A collection of small luxury estates in the South of France, each comprising up to 6 apartments offered as fractionals and up to 20 hotel rooms, with boutique-style 4-star & concierge services.
An attractive IRR, thanks to the combination of developer profit, hospitality cash flows and the proceeds of the salesthe hotel business after 10 years.
7. f²h May 25, 2009 3
Clientele
• North American (USA/Canada) baby
boomers looking to organise their later years:
travel, vacation/second home
• France/Provence lovers, typical profile:
Alliance Française members
• A few figures:
▫ 100,000: US citizens reside in France
▫ 400,000: US citizens visit Provence (PACA/LR)
each year
▫ 2,500: US fractional owner in Provence
potential in 2013
8. f²h May 25, 2009 4
Paris
• 1.3m North American tourists
visited Paris in 2008
• Targeting those who want to go
beyond St Germain des Prés and
the Eiffel Tower
• Solid demand for luxury
accomodation, boutique hotel type
– at the right price
• Natural stop over on the way to
Provence
9. f²h May 25, 2009 5
Provence (« where the Mistral rules »)
• The most visited French region outside of
Paris: 12 millions foreign tourists per year
• Every American knows Provence
• Mediterranean climat: olive trees,
vineyards, palm trees, garrigue,
scrublands, fig trees, apricot and cherry
trees
• 280 days of sun a year, summers from
May to October, average temperature
25°C (77°F)
• Easy reach from anywhere
10. f²h May 25, 2009 6
Partnerships
• Branding: to build on the « Provence » name
within the USA, for ex: L’Occitane or Souleiado
• Architect & design: to capitalize on the credibility LAFOURCADE
of an experienced professional, for ex: Lafourcade,
Thoulouze
• Food & beverage, concierge: to offer the top-
quality service needed (and organize cooking
seminars), a regional Michelin chef, for ex: Jérôme
Nutile, Hostellerie Le Castellas (Collias)
• Affiliation services: to commercialize the rooms
and manage the fractional flats seamlessly, for ex:
The Registry Collection
• Commercial: to sell the fractional shares to a
North American clientele, for ex: Global Quarters
11. f²h May 25, 2009 7
Legal structure
• The investors’ owned hotel business can be set up
offshore, with a French subsidiary running the properties
in Paris & Provence
• Each property is structured as a French condominium
(copropriété horizontale), including 6 fractional flats
(separately owned) and the hotel premises (owned by the
hotel business)
• Each fractional flat is the property of a French SCI (société
civile immobilière), owned by a US LLC controlled by its co-
owners
12. f²h May 25, 2009 8
Typical city site
• Art Deco house, built in 1924 for writer
Frank Townshend, design by André Lurçat, a
Cubist architect friend of Le Corbusier
(unlisted by owner choice)
• In the private « Villa Seurat » (20 houses)
where former tenants include Salvador Dali
and Henry Miller
• 420 m² (4520 sq.ft) on 5 floors, with 2
separate stairs and entrances, a roof terrace
(60 m²) and a patio (30 m²)
• Potential for 3 fractional flats, 6 hotel
rooms
• Parc Montsouris quartier, quiet, recently
renovated one-way street (Tombe-issoire)
• Current price tag: 3m€
13. f²h May 25, 2009 9
Typical rural site (1)
• Heritage 18th century property, with
own name (« Mas Dalgaz ») on the
map
• 5 acres, 64 more available
• Nice open plain location, gentle hills
in sight
• Mature trees, easily landscapable
surroundings
• 14,000 sq.ft inside 6 buildings
• Current price tag: 790,000€
14. f²h May 25, 2009 10
Typical rural site (2)
• 14 miles from Uzès, 16 miles
from Nîmes
• Airport: 23 miles; high-speed
train (TGV): 16 miles
• On the outskirt of the village, less
than 400 yards from village
center
• Only one property nearby (line of
sight with some trees)
15. f²h
€
May 25, 2009 11
Investment metrics (per rural unit*)
Property purchase cost/m² 590€
Renovation cost/m² 1,400€
Furnishing cost/m² 840€
Architect’s fee 12%
# of fractional flats 6
# of guest/hotel rooms 20
Average flat size 110 m²
Average room size 25 m²
Common areas 160 m²
* City unit metrics & financials available on demand
16. f²h
€
May 25, 2009 12
Investment (per rural unit)
Purchase 869,000€
Renovation 1,928,000€
Interior design & furnishing 1,104,400€
Landscaping & outdoor 564,000€
Coordination 260,572€
Financing 160,352€
Other costs 659,439€
Per unit 5,488,727€
Total cost per m² 4,096€
17. f²h
€
May 25, 2009 13
Fractional sales (per rural unit)
Fractional flats per domaine 6
Shares (co-owners) per flat 36
Price per share 210,000€
Gross sales 7,560,000€
Sales & marketing costs 1,512,000€
Net sales 6,048,000€
Costs 5,020,190€
Financing (30%, 3 years, 6%) 296,391€
P/L per rural unit 1,909,500€
ROI p.a., 3 years 17%
18. f²h
€
May 25, 2009 14
Hotel revenues metrics (per rural unit)
Co-owners’ annual 4%
maintenance fee of purchase price
Hotel room price (incl. Tax) 190€
Average room service charge 46€
Hotel occupancy rate (all year) 50%
Margin on outside services 20%
Seminars (cooking etc.)/year 7
19. f²h
€
May 25, 2009 15
Hotel revenues (per rural unit)
Room sales 451,894€
Co-owners fees 302,400€
Food & beverages 163,800€
Seminars (net) 28,840€
Other revenues (net) 87,750€
Per unit 1,034,684€
20. f²h
€
May 25, 2009 16
Expenses metrics (per rural unit)
Number of staff 12
Staff-to-guest ratio 1:4
Salaries/total cost 53%
Social security costs/base salary 80%
Management & affiliation
fee/total revenue 6.7%
Yearly remplacement provision:
Fractional flat 11,000€
Guest room 2,500€
24. f²h
€
May 25, 2009 21
Model variations
• Add another townhouse – either in Paris or in
Montpellier, Aix or Avignon
• Replicate the concept in other countries, with a
historical heritage and a vacation/sun identity
• Develop rural units outside of Provence, for ex:
Bordeaux region (wine estate) or Brittany
25. Thank you
for your interest
Contact: Pierre Guillery
+33 (0)6 8434 8992
f²h pguillery@francefractionalinvest.com
www.francefractionalinvest.com