Add Value Go2Market Bus Card 3 SLIDES
- 3. 1. Prepare Go2Market Channel Readyness/Prepare Basics
2. Communicate to Market Educate Market & Clarify ‘Why’
3. Generate Demand Get in contact with Market Positioning & Branding !
How are we differentiating i/the market
Research – Know your Market/Customer
Guidelines, key messages Basic Sales & Marketing Support Tools
Products/Services & Pricing (+ other 7 P’s)
Website & communication template
From letterhead to bus cards & PPTs/Leaflets CRM & other Tools
Segmentation/Targeting & Markets
Clients, Prospects, Employees, Stakeholders & Influencers...
Funnel Management
Customer Touch Points
Email, Tel, Face2Face... From need to satisfaction Strategy, Planning & Priorities
Clearly defined & communicated ?
Resource allocation & budgets – Agencies ?
Key Performance Indicators
As Is vs To Be – monitor, communicate & evaluate Organizational Effectiveness
Cross functional alignment
Sales, Marketing, Communication, Customer Service & other functions Master Calendar per Market & Segment
Tentative Timing
Coherence & Repetition Off & Online Employees first ! Internal Communications ! Image Building – give content to the brand ! Proactive Press & Media Relations External (Potential) Client Communications
•1/1 Email, Direct Mailing, Invitations... Advertising Events/Fairs – content & entertainment Social Media Demand Generation – generate interest/action ! Through Marketing or Sales
•Getting New
•Keep Existing
•Cross Selling – Do more with Existing
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