“This CSO coaching general strategy presentation on establishing an effective Social Media presence
is made possible by the generous support of the American people through the United States Agency
for International Development (USAID). The contents are the responsibility of Think Media Labs and
do not necessarily reflect the views of USAID or the United States government.”
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Establishing an effective Social Media presence
1. “This CSO coaching general strategy presentation on establishing an effective Social Media presence
is made possible by the generous support of the American people through the United States Agency
for International Development (USAID). The contents are the responsibility of Think Media Labs and
do not necessarily reflect the views of USAID or the United States government.”
5. Pages are for businesses, organizations and brands to
share their stories and connect with people. Like
timelines, you can customize Pages by adding apps,
posting stories, hosting events and more. Engage and
grow your audience by posting regularly. People who
like your Page will get updates in their news
feeds. You can create and manage a Facebook
Page from your personal account.
Source:
h*ps://www.facebook.com/help/174987089221178/
9. Facebook Groups are the place for small group
communication and for people to share their
common interests and express their opinion.
Groups allow people to come together around a
common cause, issue or activity to organize,
express objectives, discuss issues, post photos
and share related content.
Source:
h*ps://www.facebook.com/blog/blog.php?post=324706977130
thinkmedialabs.com
10. Any user can create a group and invite other
users to join it. Group administrators can
message all the members of a group, so long as
there are less than 5,000 members.
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13. Twitter is a real-time information network
that connects you to the latest stories,
ideas, opinions and news about what you
find interesting.
Source:
h*ps://twi*er.com/about
15. The # symbol, called a Hashtag. It is used
to mark keywords or topics in a Tweet. It
was created organically by Twitter users as
a way to categorize messages.
https://support.twitter.com/articles/49309-what-are-hashtags-
symbols thinkmedialabs.com
16. • People use Hashtag symbols # before relevant
keywords in their Tweets to categorize those
Tweets to show more easily in Twitter Search.
• Clicking on a Hashtagged word in any message
shows you all other Tweets in that category.
• If you Tweet with a Hashtag on a public account,
anyone who does a search for that Hashtag may
find your Tweet.
https://support.twitter.com/articles/49309-what-are-hashtags-
symbols thinkmedialabs.com
18. • Pinterest is a social photo-sharing
service designed to look like a pinning
board
• Launched in March 2010
• You share the photos you like
• You upload, save, sort and manage
images and videos into boards
Source:
h*p://pinterest.com/about/
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19. Pinterest is now the
Third Most Popular
Social Network
after Facebook And
Twitter !
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22. 1. Source Images Properly
2. Write a Full Caption
3. A Pin Addict ?
4. Think About Who You Want to Share With
5. Don’t Be Stingy with Interaction
6. Always Be Respectful
7. Report Objectionable Content
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23. Think
Media
Labs Team
on
Pinterest
Source: http://pinterest.com/thinkmedialabs/staff-favorites/ thinkmedialabs.com
24. Think Media Labs built a Pinterest
database in Lebanon for both personal
profiles and brands.
http://tmla.bz/pinleb
Discover local Pinterest pages and list
yours for others to discover you
thinkmedialabs.com
26. LinkedIn is the world’s largest professional
network that connects you to your trusted
contacts and helps you exchange
knowledge, ideas, and opportunities with a
broader network of professionals.
Source:
h*p://learn.linkedin.com/what-‐is-‐linkedin/
thinkmedialabs.com
27. LinkedIn to add connections by seeing people
you already know through your email!
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28. • Ensuring that profile contains all relevant
career history and interests. LinkedIn makes
this easy by displaying a percentage score to
show how complete your profile is.
• A LinkedIn profile basically acts as an online
CV, so make sure you’re being honest and
describing yourself and career clearly.
Source:
h*p://learn.linkedin.com/what-‐is-‐linkedin/
thinkmedialabs.com
29. It’s a centralized location where millions of
LinkedIn members can go to stay in the loop on
company news, products and services, business
opportunities and job openings.
Source:
h*p://learn.linkedin.com/what-‐is-‐linkedin/
thinkmedialabs.com
30. Careers and Services
• Once you've set up your LinkedIn Company Page,
you can add Careers and Services. It is highly
recommended to add a list of your products and/
or services.
• Anytime you post a job, it will automatically
populate the careers tab.
• Create a master list of your products and services.
Source:
h*p://learn.linkedin.com/what-‐is-‐linkedin/
thinkmedialabs.com
31. • Add a description, features, images, display
banners, videos, sales contacts, and special
offers for each product or service.
• Use audience segmentation to personalize
content and make it more powerful
(optional).
Source:
h*p://learn.linkedin.com/what-‐is-‐linkedin/
thinkmedialabs.com
33. • Your users expect you to be part of the online
discussion on a regular basis
• Make sure you don’t disappear from online activity
(“Out of sight, out of mind”) and then re-appear
suddenly and very intensely to promote a certain
event or fundraise (“SPAM”)
• Regularly publishing content regarding the field of
specialty of your organization positions you as a
reference in that field
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35. • Share of Voice
• Audience Engagement
• Issue Resolution Rate
• Resolution Time
• Satisfaction Score
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36. Beirut Chants
Document and regularlyHIGHLIGHTS on your Social
do reports
Media activity: December 2012
• Number of posts
• Growth of your community
• Growth of user engagement
• …
With the report you can:
• Fundraise
• Detailed reporting during grant execution
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42. Extensive advertising
nationally, regionally,
and internationally
to raise awareness
about your brand,
your events, and
grow your user base.
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44. It's absolutely critical to know how to attract your
online audience. Points to remember when
generating content is:
1. Be active on your page
2. Give your users a sense of belonging
3. Get your users contribute
4. Make sure your engaging on your page
thinkmedialabs.com
46. Recruit from your:
• Social Advocates
• Invite in person
• Develop the
relationship
from online to
offline
Source:
h*p://leadershipfreak.wordpress.com/2010/12/22/the-‐key-‐
to-‐recruiKng-‐volunteers/
thinkmedialabs.com
50. Download our App:
/thinkmedialabs
/thinkmedialabs
/thinkmedialabs
Search Think Media Labs
linkd.in/thinkmedialabs
Presentations of TML can be found at:
http://tmla.bz/slides
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