Read this blog here: http://www.o2-v2.com/en/blog/what-great-branding-for-chinese-oems-can-do-for-their-products With competition in the manufacturing industry exerting increasingly more pressure on manufacturers in China, believing that you will win the war for consumers on promises of quality on your Alibaba page, hoping that they will be able to distinguish you from the other hundreds of thousands of manufacturers out there and cutting costs to boast the lowest prices around are doomed musings. Those times are over, that ship has long sailed, in today's market betting on the above is just not going to take you where you know you want to be! You need to providing consumers with something they can relate to, something that makes you different from everyone else, and that ladies and gentlemen, is a brand! Get help with your marketing with a FREE marketing, branding, and site assessment here: http://www.o2-v2.com/free-website-branding-and-marketing-assessment

1. o2-v2.com http://www.o2-v2.com/en/blog/what-great-branding-for-chinese-oems-can-do-for-their-products
What great branding for Chinese OEMs can do for their products!
Out with old, in with the new!
With competition in the manufacturing industry exerting increasingly more pressure on manufacturers in
China, believing that you will win the war for consumers on promises of quality on your Alibaba page, hoping that they
will be able to distinguish you from the other hundreds of thousands of manufacturers out there and cutting costs to
boast the lowest prices around are doomed musings.
Those times are over, that ship has long sailed, in today's market betting on the above is just not going to take you
where you know you want to be! You need to providing consumers with something they can relate to, something that
makes you different from everyone else, and that ladies and gentlemen, is a brand!
Enter the age of the brand!
Today, a brand has transcended the perception of being more than just a name, symbol or logo used to distinguish a
company's product from its competitors. It is the embodiment of the very essence of a company and the reflection of
its message with the ability to touch millions of lives! Effective branding is an essential part of your mission to conquer
Western markets and go global, but what exactly does a brand do for your products? Keep on reading to see how
great branding can take you and your products to the next level!

2. If implemented in the correct way, great branding does a number of things for you and your products:
It establishes your products credibility
A brand becomes the very face of your products and as such becomes synonymous with the quality thereof. This
helps when it comes to building trust in consumers as it becomes a guarantee of the services and products you
provide.
It helps distinguish your products from an ever-increasing wave of competitors' products
Great branding goes miles to helping your products stand out! Additionally, it helps to tie all of your products neatly
together under one flag which makes them more identifiable and, with the right marketing, leads to an increase of
sales!
Brands deliver a message or company story that cements loyalty to your products
Convincing consumers that your product is something special is one thing, but keeping them coming back is another!
The targeted message your brand can deliver will help to continue to show consumers your worth and further establish
brand loyalty which means more product sales.
Sought-after brands and their products command higher prices
Why do consumers pay higher prices for brands compared to unbranded products? Is it better quality, the look and
feel, or is it the brand’s influence in society? It’s probably a combination of each! Successfully branded products make
more money for their companies by commanding higher prices.
These are a just a few of the things that one can expect to get out of great branding! After seeing some of the benefits
that branding brings to the table you must be thinking how do I build a brand that will help me realize all of the

3. above?
Read our other blog on 3 ways that Chinese companies can become well-known global brands!
Do you want to know how you stack up on the international stage? Click below to get your FREE website, brand and
marketing assessment today for deeper insights into what you need to be doing to build a brand for your products
future!
Posted by Dewet Boshoff on Wed 18 Mar, 2015
Dewet is originally from South Africa and has been living in Asia for almost 10 years. He found his calling in China,
becoming a fluent Mandarin speaker whilst studying Business & Chinese at Shenzhen University, and was among the
first cohort of foreign students to graduate with honours there. He is an inbound marketing scholar and social media
enthusiast. Dewet delights in using his language skills to promote inbound in China and to educate the West on
Chinese social media. When Dewet isn't on the job he enjoys outdoor activities, traveling to exotic locations and
socialising with his friends-online and in the real world!
Topics: branding • brands • chinese manufacturers