JUNDE_YU_AppAnnie_By the Numbers: The Chinese Market

1. Ⓒ App Annie 2013CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Intelligence
Overview
25 January 2013
CONFIDENTIAL | DO NOT DISTRIBUTE
China and Worldwide
Game Trends
PG Connects
January 2014
Junde Yu 余俊德
VP APAC

2. Ⓒ App Annie 2013CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
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3. Ⓒ App Annie 2013CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
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GROWING FAST ACROSS 8 OFFICES
Backed by $22mm from international VCs
United States China United States Global Japan

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* 90% Penetration on iOS and Google Play based on Top 100 highest grossing publishers globally using App Annie Store Stats (May 2013)
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6. Ⓒ App Annie 2013CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Game Downloads by Country, November 2013
• United States & China drove about 40% of iOS game downloads
• Russia has moved up over the past year to become the #3 country in combined iOS and Google Play
game downloads6

7. Ⓒ App Annie 2013CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Game Revenue by Country, November 2013
• Japan, US, & South Korea drove about 75% of Google Play games revenue
• iOS remained the clear revenue leader in most major market, with the exception of South Korea and Japan
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8. Ⓒ App Annie 2013CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
How are the markets shifting in the iOS App Store?
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Rank by Downloads Rank by Revenue
Rank
Nov 2013
Country
Chg vs.
Nov 2012
Country
Chg vs.
Nov 2012
1 United States - United States -
2 China - Japan -
3 United Kingdom 1 China 3
4 Japan 1 United Kingdom 1
5 Russia 3 Australia 1
6 France 1 Canada 1
7 Canada 1 France -
8 Germany 1 Germany -
9 Australia 1 Russia -
10 Italy 1 South Korea -

9. Ⓒ App Annie 2013CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Top Games by iOS App Store Downloads in China, 2013
Game Publisher
1 节奏大师 (Rhythm Master) Tencent
2 欢乐斗地主 (Fight the Landlord) Tencent
3 天天酷跑 (GunZ Dash) Tencent
4 Find Something Funship Entertainment
5 Temple Run 2 Imangi
6 天天爱消除 (Craz3 Match) Tencent
7 我叫MT Online (I am MT Online) Locojoy
8 Plants vs. ZombiesTM 2 Electronic Arts
9 Hardest Game Ever 2 Orangenose
10 CarrotFantasy Luobo

10. Ⓒ App Annie 2013CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Top Games by iOS App Store Revenue in China, 2013
Game Publisher
1 我叫 MT Online (I am MT Online) Locojoy
2 Clash of Clans Supercell
3 天天酷跑 (GunZ Dash) Tencent
4 龙之力量 (Dragon Bane) Digital Cloud
5 神仙道 (Immortals) PinIdea
6 神雕侠侣 (Condor Heroes) Perfect World
7 魔卡幻想 (Magic Fantasy) Muhe
8 三国来了 (SanguoNOW!) Red Atoms
9 武侠Q传 (Q Warrior Legends) Koramgame
10 忘仙 (Forgotten Gods) Magic Universe

11. Ⓒ App Annie 2013CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Top Publishers by iOS App Store
Games Downloads in China, 2013
Publisher HQ Country
1 Tencent China
2 Electronic Arts United States
3 Gameloft France
4 Yodo1 China
5 Glu United States
6 Chukong China
7 Luobo China
8 Imangi United States
9 Disney United States
10 Rovio Finland

12. Ⓒ App Annie 2013CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Top Publishers by iOS App Store
Games Revenue in China, 2013
Publisher HQ Country
1 Tencent China
2 LocoJoy China
3 Supercell Finland
4 Digital Cloud China
5 Chukong China
6 Air & Mud China
7 PinIdea China
8 Muhe China
9 Gameloft France
10 Electronic Arts United States

13. Ⓒ App Annie 2013CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Top Foreign Publishers by iOS App Store
Games Revenue in China
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Foreign Publisher HQ Country Top Grossing Game by
Publisher(in China)
1 Supercell Finland Clash of Clans
2 Gameloft France Order & Chaos Online
3 Electronic Arts United States Plants vs ZombiesTM 2
4 Glu United States Eternity Warriors 2
5 Gamevil Korea Dark Avenger

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