Kann Social Media Listening tatsächlich auch Leben retten? Kann es zumindest die Sicherheit von Festivalteilnehmern erhöhen? Diesen Fragen haben wir uns im Forschungsprojekt "Basisbausteine zur Sicherheit bei Großveranstaltungen (BaSiGo)" gemeinsam mit der Universität Siegen gestellt. Ein Veranstaltungslagezentrum mit der Fähigkeit, kritische Situationen zu erkennen und zu prognostizieren - das ist die Vision, die wir versuchen, zu verwirklichen. Wir zeigen die Forschungsergebnisse vom Wacken Open Air, Chiemsee Summer und der Annakirmes. Neben dem georeferenzierten Listening in der Kombination mit klassischem keyword-basierten Listening und Channel-Monitoring, kommen hoch entwickelte Techniken zum Einsatz, die eine Vorhersage von Krisenverläufen ermöglichen. In Kombination mit semantischen Text-, Bild- und Inhaltsanalysen werden Cluster für die Predictive-Analyse aufbereitet. Diese Kombination aus Technik und einem hochorganisierten Team bildet das Lagezentrum der Zukunft, mit der Fähigkeit, kritische Situationen zu erkennen und zu verhindern.

1. WieSoMe Listening Leben rettenkann
Deutsche Telekom AG Robert Schwerdtner

2. 26/10/15SoBeLive!
DUISBURG2010
EINSTIEGSFRAGE BEIM FORSCHUNGSPROJEKT-
BASISBAUSTEINE FÜR SICHERHEIT BEI GROßVERANSTALTUNGEN
KANNSOCIALMEDIALISTENING
LEBENRETTEN?

3. Predictive Analytics World
UNSERTEAM
SOCIAL MEDIA
INCIDENT
MANAGEMENT
SOCIAL MEDIA
MONITORING AS A
SERVICE
SOCIAL MEDIA
SECURITY
RESEARCH
SOCIAL MEDIA
CONSULTING AND
TRAINING
@hdsmark
@RobertSchwer

4. 26/10/15SoBeLive!
DASMODERNEKONZERT

5. 26/10/15SoBeLive!
GNTMFINALE2015

6. Predictive Analytics World
BASIGOPROJEKTZIELE
Das Projekt verfolgt 3 Kernzielgruppen
• Veranstalter
• BOS
• Gemeinden/Städte
Kernziele
• Simulation
• Training
• Interdisziplinäre Zusammenarbeit
• Sicherheitskommunikation (IfM!)

7. Predictive Analytics World
1. geplantes Treffen von Menschen
2. definierter Zeitraum
3. definierter Ort
4. definierter Zweck
5.Mit der Möglichkeit teilweise und/oder zeitweise die Ressourcen Technik, Menschen oder
Wissen zu überlasten wenn keine weiteren Maßnahmen ergriffen werden um diesen Defizit zu
beheben (Kontext)
DEFINITION
GROßVERANSTALTUNG

8. Predictive Analytics World
UNSERFORSCHUNGSSPECTRUM
Hamburg
Berlin
Bremen
Schleswig-
Holstein
Niedersachsen
Nordrhein-
Westfalen
Rheinland-
Pfalz
Saar-
land
Hessen
Baden-
Württemberg
Bayern
Thüringen
Sachsen-Anhalt
Sachsen
Brandenburg
Mecklenburg-
Vorpommern
WACKEN OPEN AIR
2015
85.000 Teilnehmer
CHIEMSEESUMMER
FESTIVAL
35.000 Teilnehmer
ANNAKIRMES
CARNIVAL
1.000.000 Teilnehmer
TELEKOM
STREETGIGS
ZUGSPITZE
200 Teilnehmer
TELEKOM
STREETGIGS
HANNOVER
400 Teilnehmer

9. Predictive Analytics World
UNSERSETUP
24/7 MONITORING
AND AVAILABILITY
Cyber Detector
COMBINED TOOL
USAGE
DT GROUP
SITUATION CENTER
INFRASTURCTURE

10. Predictive Analytics World
UNSERETECHNOLOGIE
DEUTSCHE TELEKOM AG
Einfaches Social Media Monitoring auf den verbundenen Quellen: Newspages, Blogs, Foren,
Facebook, Twitter, Flickr, Foursquare, Tumblr, Youtube, Print. Mobile Anwendungsoberfläche
zum einfachen Überblick
Social Media Monitoring auf verbundenen Quellen: Newspages, Blogs, Foren, Facebook,
Twitter, LinkedIn, Instagram, Flickr, Foursquare, Tumblr, Youtube, Dailymotion, Print, TV,
Radio.
Social Media Monitoring für Command Center zur schnellen Lageerfassung basierend auf
RSS und Twitter – Streams.
Engagementtool mit geoinformation basierten Twitter Such Streams
MENTION
VICO
DT CYBER
THREAT
RADAR
HOOT-
SUITE

11. Predictive Analytics World
UNSERETECHNOLOGIE
RADIOSPHERE
Social Media Monitoring auf verbundenen Quellen: Newspages, Blogs, Foren, Facebook,
Twitter, LinkedIn, Instagram, Flickr, Foursquare, Tumblr, Youtube, Dailymotion, Print, TV,
Radio.
Geo-Fencing System mit Echtzeit Tracking auf Facebook, Twitter, Flickr, Instagram, Youtube
Engagement mit Echtzeit Priorisierung und Regelvergabe
TALK-
WALKER
GEO-
FEEDIA
CONVER-
SOCIAL

12. Predictive Analytics World
#WACKEN
 Wacken OPEN AIR (WOA) 30.07-01.08.2014
 WOA2014 security situation has been calmer
than previous events
 in total 273 offences: 208 property offences(173
property offences within tents), 13 mayham
offences, 52 drug offences
 129 traffic offences
 208 rescue cases und 3.400 first aid cases
 no serious situation occured and no weather
related situation happend
 close connection between social media manager,
communication responsible and rescue units (crisis-
team, police, medic …) is neccesary
SOLUTION
SITUATION

13. Predictive Analytics World
#WACKEN
 Wacken Open Air Festival
 Event shedule: 31.07.2014 - 02.08.2014
 Monitoring-timeframe: 26.07.2014 - 04.08.2014
 Social Media Analyse with TALKWALKER, GeoFeedia, Conversocial
Wacken2014
#wacken
#wackenopenair
#woa
#wacken2014
#wacken14
#wackenopenair2014
#woa2014
#woa14

14. Predictive Analytics World
#WACKEN
25.312 conversations

15. Predictive Analytics World
#WACKEN
3.009 VORFÄLLE

16. Predictive Analytics World
#WACKEN
809 Geo-Location TREFFER

17. Predictive Analytics World
#WACKEN

18. Predictive Analytics World
#WACKEN
 GESPRÄCHE GESAMT 25.312
 VORFÄLLE 3.009 (11.88%)
 DIREKTE GEOLOCATION 809 ( 3.19%)
INSIGHTS

19. Predictive Analytics World
ERHEBUNGSMETHODEN

20. Predictive Analytics World
ERHEBUNGSMETHODEN
SOME-Globale Suche im Web
SOME-#Hashtag Suche im Web & Kanal
SOME-#Hashtag/keyword + GeoRadius
SOME-GeoFence
A
B
C
D
NOISE
80-95%
70-80%
50-60%
< 10%
Erhebungsmethodesphere – BUZZ-area relevance
15-25%
30-40%
50-60%
> 90%

21. Predictive Analytics World
ERHEBUNGSMETHODEN
A B C D
SOME-Globale SUCHE
Über boolsche
Operatoren verbundene
Begriffe oder Hashtags
mit zusätzlichen
Suchparamether
SOME-Hashtag-search
Social Media
Monotoring:
Channelbeobachtung
SOME-
Hashtag/keyword +
Geo-Radius
Monitoring/Listening
eines georeferenzierten
Radius
SOME-GeoFence
Suche in direkten
Geofences
Telekom
Radiosphere
Telekom
Telekom
Radiosphere
Radiosphere
Mention
Hootsuite
Cyber Threat Detector
VICO
Hootsuite
Talkwalker
Hootsuite
Geofeedia
*) Suche ohne Schlüsselwörter/Hashtags: Fokusierung auf Geocoordinaten

22. Predictive Analytics World
SCHLAGWORTSUCHE GEGENGEO-FENCING
 The classic social media search (bolean
connected keywords) brings you a hard to
control noise level within the conversations
 an aditional geolocation fence (radius plus
polygon) can represent the event participants
 geo-fencing is available on most of the Social
Media networks and represents a better realtime
monitoring for geo-located interests
FAZIT

23. Predictive Analytics World
SCHLAGWORTSUCHE GEGENGEO-FENCING
 The process-theoretical point of view seems appropriate to analyse major events for the identification of security communication
aspects
 Social media monitoring can play a vital role for the security of major events
 Social media monitoring must be combined with social media management resp. -communication
 Geofencing is a solution but should be combined with other methods
 Social media monitoring can not prevent incidents but can enable you to react faster, better and sustainable in times of crisis
 The social media monitoring crew has to be connected to all other event players / -stakeholders
 Social media monitoring provides a cost-efficient situation overview
 An own security-hashtag can be very useful
 An own social media presence is necessary
FAZIT

24. Predictive Analytics World
SUMUP
SOCIAL MEDIA ACTIVITIES
ARE NECCESSARY FOR
EVENTS LIKE FESTIVALS OR
CARNIVALS
SOCIAL MEDIA ACTIVITIES
INLCUDES MONITORING
AND COMMUNICATION
SOCIAL MEDIA
MONITORING IS
IMPORTANT FOR THE
COMPLETE/COST
EFFICANT SITUATION
OVERVIEW
DAS SOCIAL MEDIA TEAM HAS
TO BE CONNECTED TO ALL
OTHER EVENT PLAYERS (EVENT
OWNER, LOCATION HOST,
POLICE, MEDICS, SERVICE DEV)
CREATE YOUR
OWN EVENT
#HASHTAG
A SEPERATE
SECURITY EVENT
HASHTAG
(#WOASECURITY)
COULD PROVIDE
YOU A EASY NO
CHARGE
INFORMATION
ENTRANCE
GEOFENCES/
GEOMONITORING
IS POSSIBLE BUT
NOT ON ITS OWN
AN OWN SOCIAL
MEDIA PRECENCE
IS NESSECCARY
NOT OWNED
CHANELS HAS TO
BE CLAIMED
SOCIAL MEDIA (OSint) MONITORING CANNOT PREVENT
INCIDENTS FROM HAPPEN
SOCIAL MEDIA (OSint) MONITORING CAN ENABLE YOU TO
REACT FASTER, BETTER AND SUSTAINABLE IN TIMES OF
CRISIS

25. Predictive Analytics World
EYESONASOCIAL MEDIA(MONITORING)TEAM
SM TEAM 24/7 AVAILABILITY DURING
EVENT TIMES
SOCIAL MEDIA
MODERATION –
KNOW HOW
IT/NT EQUIPMENT
(TELEFON, NETZ,IT etc)
SM ENGAGEMENT
TOOL (HOOTSUITE, BIG
CONNECT, ENGAGER
etc)
SM MONITORING TOOL
(TALKWALKER,
MENTION, VICO,
UBERMETRICS)

26. Predictive Analytics World
PREDICTIVEDIGITALLISTENING
AUTOMATISIERTEERKENNUNG
KLEINSTERSIGNALE
EVOLUTION

27. VIELENDANK

28. BACKUP

29. BEISPIELE

30. STATISTIKEN
Geomedia 2015

31. Predictive Analytics World
HOOTSUITE
complex multichanel dashboard for engagement and listening purpose. Advanced Twitter
Search API access

32. Predictive Analytics World
RadioSPhere/Talkwalker
Complex linguistic modulation of interconnected keywords with Bool‘chen operators (AND,
OR, NOR)
Geomedia 2015

33. Predictive Analytics World
MENTION
Linguistic modulation of interconnected keywords with Bool‘chen operators (AND, OR, NOR)
26/10/15Geomedia 2015

34. Predictive Analytics World
VICO
Linguistic modulation of interconnected keywords with Bool‘chen operators
(AND, OR, NOR)

35. Predictive Analytics World
CYBERTHREAT RADAR
SOME Monitoring with a complete overview on the up to date situation.
Group Situation Center - internal 26/10/15

36. Predictive Analytics World
#CHIEMSEESUMMER
 Chiemsee Summer 12.08-16.08.2014
 rainy weather situation at the festival
 we monitored according to the weather many
conversations on rain and camping problems
 18 property offences, 90 drug offences, 1311
first aid cases
 traffic problems during event opening and
closing
 conversation rate has been very low compared
to similar events
 possible reason is the weather sitation
 a bus caught fire near the camping area but this
doesn‘t had an impact on the event
 even though a emergency case has not occured
during the research setup a close connection
between social media manager, communication
responsible and rescue units (crisis-team, police,
medic …) is neccesary
SOLUTION
SITUATION
Geomedia 2015

37. SUMMARY
Chiemsee Summer Reggae
• Chiemsee Summer Festival 2014
• event shedule: 13.08.2014 - 17.08.2014
• monitoring-timeframe: 12.08.2014 - 18.08.2014
• Social Media Analyse with TALKWALKER, Conversocial
#chiemseesummerfestival
#chiemseesummer
#chiemseesummer14
#cs14
#chiemseesummerplus
#chiemseesummercruise
#cscruise
#summer2014
#sommerdeineslebens
#chiemsee

38. MONTORING–Chiemsee Summer
779 conversation

39. MONTORING–Chiemsee Summer
68 Issues

40. MONTORING–Chiemsee Summer
INSIGHTS
conversations total 779
Issues 68 (8.72%)

41. Predictive Analytics World
#ANNAKIRMES
 Annakirmes 25.07.-02.08.2014
 compared to festivals conversation rates
on carnevals are lower
 347 traffic offences, 50 police cases,
many mayham offences
 Social Media chanels has to be owned be the
event owner to control comunication
SOLUTION
SITUATION
Geomedia 2015

42. SUMMARY
Annakirmes in Düren
• larges carneval (375 years old) in the region
• event shedule: 26.07.2014 - 03.08.2014
• Monitoring-timeframe: 26.07.2014 - 04.08.2014
• Social Media Analyse with TALKWALKER, GeoFeedia, Conversocial
#annakirmes
#düren
#missdn
#annazelt
#missdueren

43. MONITORING-Annakirmes
1375 conversations

44. MONITORING-Annakirmes
87 Issues

45. MONITORING-Annakirmes
45
114 Geo-Location Hits

46. MESSUNGEN-Annakirmes
22.08.14 46
INSIGHTS
conversations total 1.375
Issues 87 ( 6.33%)
direct connected to GEO-Fence 114 ( 8.29%)