able to give us both an  unbiased opinion about how the house the will be perceived  by potential buyers.” “The Home Stager that I use is fully Licensed and Insured and has earned the RESA-Pro Designation”
Platinum Home Staging, Inc.
How  to  choose  the  righthome  stager
Do they have a valid business license?  Are they insured? Home Stagers are in essence independent contractors  Find a Home Stager with the most experience in actually Staging homes Does the Stager have a portfolio or website with before and after photography? More importantly, make sure that their portfolio contains photos that are of their own work. Not of stock photography or supplied by their training course.  Does their website have current information on recently staged properties or successes in today’s market and economy? Do they offer a range of Staging options and Styles, or is it “one-style-fits-all”  Ask for references, and then check those references and ask for more than just one professional reference: Home Owner, Realtor, Developer, etc. Not All Stagers Are Created Equal
How   partnering   with  a professional   home   stager  benefits   you!
Home Stagers make great referrals
Home Stagers make great referrals Home Stagers can play the  “Bad Cop” really well
Home Stagers make great referrals Home Stagers can play the  “Bad Cop” really well Tells your Seller that you are up-to-date in current marketing strategies.
Platinum Home staging, inc. 805.553.9952

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Home Staging Presentation for Realtors

  • 1. “Price will bring your home interest,But Staging will bring in Offers!” Gary Keller Keller Williams Realty Platinum Home Staging, Inc.
  • 2. Home staging is the act of preparing a property for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers. Staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive product that more buyers might want. What is “Home Staging”?
  • 3. It is NOT to deceive the Buyer by covering flaws or defects in the home. What Home Staging is NOT
  • 4. It is NOT simply placing furniture or accessories in an empty room. What Home Staging is NOT
  • 5. What Home wouldBenefit from home staging? Platinum Home Staging, Inc.
  • 6. all of them Platinum Home Staging, Inc.
  • 8. Sold in 13 days – March 2010
  • 10. Received Multiple Offers – Jan 2010
  • 11. Price Point Doesn’t Warrant Expense?
  • 12. Sold in 4 weeks – March 2010
  • 14. Sold in 2 weeks – April 2010
  • 15. “My house is …..”
  • 16. Sold in 11 Days – May 2010
  • 17. “Buyers can tell that this is the...”
  • 18. Received Multiple Offers – Jan 2010
  • 20. How to suggest home staging to your clients…..Without offending them Platinum Home Staging, Inc.
  • 21. “I offer a Home Staging Consultation as a standard part of my Listing Services.” Platinum Home Staging, Inc.
  • 22. Platinum Home Staging, Inc. “I offer a Home Staging Consultation as a standard part of my Listing Services.” “ A Professional Home Stager will be able to give us both an unbiased opinion about how the house the will be perceived by potential buyers.”
  • 23. Platinum Home Staging, Inc. “I offer a Home Staging Consultation as a standard part of my Listing Services.” “ A Professional Home Stager will be able to give us both an unbiased opinion about how the house the will be perceived by potential buyers.” “The Home Stager that I use is fully Licensed and Insured and has earned the RESA-Pro Designation”
  • 25. How to choose the righthome stager
  • 26. Do they have a valid business license? Are they insured? Home Stagers are in essence independent contractors Find a Home Stager with the most experience in actually Staging homes Does the Stager have a portfolio or website with before and after photography? More importantly, make sure that their portfolio contains photos that are of their own work. Not of stock photography or supplied by their training course. Does their website have current information on recently staged properties or successes in today’s market and economy? Do they offer a range of Staging options and Styles, or is it “one-style-fits-all” Ask for references, and then check those references and ask for more than just one professional reference: Home Owner, Realtor, Developer, etc. Not All Stagers Are Created Equal
  • 27. How partnering with a professional home stager benefits you!
  • 28. Home Stagers make great referrals
  • 29. Home Stagers make great referrals Home Stagers can play the “Bad Cop” really well
  • 30. Home Stagers make great referrals Home Stagers can play the “Bad Cop” really well Tells your Seller that you are up-to-date in current marketing strategies.
  • 31. Platinum Home staging, inc. 805.553.9952