The pharmaceutical industry is facing significant pressure to cut costs and deliver new therapies as they face expiring patents and competition from generic producers in low cost countries. So what are the latest best practice strategies that leading pharmaceutical companies are adopting in order to simultaneously expand their markets while reducing costs? Join this webinar to: Understand the latest strategies and technologies that pharmaceutical companies are using to more systematically expand in new markets with operational excellence and reduced costs Learn how to organize and prioritize product and process changes within your organization in a controlled and compliant way Explore how process excellence contributes to operational >> Free Webinar http://tiny.cc/x7q4zw The pharmaceutical industry is facing significant pressure to cut costs and deliver new therapies as they face expiring patents and competition from generic producers in low cost countries. So what are the latest best practice strategies that leading pharmaceutical companies are adopting in order to simultaneously expand their markets while reducing costs? Join this webinar to: Understand the latest strategies and technologies that pharmaceutical companies are using to more systematically expand in new markets with operational excellence and reduced costs Learn how to organize and prioritize product and process changes within your organization in a controlled and compliant way Explore how process excellence contributes to operational >> Free Webinar http://tiny.cc/x7q4

1. Tackling “Untamed Processes” to Transform Your
Customers’ Experience
This FREE webinar will be on:
Wednesday, July 17, 2013,
11:00 AM - 12:00 PM Eastern Time
>> Free Webinar http://tiny.cc/uwp4zw
It's the wild wild west out there and your customer facing processes are on the loose! Find out how to tame
them in this webinar featuring Forrester VP and principal analyst Andrew Bartels. There's gold in them thar
processes...
Whether opening a new account, filing a claim, or accessing medical records, your customers expect speed,
convenience, transparency and security. The problem is that many customer processes are people and
information intensive, variable, loosely structured, and subject to frequent change. These are the untamed
processes that lurk in every company. Worse, your employees have to move between multiple systems and
manual paper-based activities that can result in errors and delays, unacceptable to in today’s era of uber-
connected and time-sensitive consumers.
So how can you address the challenge of taming these highly variable and unstructured processes in order to
make sustained improvements to your customers’ experience?
In this webinar, Andrew Bartels, Vice President and Principal Analyst at Forrester Research provides an
overview of a new category of software application – which Forrester has termed Smart Process Applications –
that can help support processes that were once difficult to reign in with traditional approaches.
Join this webinar to:
Explore the continuum of different types of processes inherent in organizations (e.g. structured versus
unstructured, high frequency versus low frequency etc.) and why you need new approaches to address
these different types of processes
Learn what Smart Process Applications are and how they can be applied to supporting unstructured and
highly variable processes
Understand the characteristics of a Smart Process Application and hear what to look for in a vendor
Identify ways that Smart Process Applications can help bridge the gap between systems of customer
engagement and systems of record and look at an example of how they works
>> Free Webinar http://tiny.cc/uwp4zw
All the best,
Natalie Evans
PEX Network
Lets connect on LinkedIn:
http://www.linkedin.com/in/processexcellencenetwork
Email me: Natalie.evans@iqpc.co.uk

2. Presenters:
Andrew Bartels
Vice President and Principal Analyst
Forrester Research, Inc.
Andy is a member of Forrester's Business Technology Futures team, which looks
at the long-term business impact of information technology. His research focus is on
smart computing and analytics and tech-driven business transformation, analyzing the
shifting economics of the industry, including spending, budgeting, and the influence of
macroeconomic trends. He also researches the growing customization of IT systems
for industry-specific applications, especially in the utilities, energy, and professional
services sectors. He is also a thought leader in the sourcing and procurement
technology markets.
Andy has extensive experience in the technology market and in strategic planning,
both as an analyst and a practitioner in the business world. He came to Forrester
through its acquisition of Giga Information Group in 2003, where he had worked as a
vice president and research leader since 1998. Prior to joining Giga, Andy held a
variety of vice president positions at American Express in the chairman's office,
technologies, strategic planning, and re-engineering. Before joining American Express,
Andy worked as an economist, writer, and editor for various organizations, including
Shearson Lehman Brothers; the US House of Representatives' Committee on Banking,
Finance, and Urban Affairs; and the Council on Wage and Price Stability in the
Executive Office of the President.
Martyn Christian
Chief Marketing Officer
Kofax
Martyn Christian is Chief Marketing Officer at Kofax. He is responsible for all marketing
initiatives, including brand, product, industry and field marketing functions. Martyn has
more than 25 years of marketing and general management experience within the
software industry. Prior to joining Kofax, he served as Director of Marketing Programs
(UK & Ireland) and Vice President of ECM Marketing at IBM. Prior to that, he was Chief
Marketing Officer at FileNet Corporation, where he spent 18 years in a wide range of
marketing and sales roles in Europe and the U.S. He holds a Bachelor of Arts in
Business Studies from Coventry University, is a member of the Chartered Institute of
Marketing and is a Fellow and former Chair of the Association for Information and
Image Management (AIIM).