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LOSFANSDEL
FÚTBOLYELMOBILE
32%El 32% de los fans del fútbol
lo siguen a través de sus
dispositivos móviles
GÉNERODE LOS FANS
QUE SIGUEN EL
FÚTBOL A
TRAVÉS DE SUS
DISPOSITIVOS
MÓVILES
67%HOMBRES
33%MUJERES
El 24% de los fans del
fútbol ven contenidos
vía móvil
El 25% de los fans
del fútbol leen
contenidos vía móvil
24%
El 39% de los fans
del fútbol asiste a
partidos en directo
39%
El 36% de los fans
del fútbol apuesta
online en la previa
del partido
visualizando contenido a través
de smartphones o tablets
jugando con
simuladores
vía redes
sociales
visualizando contenido a través
de smartphones o tablets
Figures provided by the Global Sports Media Consumption Report 2013, a
collaboration between PERFORM, TV Sports Markets and Kantar Media
For more insights visit www.knowthefan.com
36% El 58% de los fans del
fútbol sigue marcadores
en directo y comentarios
de otros deportes online
durante un partido
58%
El 48% de los fans del
fútbol usa el móvil mientras
ve un partido en directo
48%
25%
66%
EL 66% DE LOS FANS
DEL FÚTBOL “ONLINE”
UTILIZA STREAMING EN
DIRECTO DE PARTIDOS
Y COMPETICIONES
El 24% de los fans del fútbol
utiliza su dispositivo móvil
para mantenerse al día de las
últimas noticias
24%
El 22% de los fans del
fútbol usa su móvil más
de una vez al día
22%
EL 22% DE LOS FANS DEL
FÚTBOL CONECTADOS
SON MÁS TENDENTES A
CONFIAR O INTERACTUAR
CON UNA MARCA SI ÉSTA
PRODUCE UNA
APLICACIÓN CON UN
OBJETIVO COMO, POR
EJEMPLO, INFORMAR
SOBRE LOS RESULTADOS.
22%
Tiempo medio
QUE LOS FANS DEL
FÚTBOL DEDICAN
SEMANALMENTE
SIGUIENDO DEPORTES:
2.2HORAS
1.7HORAS
1.7HORAS
1.6HORAS
GOAL.COMYour definitive football source
SPN
Las 3REDES
SOCIALES MÁS
USADAS POR
LOS FANS DEL
FÚTBOL PARA
SEGUIR LOS
DEPORTES SON
72%FACEBOOK
40%TWITTER
53%YOUTUBE

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Los fans del fútbol y su uso móvil: datos y estadísticas

  • 1. LOSFANSDEL FÚTBOLYELMOBILE 32%El 32% de los fans del fútbol lo siguen a través de sus dispositivos móviles GÉNERODE LOS FANS QUE SIGUEN EL FÚTBOL A TRAVÉS DE SUS DISPOSITIVOS MÓVILES 67%HOMBRES 33%MUJERES El 24% de los fans del fútbol ven contenidos vía móvil El 25% de los fans del fútbol leen contenidos vía móvil 24% El 39% de los fans del fútbol asiste a partidos en directo 39% El 36% de los fans del fútbol apuesta online en la previa del partido visualizando contenido a través de smartphones o tablets jugando con simuladores vía redes sociales visualizando contenido a través de smartphones o tablets Figures provided by the Global Sports Media Consumption Report 2013, a collaboration between PERFORM, TV Sports Markets and Kantar Media For more insights visit www.knowthefan.com 36% El 58% de los fans del fútbol sigue marcadores en directo y comentarios de otros deportes online durante un partido 58% El 48% de los fans del fútbol usa el móvil mientras ve un partido en directo 48% 25% 66% EL 66% DE LOS FANS DEL FÚTBOL “ONLINE” UTILIZA STREAMING EN DIRECTO DE PARTIDOS Y COMPETICIONES El 24% de los fans del fútbol utiliza su dispositivo móvil para mantenerse al día de las últimas noticias 24% El 22% de los fans del fútbol usa su móvil más de una vez al día 22% EL 22% DE LOS FANS DEL FÚTBOL CONECTADOS SON MÁS TENDENTES A CONFIAR O INTERACTUAR CON UNA MARCA SI ÉSTA PRODUCE UNA APLICACIÓN CON UN OBJETIVO COMO, POR EJEMPLO, INFORMAR SOBRE LOS RESULTADOS. 22% Tiempo medio QUE LOS FANS DEL FÚTBOL DEDICAN SEMANALMENTE SIGUIENDO DEPORTES: 2.2HORAS 1.7HORAS 1.7HORAS 1.6HORAS GOAL.COMYour definitive football source SPN Las 3REDES SOCIALES MÁS USADAS POR LOS FANS DEL FÚTBOL PARA SEGUIR LOS DEPORTES SON 72%FACEBOOK 40%TWITTER 53%YOUTUBE