1. HOW CAN i HELP
YOU?
Understanding a generation of
digital natives

2. “I've come up with a set of rules that describe our reactions
to technologies:
1. Anything that is in the world when you’re born is normal
and ordinary and is just a natural part of the way the world
works.
2. Anything that's invented between when you’re fifteen
and thirty-five is new and exciting and revolutionary and
you can probably get a career in it.
3. Anything invented after you're thirty-five is against the
natural order of things.”
Douglas Adams, The Salmon of Doubt

4. 1
MOBILE
Tech is an
extension of
behaviour, not
separate to it.

5. MOBILE
Google Glass is a state of mind...
Generation i lives in a naturally
immersive world.

6. MOBILE
They want apps that allow for
endless content browsing while
they’re watching, listening,
doing other things.

7. MOBILE
40% of US Facebook users aged
18-29 expect to spend less time
on it in 2013
Pew Research Center

8. In 140 characters
or less...
Think less about the online expression of your
‘brand’ and more about the multi-dimensional
possibilities of your product.

9. 2
MAKERS
Creators who
want to
interpret the
world in their
own way.

10. MAKERS
“There was something I wanted. There was a tool that I wanted to
use that didn’t exist. And I found myself increasingly frustrated with
the direction that the technology was going, which was less and
less creative. It was more and more about these restrictive tools,
where you put your photos in this directory, you put your articles
over here. And I wanted something where I could be free, where I
could do anything.”
Bloomberg

11. MAKERS
We are witnessing a new generation of
coders. The £16 Raspberry Pi has already
sold 1million. Almost 1/3 of 18-34 year
olds in the US have coded.

12. MAKERS
The Makey Makey is an invention kit
that allows you to turn everyday
objects into touchpads. Target
smashed by over 2,000%.

13. In 140 characters
or less...
Think beyond social media to
creative media.

14. 3
ENTREPRENEURS
Rather than wait
for the world to
come to them,
young people are
increasingly
making it happen
for themselves.

15. ENTREPRENEURS
It’s never been easier, or more
exciting to make your own
ideas happen, or to become
involved other people’s.

16. ENTREPRENEURS
Crowdfunded
projects are big
news... in some
cases outperforming
expectations.
(Source, CtrlAltDelete - Mitch Joel)

17. ENTREPRENEURS
Smart companies don’t just
serve, they facilitate and
create opportunity.

18. In 140 characters
or less...
Create platforms that empower young people
to make things happen for themselves.

19. 4
ADVICE SEEKERS
With an increasingly
connected life, young
people now turn to
technology for
emotional guidance.

20. ADVICE SEEKERS
It’s more than just function
and entertainment, it’s a
friend and confidant.

21. In 140 characters
or less...
More functional products require more
emotional offerings.

22. 5
NOSTALGICS
In a digital world,
things that speak of the
past - that are real,
physical, tangible hold increasing value.

23. NOSTALGICS
Turning the digital format into a
desirable physical object.

24. NOSTALGICS
These stunning film canister
creations all have the look of
really old photographs despite
being brand new...

25. In 140 characters
or less...
Use tech to enrich the real world
experience, not replace it.

26. 6
FLASHERS
The moment is
everything. Bite
size, quick,
disposable...

27. FLASHERS
Content sharing is a
means to an end;
many connections, as
frequently as possible.

28. FLASHERS
Short form content
enables people to
connect with a fun,
creative offering.

29. In 140 characters
or less...
Be in the moment with something that
can be personalised and easily shared.

30. 7
ENDORSERS
People will celebrate
and propagate good
quality; a little for
free, goes a long way.

31. ENDORSERS
Make something great,
give it away and your
users will do the
talking for you.

32. ENDORSERS
Make something simple,
make it brilliant, make it
fun, make it free. Make it a
part of a bigger plan...

33. In 140 characters
or less...
Be altruistic wherever you can, your young
customers will reward you for it.

34. TECHNOLOGY
ENCOURAGES AN
OPEN PLATFORM FOR
THOUGHT,
EXPERIMENTATION
AND DEMOCRACY

35. BUT THE
IMPORTANCE AND
POWER OF GREAT
CRAFT REMAINS

36. WHEN HUMANS AND
TECHNOLOGY WORK
TOGETHER, WE CAN
MAKE THE MOST
BEAUTIFUL THINGS...